Tug’s UK Managing Director, Faye Daffarn Gives Her Response To The IPA Bellwether Report Q3 2020
Following the release of the Q3 2020 IPA Bellwether Report, Tug’s UK Managing Director, Faye Daffarn shares her thoughts with mobilemarketingmagazine.com on the news that the COVID-19 pandemic is continuing to do damage to marketing budgets in the UK
Tug’s Social Account Manager, Holly Kay gives marketingtechnews.net her guide for how brands can stand out on TikTok for the right reasons
“All eyes are on TikTok; from users who can’t get enough of its content to the US companies making a bid for acquisition — and brands are waking up to the potential.” Tug’s Social Account Manager, Holly Kay gives marketingtechnews.net her guide for how brands…
Tug’s Media Account Director shares her thoughts with DecisionMarketing.com about how algorithms are ruining ad creativity
Tug’s Media Account Director Hannah Thompson follows her talk with MAD//Fest at DMEXCO @ Home 2020 by sharing her thoughts with DecisionMarketing.co.uk on How to beat the algorithms and let ad creativity shine
The 7 Don’ts Of Link Building Outreach
Driving links to your website is an important factor to ensure you’re ranking high in search results. Link building campaigns can be everything from link reclamation to offering content and resources with the aim to acquire a link. However, link building is difficult. You may…
Google Featured Snippets – How To Optimise For Them
Google search results are constantly evolving, and features are always changing, to provide more accurate results and a better user experience. One of the more important updates to SERPs in the past decade are Featured Snippets. These can be seen at the top of main…
Winning Christmas 2020 Through Facebook Ads
A time of the year we all look forward to – Christmas. However, following an unpredictable 2020 the question on everyone’s lips is how the festive season will be affected. This year our lives have been turned upside down and we have had to live…
Asher Gordon, Tug’s Head of Paid Media gives searchenginewatch.com his opinion on why Synergized Search is key to success in the new normal
“Marketers need a smart strategy to cut through the competition. The question is: will they drive the highest traffic and performance with search engine optimization (SEO) or pay per click (PPC)? Find out how to create the perfect balance to get desired results.”Asher Gordon, Tug’s…
Why Is Facebook Threatening To Pull Out Of Europe?
Could browsing Facebook and Instagram be a thing of the past for Europeans? That’s what appears to be on the cards after a recent court filing. Facebook is currently in a legal battle with the Data Protection Commission over a recent order which called into…
3 link building tactics to improve your link profile
Backlinks are one of the most important search ranking factors. According to a search study by Ahrefs, there is a clear correlation between the amount of backlinks a site has and the amount of organic traffic driving to the site. Therefore, link building should…
Navigate Competitive PPC Markets Through Cross-Channel Collaboration
PPC auctions can be competitive and expensive. It’s commonly known that to get ahead in PPC you don’t always have to pay more. It’s also not news that supporting search campaigns through other marketing channels can give your search campaigns an edge. However, having recently…
Google User Experience Update – What You Need To Know
What Is It? Google has pre-announced a “User Experience” update to its organic search algorithm. This update will affect how websites rank on Google. Google values user experience on the websites in its search results, as it views them as an extension of Google’s own…
5 Things To Check When Importing Google Ads Campaigns Into Microsoft Ads (Previously Named Bing Ads)
If you are already using Google Ads then importing your campaigns into Microsoft Ads (previously named Bing Ads) is a quick and effective way to increase your reach and potential to succeed in meeting your KPIs. The ability to import Google Ads campaigns into Microsoft…