Jamie’s Italian

Tug’s multi-channel approach drives an over 7:1 ROI

Tug was appointed to increase mid-week bookings and profits across Jamie’s Italian restaurant portfolio. Through the development of a cohesive digital strategy, combining PPC, programmatic display and SEO with localised messaging and offers, Tug was able to tackle venue objectives across the portfolio and prove the value of digital marketing to the business. Not only do we drive increased bookings but critically the activity drives valuable customers into restaurants, with a 44% higher average customer spend.

Our relationship with TUG has improved the effectiveness of our digital media and marketing activity, helping us achieve specific business goals.

Ian Howe, Head of Marketing,
Jamie Oliver Enterprises