The Future of Measurement: Q&A with Eoin O’Neill, Chief Technical Officer, Tug
In this exclusive Q&A, Eoin O’Neill, chief technical officer at Tug, talks to ExchangeWire about the changes taking place in digital marketing measurement and what advertisers can do to adapt to these. How do you see digital marketing measurement changing in the next year? Major changes…
How will Gen Z transform the workplace?
Gen Z will change plenty – but what will be their impact on the workforce? / Callum Shaw via Unsplash TRENDING TODAY Gen Z already make up over 20% of the world’s population; they’ll be more than a quarter of the workforce in three years’ time…
As e-commerce gets cool, brands need smart shoppable strategies
Shoppable ads (advertisements that combine product promotion and a chance to buy, often on social media) are a booming business, especially with TikTok’s spectacular ascension during the pandemic. As with any fad, some will get it right; some will get it wrong. Tug’s UK managing director Faye…
Meta’s crash – and what it means for the media sector
Last week global social media giant Meta’s crash saw its share price collapse following the first decline in Facebook users since the company was formed 18 years ago. A record £169 billion was wiped off the company’s shares on Friday, a record daily fall for…
IPA Bellwether Report Q4 2021: Budgets Increase Across the UK Despite Omicron Slowing Growth
The IPA Bellwether Report Q4 2021, published today (20th January 2022), has revealed that total UK marketing budgets have increased for a third successive quarter. Despite total market growth slowing in Q3 2021 due to the emergence of the Omicron variant, 6.1% of companies raised…
Making Social Media Algorithms Work For You In 2022
Social media algorithms are an ongoing mystery and they are changing by the second. But if we can ascertain what makes them tick, it can give us a huge advantage when creating content. In this blog we give you a complete solution for Facebook, Twitter, Instagram…
How do you solve a problem like… Covid staff shortages?
Each week, The Drum ask agency experts for their advice on real problems facing today’s marketing practitioners. This time, The Drum considers how agencies can weather the surge of staff shortages caused by the Omicron variant of Covid-19. With the advent of the Omicron variant…
What Is Hyperlocal PPC?
Hyperlocal PPC is a tactic for optimising content within a restricted geographical area. While at first glance you may think that the wider target audience the better, creating a detailed and local target audience will help your campaign reach people who are in the vicinity…
The performance marketing agencies leading the way post pandemic
Hearing 100s of agency propositions, case studies, client stories and industry gossip each year, coupled with the fact that as a business we run 160+ pitches annually, and meet 100s of brands looking to find new agency partners at our speed-dating events, I wanted to create a series that gives an honest view…
3 Key Learnings from ATS London 2021
ATS London 2021 set out to discuss the future of ad tech and incorporated agencies, tech, publishers and data providers all sharing their opinions. Here are highlights of the three recurring themes and discussion points from the panels that will be most important to the…
Going Green and ‘Phygital’ for the Retail Golden Quarter
In this article written exclusively for ExchangeWire, Emily King, commercial director, Tug, discusses how sustainability and hybridising the physical and digital retail experience can be used to drive sales throughout the holiday period. As the UK’s retail industry enters the lucrative ‘Golden Quarter’ shopping season, positive…
13 recommended agencies with global capability
As part of The Drum’s Globalization Deep Dive, Cat Hartland, head of The Drum Recommends, shines a spotlight on independent agencies with global capabilities that come rated and recommended by their own clients. Read the full article here
