LogMeIn – Retargeting banners
While B2B marketers consistently rank webinars among the top 3 most effective lead generation tactics, only around 50% of them actually use webinars. So, how do we address the needs of B2B marketers whilst generating high quality leads, and how could we communicate the focus on human connection at the heart of the brand and its ethos?
We began communicating with offices on an international scale to create a concept that would resonate with users across the globe. Human connection and smarter marketing was at the core of the concept, highlighting the key differentiators between the brand and its competitors.
The banners became the primary Webinar creative brand assets for display activity and increased the ‘click through rate’ target for the duration they were live.