Massive fines show the ICO is serious when it comes to upholding GDPR
When General Data Protection Regulation (GDPR) came into force in May last year, for most people the biggest frustration was the barrage of emails from brands clogging up their inbox. But for brands and marketers, GDPR has been a wake-up call for the way user…
Google’s real-time triggers – closing the gap between offline events and digital advertising
Earlier this year Google launched real-time triggers in DV360, a new way to activate campaigns based on certain events. What are Google real-time triggers? Real-time triggers enable advertisers to take advantage of real-time events such as sports games by syncing digital campaigns with relevant events. Triggers…
Why did the Daily Mail Lose 50% organic traffic? Google’s latest Core Algorithm update
It is estimated that Google handles over 2 trillion searches a year, meaning potentially big business for companies with a strong online presence. If you’re looking for a slice of the digital pie, then you are partially at the mercy of Google’s Search Algorithm and…
Facebook F8 Conference Round-Up
F8 may be done and dusted, but the announcements made during the conference may mean some big changes to marketers moving forward. ‘Today we’re going to build a privacy-focused social platform.’ These were Zuckerberg’s first words to address the conference. Facebook wants everyone to know…
Establishing data truth to drive acquisition, conversion and retention in SaaS marketing
This is the first in a series of content exploring the fascinating world of SaaS and SaaS Marketing. We will be investigating topics around data intelligence, tracking and visualisation as well as the common pitfalls SaaS marketers experience when starting out. We will be looking…
The rise of eco-anxiety and how brands are tackling environmental issues
Feeling helpless when it comes to tackling climate change and its devastating impact on our planet? If so, you are not alone. This #MentalHealthAwarenessWeek we’re discussing a topic which is currently incredibly high on the public’s agenda – climate change. You only need to turn…