A Guide To SEO For Sustainable Brands
Over the last 20 years, environmental awareness and interest in sustainable living has increased exponentially in response to the growing anxiety around climate change. According to the Independent, 81% of British consumers are concerned about environmental issues since the pandemic hit. As people become more…
Tug expands work with Budget Direct Insurance and EasyCompare Thailand following reappointment
Digital marketing agency Tug has been reappointed by Budget Direct Insurance in Singapore and EasyCompare in Thailand, with an expansion of its remit to include content and UX. Tug was first engaged by Budget Direct Insurance and EasyCompare Thailand more than 12 months ago to…
TUG SHORTLISTED FOR PERFORMANCE MARKETING AGENCY OF THE YEAR ALONGSIDE THREE OTHER CATEGORIES
We are excited to announce that Tug has been shortlisted for four Performance Marketing World awards! The shortlists are for: • Performance Marketing Agency of the Year • Marketing Innovation for our work with The Jockey Club • Paid Search for our campaign for GenesisCare…
The revolution is being televised – The rise in CTV as a marketing channel
There’s a misconception that TV is dying. This misconception is fueled by the fact that cable has been hemorrhaging subscribers, broadcast program viewership numbers are down across the board, and these trends have been persisting year over year. Although cable is on the decline, this…
TUG SYDNEY APPOINTED BY GLOBAL RESTAURANT BOOKING PLATFORM DISH CULT
Digital marketing agency Tug has been appointed by global restaurant booking platform Dish Cult to optimise search across key markets including Australia, New Zealand, UK and Ireland. Dish Cult, which is powered by global reservation and table management solution ResDiary, is a content-led booking platform…
KEY TAKEAWAYS FROM BRIGHTONSEO – AUTUMN 2021
ABOUT BRIGHTONSEO BrightonSEO is a bi-annual conference and series of training courses that brings together search marketing professionals looking to meet and broaden their expertise in the world of organic search. This year’s autumn event on September 9-10 was highly anticipated, taking place in-person for…
Social Media Accessibility: A Guide to Alt Text on Social Media
People with limited vision should be able to enjoy quality content with complete ease. Did you know that social media content is not yet accessible to all? But you can make it so. And it is very important to do so. Everyone online should be…
WTF IS SEO AND PPC?
Running into the billions every day, search offers huge opportunities for marketers looking to seize consumer attention, gain the biggest share of traffic, and boost website performance. With users now spending 59 hours online per week, it’s never been more important for marketers to have the right search strategies…
How Brands Should Navigate Google’s Latest Indexing Change
Alex Whalley is SEO Director at global digital marketing agency Tug. Here, Whalley runs over the latest Google ranking signal update and explains how brands can use SEO to stay ahead. Oh look, it’s another Google ranking signal update. It seems Google likes nothing more than throwing up another…
Why Google is Rewriting Title Tags
SEO professionals have noticed something different about the SERPs in recent days: Google is rewriting title tags. Considering that many SEO experts place high importance on creating title tags optimised for search engines, this update is interesting. Find out more below. The SEO value of title…
Tug Appointed by LEAP for $8m Global Digital Media after Australia win
Digital marketing agency Tug has been appointed to manage the USD $8m (£5.8m) global performance media business for Australia’s leading legal software provider, LEAP. Tug was appointed in June to handle LEAP’s paid digital performance strategy and buying in Australia and has now extended its…
WWF campaign raises awareness of the link between habitat destruction and the Covid-19 pandemic
Partnering with digital agency Tug the campaign doubled the target petition signatures and raised WWF’s profile as a global policy campaigner. Worldwide environmental charity World Wildlife Fund (WWF) understood that the destruction of the natural environment led to the Covid-19 pandemic outbreak – and is…
