Massive fines show the ICO is serious when it comes to upholding GDPR
When General Data Protection Regulation (GDPR) came into force in May last year, for most people the biggest frustration was the barrage of emails from brands clogging up their inbox. But for brands and marketers, GDPR has been a wake-up call for the way user…
Google’s real-time triggers – closing the gap between offline events and digital advertising
Earlier this year Google launched real-time triggers in DV360, a new way to activate campaigns based on certain events. What are Google real-time triggers? Real-time triggers enable advertisers to take advantage of real-time events such as sports games by syncing digital campaigns with relevant events. Triggers…
Why did the Daily Mail Lose 50% organic traffic? Google’s latest Core Algorithm update
It is estimated that Google handles over 2 trillion searches a year, meaning potentially big business for companies with a strong online presence. If you’re looking for a slice of the digital pie, then you are partially at the mercy of Google’s Search Algorithm and…
Facebook F8 Conference Round-Up
F8 may be done and dusted, but the announcements made during the conference may mean some big changes to marketers moving forward. ‘Today we’re going to build a privacy-focused social platform.’ These were Zuckerberg’s first words to address the conference. Facebook wants everyone to know…
Establishing data truth to drive acquisition, conversion and retention in SaaS marketing
This is the first in a series of content exploring the fascinating world of SaaS and SaaS Marketing. We will be investigating topics around data intelligence, tracking and visualisation as well as the common pitfalls SaaS marketers experience when starting out. We will be looking…
The rise of eco-anxiety and how brands are tackling environmental issues
Feeling helpless when it comes to tackling climate change and its devastating impact on our planet? If so, you are not alone. This #MentalHealthAwarenessWeek we’re discussing a topic which is currently incredibly high on the public’s agenda – climate change. You only need to turn…
Fake reviews: Why faking it till you make it doesn’t work with SEO
A news article by The Drum recently warned of a noticeable increase in fake reviews appearing on Amazon. Consumer watchdog Which? investigated the Amazon reviews and found tens of thousands of suspicious reviews are appearing every day on the platform and could potentially risk undermining…
You take your first bite with your eyes: How Instagram has changed the way we eat
This week I attended the Eater Talks session at the Ace Hotel on how Instagram has changed the way we look at dining experiences. Led by the Eater Editor, Adam Coghlan the panel was made up of food writers George Reynolds and Felicity Spector and…
Instagram Sponsored Stories Polls – the votes are in
Ad content is becoming more and more interactive on social media channels. First there were playable ads on Facebook, and now Instagram Stories can feature polls within sponsored posts. This has been introduced with the aim of increasing brand engagement within the huge 500m+ Instagram…
Semantic SEO and Entity Search: Write Better, Rank Better
Entity optimisation Although ‘entity optimisation’ may sound like a buzzword, believe it or not, it was first introduced by Google six years ago in 2013 when they released Hummingbird, a comprehensive overhaul of the core algorithm after updates Penguin and Panda. Hummingbird was largely understood…
Flexible working at Tug
Office jobs are becoming increasingly easy to perform remotely thanks to advances in technology. Need to ask your boss a question? Just send them a message on Slack. Got a conference call? No problem, dial in with Zoom. Collaborating on a piece of work? There’s…
How will the TFL Junk Food ban impact brands and advertisers?
In a bid to tackle childhood obesity a ban on junk food advertising supported by the mayor of London has come in to force across the entire Transport for London (TFL) network, but what does this mean for brand and advertisers? Starting Monday 25th January…