Google’s Latest Algorithm Update And How It Impacts Organic Visibility
By Alex Whalley, SEO Director In the first few weeks of March 2022, Google began officially rolling out the desktop version of their page experience update – an algorithm change that puts more focus on how an end-user experiences your website. The mobile version of…
Brighton SEO 2022 – Summary & Highlights
There aren’t many ever-evolving fields like SEO. From constant Google algorithm changes to new tools and technological advancements, it feels like there’s an essential new SEO-related update every year – if not sooner. Insights into such a fast-paced industry are valuable, and that’s what makes…
“The impact on measurement has been devastating”: Six performance marketers on Apple’s ATT one year on
The IOS ‘adblock-alypse’ continue to hit Facebook, as increasing numbers of iPhone users opt out from tracking on their devices. PMW quizzed six performance marketers for their experiences one year on from ATT. One year on from its launch, Apple’s App Tracking Transparency (ATT) framework…
Comment: IPA Bellwether ad industry report 2022
The latest IPA Bellwether Report shows a clear return to growth for the marketing and advertising industry. Although hugely welcome after two very tough years for many, it certainly doesn’t mean plain sailing ahead for the marketing industry, with lingering issues around the pandemic, geopolitical…
Why Google’s Latest Update Supposedly Keeps Users Happy & Rankings High
Google’s latest algorithm change which focuses on page experience should be a wake up call to marketers wanting to maintain their website rankings, writes Alex Whalley, SEO Director at digital marketing agency, Tug….How a consumer experiences a brand or business website is more important than…
What is PPC and How Should You Manage it?
The Future of Online Advertising What is PPC, and why should you start using it? Let’s cut to the chase. In a nutshell, pay-per-click (PPC) is a form of online advertising available through platforms such as Google & Microsoft Advertising. PPC is a cost-effective advertising…
Lost in transmission: what’s behind the audio ad spend disconnect?
Even though popularity of audio continues to soar, marketers remain hesitant to invest – so what’s stopping them and how can you get past it? Video hasn’t killed the audio star, far from it – prick up your ears as Caitlin Wilson, Media Account Manager,…
Want real change at your agency? Leave your recruitment comfort zones
By Sophie Brooks – March 31, 2022 Diversity of representation in media products has rightly been a priority in recent years. But the data shows that diversity among the people making those products – along lines of gender, sexuality, ethnicity and other axes – lags behind. Sophie Brooks,…
New Instagram update! How to get Instagram’s chronological feed?
Instagram has finally rolled out a chronological order option on its platform. Much like Twitter, you can now control how the feed is designed for you. In the past, many users have complained about how the algorithm dictated your feed. People have become ‘hooked’ to…
Utilising Google Ad Grants for Non-Profits & Charities
Google Support For Non Profits & Charities Google offers a free program called Google for Non-Profits, which provides eligible non-profits and charities access to products and services by Google that help them solve organisational problems like finding donors and volunteers, fundraising in more ways online,…
Butterfly Foundation & Tug Find Success in #chatstarter Campaign
Mental health and body image advocates, Butterfly Foundation, has achieved the highest audience engagement out of seven not-for-profits taking part in the National Mental Health Commission’s #ChatStarter campaign. Butterfly Foundation, which is managed by digital marketing agency Tug, accounted for 41 per cent of total audience…
Is It Important To Have A Social SEO Strategy?
Search Engine Optimisation (SEO) and social media can appear to be two different branches of digital marketing. But, there are many ways that these can support each other. The ultimate goal of SEO is to drive traffic to your website, and the aim of social…
