#FreshEssentials campaign hashtag received over 2.3 million impressions on twitter alone
Using a social-SEO outreach approach to build authentic online influence and positive product and brand recognition. Tug identified beauty influencers in the Canadian market using Social listening and our network of journalists and bloggers. An outreach programme was implemented to engage and follow up with the top 500 identified including product sample fulfillment. The objective was to increase the awareness of Johnson & Johnson’s Aveeno Fresh Essentials product range among top online influencers and gain tens of millions of free impressions. Prior to the campaign, Canada ranked 8th in the world for contribution to global conversations surrounding Aveeno; post campaign, they are now second only to the US. Brand awareness of Aveeno in Canada increased by 7.8%.