Google’s rebrand from ‘Google AdWords’ to ‘Google Ads’ reflects a move away from keyword-based SEM
As of July 24th, Google AdWords is no more. Instead, ‘Google Ads’ is the new umbrella term for the Search, Display, Shopping, Video, Maps, Gmail and Apps units of the Google Advertising Platform. It’s a rebrand which has implications for the future of search engine…
Trump, Idiots and Google Bombing
You know when your mate used to say, “If you look up stupid in the dictionary there’s a picture of you.” Well, that’s what happens to Trump if he searches for ‘idiot’ on Google. No, really. It works if you do it, too. How can…
Three of the best social media platforms to find content ideas for your blog
As any content writer will know, coming up with stellar blog ideas week after week as part of your content strategy can be a challenge. It’s hard to find inspiration on a regular basis, especially if you’ve written about similar subjects already in the past….
Cheap influencers, the transformation of automotive and Ninja, the world’s most famous man – TugLife IV, day four
Our very last session of the week focuses on the travel, entertainment and leisure sectors. Our modern lives are becoming less active, causing endless problems for our health and wellbeing, as well as the strain this puts on the economy. We’re consumed by technology and…
Will people still care about cars? 3 things we learned at Tug Life IV: Automotive
Self-driving cars, population growth, pollution and congestion – the automotive industry faces some major challenges looking ahead to the future. But cars remain a vital part of everyday life. They get us from A to B, they say something about who we are, and apart…
Tug Life IV: 4 the do’s and don’ts of Influencer Marketing
The sun is shining down on Protein Studios for the final day of Tug Life IV. Over the last three days we’ve heard from a fascinating range of speakers in industries as broad as retail, artificial intelligence, technology, marketing and sales. Today’s first session is…