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    How will Gen Z transform the workplace?

    by Eilish Hughes February 21, 2022

    Gen Z will change plenty – but what will be their impact on the workforce? / Callum Shaw via Unsplash TRENDING TODAY Gen Z already make up over 20% of the world’s population; they’ll be more than a quarter of the workforce in three years’ time…

    In The News

    As e-commerce gets cool, brands need smart shoppable strategies

    by Faye Daffarn February 15, 2022

    Shoppable ads (advertisements that combine product promotion and a chance to buy, often on social media) are a booming business, especially with TikTok’s spectacular ascension during the pandemic. As with any fad, some will get it right; some will get it wrong. Tug’s UK managing director Faye…

    In The News

    Meta’s crash – and what it means for the media sector

    by Asher Gordon February 7, 2022

    Last week global social media giant Meta’s crash saw its share price collapse following the first decline in Facebook users since the company was formed 18 years ago. A record £169 billion was wiped off the company’s shares on Friday, a record daily fall for…

    Everything Else, In The News

    IPA Bellwether Report Q4 2021: Budgets Increase Across the UK Despite Omicron Slowing Growth

    by Faye Daffarn January 20, 2022

    The IPA Bellwether Report Q4 2021, published today (20th January 2022), has revealed that total UK marketing budgets have increased for a third successive quarter. Despite total market growth slowing in Q3 2021 due to the emergence of the Omicron variant, 6.1% of companies raised…

    Everything Else, In The News

    Making Social Media Algorithms Work For You In 2022

    by Sangita Iyer January 20, 2022

    Social media algorithms are an ongoing mystery and they are changing by the second. But if we can ascertain what makes them tick, it can give us a huge advantage when creating content. In this blog we give you a complete solution for Facebook, Twitter, Instagram…

    Everything Else

    How do you solve a problem like… Covid staff shortages?

    by Faye Daffarn January 11, 2022

    Each week, The Drum ask agency experts for their advice on real problems facing today’s marketing practitioners. This time, The Drum considers how agencies can weather the surge of staff shortages caused by the Omicron variant of Covid-19. With the advent of the Omicron variant…

    In The News

    What Is Hyperlocal PPC?

    by Rose Lavelle December 13, 2021

    Hyperlocal PPC is a tactic for optimising content within a restricted geographical area. While at first glance you may think that the wider target audience the better, creating a detailed and local target audience will help your campaign reach people who are in the vicinity…

    Pay Per Click

    The performance marketing agencies leading the way post pandemic

    by Emily King November 22, 2021

    Hearing 100s of agency propositions, case studies, client stories and industry gossip each year, coupled with the fact that as a business we run 160+ pitches annually, and meet 100s of brands looking to find new agency partners at our speed-dating events, I wanted to create a series that gives an honest view…

    In The News

    3 Key Learnings from ATS London 2021

    by James Kirwan November 16, 2021

    ATS London 2021 set out to discuss the future of ad tech and incorporated agencies, tech, publishers and data providers all sharing their opinions. Here are highlights of the three recurring themes and discussion points from the panels that will be most important to the…

    Display Advertising, Pay Per Click

    Going Green and ‘Phygital’ for the Retail Golden Quarter

    by Emily King November 16, 2021

    In this article written exclusively for ExchangeWire, Emily King, commercial director, Tug, discusses how sustainability and hybridising the physical and digital retail experience can be used to drive sales throughout the holiday period. As the UK’s retail industry enters the lucrative ‘Golden Quarter’ shopping season, positive…

    In The News

    13 recommended agencies with global capability 

    by Emily King October 28, 2021

    As part of The Drum’s Globalization Deep Dive, Cat Hartland, head of The Drum Recommends, shines a spotlight on independent agencies with global capabilities that come rated and recommended by their own clients. Read the full article here

    In The News
    placard at climate march reading one world

    A Guide To SEO For Sustainable Brands

    by Ella Kynge October 25, 2021

    Over the last 20 years, environmental awareness and interest in sustainable living has increased exponentially in response to the growing anxiety around climate change. According to the Independent, 81% of British consumers are concerned about environmental issues since the pandemic hit. As people become more…

    Search Engine Optimisation
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