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    Gender Parity in SEO

    by Eilish Hughes December 2, 2020

    Identifying and filling gaps is key to any successful SEO strategy. However, there is one gap that the industry has failed to address – the gender gap. For the last 10 years, there has been extreme stagnation in the growth of women in SEO with…

    Search Engine Optimisation, Search Trend Thursday

    How to Use YouTube’s New Audio Ad Formats

    by Hannah Thompson November 26, 2020

    Last week, YouTube announced the launch of new audio advertising formats as part of their slate of audio investments in 2020. Other announcements have included new sales capabilities in AdsManager and better optimisation opportunities in DV360. With more than 50% of logged-in users listening to…

    Advertising, Display Advertising, Media, Pay Per Click, Social & Content, Technology

    Programmatic Audio – What’s New and What’s Next

    by James Kirwan November 17, 2020

    Nielsen has reported an overall 9.4% increase in total audio activity for H1 2020 compared to the previous year, with on-demand audio streaming seeing the biggest rise of 16.2%. It has also been projected that 46% of marketers would use ‘Digital Audio’ as a media…

    Advertising, Display Advertising, Internet Marketing, Media

    Festive Marketing In An ‘Unprecedented’ Era: The 3 Ps of Christmas 2020

    by Emily Knox November 13, 2020

    Christmas is always a key time for marketers, as a key sales period, featuring big budget ads which can set the tone for communications over the coming year. In many ways Christmas 2020 will be even more important for marketers – but also harder to…

    Internet Marketing, Media, Social & Content

    What the Changes to Google Ads Search Term Report Visibility Mean for Your Business

    by Furqan Wasif November 11, 2020

    “Ah, Google is at it again!” or so it goes across thousands of offices around the world every time Google changes a functionality in Google Ads. The collective groan or sigh is in anticipation over how the new changes will affect performance, costs, KPIs, etc….

    Everything Else

    Why Text-Based Instagram Posts Are Trending in 2020

    by Holly Kay November 10, 2020

    As the likes of Tumblr and MySpace are evidence of, when it comes to social media, popularity now doesn’t guarantee security in the future. The arrival of TikTok on the scene has increased the pressure on social media giants to keep their platforms fresh and…

    Internet Marketing, Social & Content

    Tug’s UK Managing Director, Faye Daffarn gives her opinion on what the UK’s second lockdown means for advertising

    by Faye Daffarn November 5, 2020

    We find ourselves in a new digital future that has been embraced by many as the new normal, but businesses must see through the eyes of their consumer, and question what digital transformation actually means for their business Tug’s UK Managing Director, Faye Daffarn gives…

    In The News

    Tug’s CEO, Nick Beck talks to warc.com about why marketers in APAC should scrap the SEO vs. PPC mindset

    by Nick Beck November 3, 2020

    “Instead of trying to split the difference, the most effective solution for marketers is to leave the SEO versus PPC mindset behind and use a blend of both. While amalgamation can be challenging, the outcomes are more than worthwhile; with the two methods offsetting each…

    In The News

    5 Ways Bing Remains Relevant In A Mobile-First World

    by Nick Girling November 2, 2020

    2020 is the year of mobile. As was 2019. And 2018 (you get the picture). Whilst it’s a repeated refrain, it’s not untrue. Based on Statcounter data, in the UK the majority of browsing is done via Mobiles and Tablets, exceeding desktop this year. As…

    Advertising, Internet Marketing, Media, Mobile, Pay Per Click

    Branded vs. unbranded content

    by Saima Zulkernain November 2, 2020

    It’s happened to most content marketers. You create a content piece and attempt to outreach it only to be met with rejection and payment requests for placement. There are usually a number of reasons as to why your content has not managed to succeed with…

    Search Engine Optimisation, Social & Content

    Age Verification and Indexing for Alcohol Brands

    by Mark Pitt November 1, 2020

    If you are operating a website that markets an alcoholic brand, in many countries such as the UK, US and Australia it is a legal requirement that your website requests age verification to ensure that no underage users can access the site. While this is…

    Search Engine Optimisation

    6 easy ways to find new blog topics for your clients

    by Olivia Williams October 26, 2020

    Whether you write weekly, monthly or quarterly blogs for your clients, coming up with fresh content ideas for blogs can get tougher as time passes. Finding new things to say on a specific niche topic or specialist subject doesn’t always come naturally to copywriters, who…

    Search Engine Optimisation, Social & Content
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