Google Analytics 4 (GA4) – First Impressions
With businesses constantly demanding a more complete cross-device/channel view of their customer life cycle, Google came to introduce GA4 at the end of 2020. This is the fourth update for Google Analytics which started back in 2005 as GA1 Urchin, followed by GA2 Classic in…
Tug’s Head of Paid Media, Asher Gordon gives techround.co.uk his Paid Social Advertising and PPC Predictions for 2021
“This year we’ll see generic terms in PPC continue to become more expensive, meaning advertisers that would traditionally only use PPC in their campaign strategy will need to look at upper-funnel channels – like video and display – to boost awareness and drive brand searches….
Tug’s UK Managing Director, Faye Daffarn gives her response to the IPA Bellwether Report Q4 2020
Following the release of the latest IPA Bellwether Report, Tug’s UK Managing Director, Faye Daffarn shares her thoughts with mobilemarketingmagazine.com on the news that the COVID-19 pandemic once again hit UK marketing budgets hard in the final quarter of 2020.
What Is The Best Social Media Advice Someone Ever Gave You?
Aren’t we all hounding for that exclusive Social Media growth hack tip? That eternal chase of engagement rates, increase in follower numbers, and viral potential of your content strategy? Regardless of whether we’re simply beginning or we’re a well-seasoned veteran with multiple accounts and an…
Tug’s Award-Winning Case Study With GenesisCare Features On performancein.com
“Cancer Treatment Specialist Delivers Nearly 80% Lower CPA and Doubles Conversions, Helping Patients Find Treatment During Lockdown” Tug’s Award-Winning Case Study With GenesisCare Features In performancein.com
Lockdown on the high street: The effects of Covid-19 on small businesses
While walking down my local High Street this morning, some 14 hours after the government announced National Lockdown #2, I wondered what this route would look like six months from now. Almost every business has suffered, from big department stores to takeaways to shoe repairers….
Tug’s UK Managing Director Faye Daffarn speaks to digitalstrategyconsulting.com about the IPA’s latest Bellwether report
“The IPA’s latest Bellwether report is an accurate reflection of what we are seeing as an agency. Businesses are being forced to prioritise agility and efficiency above all else, cutting marketing budgets and fluidly moving what is left between the best-performing channels.” Tug’s UK Managing…
Tug’s UK Managing Director Faye Daffarn speaks to netimperative.com about the IPA’s latest Bellwether report
“The IPA’s latest Bellwether report is an accurate reflection of what we are seeing as an agency. Businesses are being forced to prioritise agility and efficiency above all else, cutting marketing budgets and fluidly moving what is left between the best-performing channels.” Tug’s UK Managing…
What is the difference between PR and Digital PR?
Digital PR has become a popular and often successful tactic to earn qualitative links in a scalable way. However, there is often a confusion of the difference between digital PR and traditional PR. It is not surprising that these confusions appear, and sometimes both worlds…
The future of OOH post-pandemic – bleak or potentially brilliant?
While OOH is often seen as difficult to measure, it’s perfect for increasing brand awareness, as out of home adverts like billboards are near impossible to ignore and command consumer attention. Brands who want to create a presence often use OOH ads as part of…
Eoin O’Neill, Tug’s CTO gives cxm.co.uk his opinion on how consumer experience is following a controlled automation curve
“In 2021, we can expect savvy marketers to continue to invest more time and budget in automated tools – using technology to combine user data and content to create a more personalised consumer experience across all channels“ Eoin O’Neill, Tug’s CTO gives cxm.co.uk his opinion…
Nick Beck, Tug’s CEO gives mumbrella.co.au his perspective on Apple joining the Search Engine fight
“Speculation about an Apple search engine has spun around the digital rumour mill for over a decade. But recent signs the tech giant might be stepping up its search game are now sending these rumours into overdrive. But if a search battle is on its…