Preparing For A Cookie-Less World
One of the biggest issues currently facing the marketing world is the demise of third-party cookies. Marketers will be forced to change the way they utilise their first party data, whilst many solutions to this are still unknown. Yet as Asher Gordon, Tug’s Head of…
HOW FINTECH COMPANIES CAN BOOST THEIR DIGITAL VISIBILITY WITH SEARCH
The pandemic has accelerated adoption of digital services and the move away from traditional banking. Studies reveal six in ten became more reliant on technology for money management during the first half of 2020 and less than 50% plan on returning to physical branches after COVID-19 subsides. Moreover, according…
IPA Bellwether Report – industry reaction
We asked the industry for reaction to the latest IPA Bellwether Report and they gave it us in spades, so sit back, strap yourselves in and enjoy… Jenny Kirby, Managing Partner, GroupM“Seen within the context of continued COVID-19 restrictions, there are some promising signs of…
Brighton SEO 2021 – Summary & Highlights
About BrightonSEO 2021 BrightonSEO is a bi-annual SEO conference with training courses and talks allowing search marketers to meet, learn and increase their understanding of specific SEO topics. Although it didn’t take place in person this year, there were some really interesting, engaging virtual talks….
Digital performance agency Tug appoints Comms 101 for PR strategy
Full-service digital marketing agency Tug has announced that PR agency Comms 101 has been appointed to handle its PR and communications strategy for Australia and New Zealand. Tug was founded in 2006 and has offices in Sydney, London, Toronto and Berlin. Sydney-based Comms 101 will…
Returning to the High Street – Why The Future of Retail is ‘Phygital’
Back in January I wrote about how SMEs have had to pivot their business to trade and connect with their customers in new ways. At the time I wondered what the High Street might look like in another six months. Now, with non-essential shops opening…
Zipcar drives 214% uplift in priority keywords with new and nimble SEO strategy.
The fresh approach allowed Zipcar to emerge from lockdown with loyal followers, an elevated online standing and the means to capture a wider market. Read the full article here.
UK businesses are bamboozled by payment software options
UK businesses are willing to spend a third of their annual budget on purchasing a new payments solution, according to new research from Tug – however, many say they are feeling overwhelmed by the sheer range of payments software available online. Finding a solution is critical for businesses…
UK businesses prepared to spend a third of their annual budget on a payments solution but confused by options
Payment solution providers to potentially miss out on £11m+ of revenue in the next six months, if an effective digital marketing strategy is not adopted. Tug, a leading digital performance marketing agency, today announced new research which reveals UK businesses are prepared to spend a…
5 Issues Businesses Face With Payment Solutions
Covid has accelerated the rise of digital technologies. This also includes the transition to using payment solutions rather than traditional banking. Payment solutions are of high importance for businesses. According to Tug’s recent research, over half of businesses consider payment solutions critical for their business. …
Tug’s Head of Social & Content, Emily Knox Gives financialit.net Her Opinion On What Reddit Rebels Can Teach Fintechs About The Power Of Social Alliance
“For fintech players striving to stand out in an ever-more crowded space, the Gamestop stock battle offers a valuable lesson. As well as underscoring the huge power of social media, this tale of Reddit rebellion highlights the potential for fintechs to boost their online attention by gaining…
Brighton SEO New Product SEO Strategy Checklist
When launching a new product or brand, it’s important to nail your SEO strategy early on to not miss out on traffic and revenue later down the line. If you missed our SEO Account Director Eilish’s talk at Brighton SEO, or want a refresh of…