Knowing When and How to Expand Your SaaS Internationally (Part 2/2)
As a successful SaaS publisher, no doubt you already have your business’s core markets worked out. You know your highest revenue drivers; you know your areas of lowest churn and where you have a fair share of voice. But how do you find pockets of…
Acquisition, Conversion and Retention: get your KPIs right and the sales will take care of themselves (Part 1/2)
For such a snappy acronym, SaaS maps out an increasingly vast business. The subscription software model has conquered the global workplace in the past decade, and Software as a Service describes a multitude of cloud-hosted apps in an industry whose revenues Gartner expects to grow…
DMEXCO 2019: Cookies, Trust, and Emerging Channels
Our CEO Nick Beck shares his insights from this year’s DMEXCO event. He was particularly interested in the emergence of voice technology and how this will change digital marketing in the future. Read the article here.
NOBLEOAK BRINGS THE NOBILITY BACK TO LIFE INSURANCE IN LATEST CAMPAIGN VIA MR WOLF
Tug Sydney’s client NobleOak has launched a new campaign adding a touch of nobility and humour to the often straight-laced and opaque life cover category. Read all about it here.
Brighton SEO – What to look forward to
BrightonSEO brings together some of the best speakers from the world of search marketing and is an event highlight for many SEOs. An important point to note – BrightoSEO is big. Really big. The event has around 75 talks across the Saturday and the last…
Tug accepted onto the Mayor’s International Business Programme
We’re super excited to announce that Tug has been accepted onto Cohort 14 of the Mayor’s International Business Programme (MIBP). The initiative is run by London & Partners and offers mentoring, expert advice and real business opportunities for high growth companies interested in expanding overseas.
7 tips for first-timers at BrightonSEO
This coming BrightonSEO will be my third time attending the event, which by no means makes me an expert. However, it does mean I can recall when I myself was a first-timer. Now with two events under my belt, I have valuable wisdom to impart…
Why Ecommerce brands should be advertising on Amazon PPC
We believe that if you have something to sell on Amazon you should be selling it on there, alongside a paid search media campaign (PPC) to maximise visibility and sales. Why Amazon? Ecommerce clients are already spending significant budgets within Google and Facebook. Amazon PPC…
A day in the life of… Emily Knox, Head of Social & Content
No two days are the same at Tug agency, as our head of social & content Emily Knox attests in her interview for Econsultancy. Find out what a day in the Tug London office looks like from Emily’s perspective.
The Do’s and Don’ts of exhibiting at industry events
“So, what do you do then?” Anyone who’s exhibited at an industry event will know this age-old question and be all too familiar with instantly forgetting the responses of others. A trade show, networking event or exhibition is one of the best ways to expose…
5 things my design degree didn’t prepare me for
The prospect of the ‘real world’ and getting a ‘real job’ and being told about becoming a ‘real adult’ was something that I was always told about growing up in education, but was never something I thought I would have to actually act upon. Funnily…
When the cookie crumbles
The Information Commissioner’s Office (ICO) has published new guidance on the use of cookies, which could impact digital marketers and website owners in several ways. What are cookies? Cookies are small pieces of information which online services provide when users visit them. Software on your…