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    Google’s Latest Algorithm Update And How It Impacts Organic Visibility

    by Alex Whalley April 27, 2022

    By Alex Whalley, SEO Director In the first few weeks of March 2022, Google began officially rolling out the desktop version of their page experience update – an algorithm change that puts more focus on how an end-user experiences your website. The mobile version of…

    In The News

    Brighton SEO 2022 – Summary & Highlights

    by Sean Greally April 26, 2022

    There aren’t many ever-evolving fields like SEO. From constant Google algorithm changes to new tools and technological advancements, it feels like there’s an essential new SEO-related update every year – if not sooner. Insights into such a fast-paced industry are valuable, and that’s what makes…

    Everything Else

    “The impact on measurement has been devastating”: Six performance marketers on Apple’s ATT one year on

    by Kathryn Green April 26, 2022

    The IOS ‘adblock-alypse’ continue to hit Facebook, as increasing numbers of iPhone users opt out from tracking on their devices. PMW quizzed six performance marketers for their experiences one year on from ATT. One year on from its launch, Apple’s App Tracking Transparency (ATT) framework…

    In The News

    Comment: IPA Bellwether ad industry report 2022

    by Hannah Thompson April 14, 2022

    The latest IPA Bellwether Report shows a clear return to growth for the marketing and advertising industry. Although hugely welcome after two very tough years for many, it certainly doesn’t mean plain sailing ahead for the marketing industry, with lingering issues around the pandemic, geopolitical…

    In The News

    Why Google’s Latest Update Supposedly Keeps Users Happy & Rankings High

    by Alex Whalley April 13, 2022

    Google’s latest algorithm change which focuses on page experience should be a wake up call to marketers wanting to maintain their website rankings, writes Alex Whalley, SEO Director at digital marketing agency, Tug….How a consumer experiences a brand or business website is more important than…

    In The News

    What is PPC and How Should You Manage it?

    by Hannah Miller April 6, 2022

    The Future of Online Advertising What is PPC, and why should you start using it? Let’s cut to the chase. In a nutshell, pay-per-click (PPC) is a form of online advertising available through platforms such as Google & Microsoft Advertising. PPC is a cost-effective advertising…

    Everything Else

    Lost in transmission: what’s behind the audio ad spend disconnect?

    by Caitlin Wilson April 5, 2022

    Even though popularity of audio continues to soar, marketers remain hesitant to invest – so what’s stopping them and how can you get past it? Video hasn’t killed the audio star, far from it – prick up your ears as Caitlin Wilson, Media Account Manager,…

    In The News

    Want real change at your agency? Leave your recruitment comfort zones

    by Sophie Brooks March 31, 2022

    By Sophie Brooks – March 31, 2022 Diversity of representation in media products has rightly been a priority in recent years. But the data shows that diversity among the people making those products – along lines of gender, sexuality, ethnicity and other axes – lags behind. Sophie Brooks,…

    In The News

    New Instagram update! How to get Instagram’s chronological feed?

    by Sangita Iyer March 30, 2022

    Instagram has finally rolled out a chronological order option on its platform. Much like Twitter, you can now control how the feed is designed for you. In the past, many users have complained about how the algorithm dictated your feed. People have become ‘hooked’ to…

    Social Media

    Utilising Google Ad Grants for Non-Profits & Charities

    by Billie Karadimas March 25, 2022

    Google Support For Non Profits & Charities Google offers a free program called Google for Non-Profits, which provides eligible non-profits and charities access to products and services by Google that help them solve organisational problems like finding donors and volunteers, fundraising in more ways online,…

    Advertising, Everything Else, Media, Pay Per Click, Tug

    Butterfly Foundation & Tug Find Success in #chatstarter Campaign

    by Nick Beck March 21, 2022

    Mental health and body image advocates, Butterfly Foundation, has achieved the highest audience engagement out of seven not-for-profits taking part in the National Mental Health Commission’s #ChatStarter campaign. Butterfly Foundation, which is managed by digital marketing agency Tug, accounted for 41 per cent of total audience…

    In The News

    Is It Important To Have A Social SEO Strategy?

    by Sangita Iyer March 11, 2022

    Search Engine Optimisation (SEO) and social media can appear to be two different branches of digital marketing. But, there are many ways that these can support each other.  The ultimate goal of SEO is to drive traffic to your website, and the aim of social…

    Social & Content, Social Media
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