Who said AI can’t be creative?
Working in digital marketing means we engage with different types of AI solutions. AI has been dominating the tech industry in the last few years and has been commonly used to deploy data driven products, solve challenges and enhance analytics. However the power of AI…
Performance Max Campaigns – The future of ads?
For some purchases, buyers have 500+ digital touchpoints & it is getting more and more challenging to keep up. According to Google, Performance Max campaigns aim to best use automation to maximise capturing this demand through Google ads. But does it live up to its…
Tug appointed to manage SEO for SEA LIFE Sydney
Tug has been appointed by Merlin Entertainments to manage search engine optimisation for SEA LIFE Sydney Aquarium and drive customer growth. Located in Darling Harbour, SEA LIFE Sydney Aquarium has nine interactive zones where visitors can encounter some of the world’s most incredible animals, including…
Q&A: Tug’s Hannah Thompson on How Brands Can Harness Metaverse Opportunities Without Killing the Buzz
Each passing day brings us a step closer to a fully realized metaverse, along with a slew of questions from marketers wondering how best to take advantage of this incredible new connected paradigm. Hannah Thompson, Programmatic Account Manager at Tug, shares her insights on where we’re…
Media Week 30 Under 30 2022 winners: Emily King
? We know she is amazing, now the whole world knows that too! ? Join us in congratulating Emily King for being included in Campaign’s Media Week 30 under 30. Emily King was promoted to commercial director in 2019, responsible for agency growth in the UK, and…
Marketers need to pull their weight on making search sustainable
Marketers should be assessing how they can fine-tune site management, server choices, and digital operations for greater green good. The illusion of ‘clean’ digital has long since shattered. Following reports that devices, back-end systems, and the web drive around 4% of global greenhouse gases, it’s clear everything…
Tug appoints Isabel Blanchard paid media director
Digital marketing agency Tug Sydney has appointed Isabel Blanchard as paid media director. Blanchard will lead strategy and management of Tug’s paid media clients across search, social, display and video. She joins from Incubeta NMPI as senior account manager working on brands including Cue, Veronika…
END. Clothing Selects Tug to Deliver SEO Strategy in the UK & US
Fashion retailer, END. Clothing, has appointed global digital performance marketing agency Tug to drive its SEO strategy and boost growth across the UK and US. Tug will work alongside the retailer’s in-house team, using smart combinations of data and content to increase the visibility of revenue-driving product pages…
Instagram Has Changed, And Here’s What You Need To Know
It is increasingly evident that Instagram is prioritising video content over static content. With its latest updates, Instagram makes sure the content takes over your whole screen. Right now your feed is going to change to be full-screen content (9:16) and it will also include…
Tug works with Spendesk to Launch ‘Super Satisfying’ Creative Campaign – Putting People Before Product
Spendesk, the 7-in-1 spend management solution for small and medium-sized businesses, is bucking fintech marketing trends with the launch of a new creative campaign that focuses on the feeling Spendesk delivers over the features it provides. In Spendesk’s first-ever multi-market brand campaign, the European startup…
Cannes in Cairns: The View From Two New Digital Marketers
Ruchi and Reshika’s most inspirational talks at Cannes in Cairns Ash Barty. Her goal is an inclusive world where everyone is comfortable in themselves. When considering brands she works with, the key prerequisite is authenticity. A quote from her we will never forget, when engaging with…
What Does Web 3.0 Mean For Social Media?
What is your Web 3.0 avatar going to look like? Madhura at MarTech has listed a vision for hers, and it’s got us thinking: how might everyone customise theirs? The highly anticipated arrival of Web 3.0 is here, and we are excited to know more….
