Guinness World Records
63% YoY traffic increase
Supporting the launch of the Guinness World Records book through digital media. Each September Guinness World Records releases a book which is a key event in their marketing calendar, requiring additional promotion using PPC and display to drive sales of books through third party resellers. Extensive data analysis and modelling is used to create the optimal channel mix for each campaign. Every year a combination of online media is tested and optimised to get the most awareness out of the budget. In addition regular trend and 1st party data analysis is used to influence on site and offsite content creation to drive higher engagement and higher traffic volumes to the site. Our CRO recommendations increased click thru rate by 87%.