Apple’s iOS 14.5 – The Reaction
“The Apple iOS 14.5 update might give users more control over their data, but the more cynical among us might wonder if it actually benefits Apple, more than the users – either because the update improves customer loyalty, or because it boosts the tech giant’s…
How payment solution providers can make the most of the digital payments boom
Digital payments are surging in response to the COVID-19 pandemic, with the CEO of Clear Junction reporting a 9000%+ increase in transaction volumes over the past year alone. The trend is only set to continue, with Accenture predicting that over 400 billion transactions worth US$7 trillion globally will…
3 TOP TIPS FOR GROWING YOUR AFFILIATE MARKETING NETWORK
3 Top Tips For Growing Your Affiliate Marketing Network Over the past 10 years affiliate marketing has evolved within the digital ecosystem, graduating from a once voucher-dominated industry, and becoming an increasingly effective medium for brands to promote their products to the right audiences, at…
REACHING NEW AUDIENCES THROUGH EMERGING PLATFORMS
Social media is a hugely valuable marketing tool for businesses to reach and convert consumers. With over a billion monthly users, Instagram is now one of the largest social networks in the world, with numbers beginning to rival its big sister, Facebook. With brands evolving to…
Tug listed among the Campaign Best Places to Work 2021
We are proud to announce that Tug has been listed in the Campaign Best Places to Work 2021. Tug employees were asked to complete an anonymous survey compiled by Campaign, and the results ranked the digital performance marketing agency 40th of the top 90 marketing…
Changing career: Is SEO a good choice?
Changing careers is a big decision, regardless of how far into your working life you are. I’d been working for five years when I decided to make a change and it’s certainly not an easy call to make, particularly in the current climate. I joined…
Five Tips for Creating Instagram Reels that Drive Views and Engagement
It’s been eight months since Instagram launched its very own TikTok competitor feature Reels, which is now available in 50 countries around the world. Reels allows users to record and edit short-form video content to be shared in a separate Reels newsfeed. You can find…
HOW PAID SOCIAL ADVERTS CAN SAVE THE TRAVEL INDUSTRY DURING A PANDEMIC
This year’s holiday season fell under the COVID -19 pandemic. We all need something to look forward to amongst the isolation and missing family. We all love a holiday. Many of us count on it as a time to destress and escape normal life, even…
The Top 10 SaaS trends of 2021 and into the future
The growth of the software-as-a-service (SaaS) industry has been unrivaled in recent years, as developers continue to innovate and offer more varied and tailored solutions to business problems. There’s a SaaS product for almost every industry and role, and SaaS is big business. These recent…
The Science of Marketing: Adapting Skills for the Data-Driven Age
Writing exclusively for ExchangeWire, Tug CTO Eoin O’Neill (pictured below) outlines how the value of digital expertise has risen amid COVID-19, and explains why brands should broaden their perception of a promising marketer if they hope to thrive post-pandemic. Digital skills have been moving up the employer…
Which 50? Has the datafication of advertising finally killed off Adland’s favourite slogan?
Undoubtedly one of the most overused slogans in marketing’s and advertising’s history is John Wanamaker’s iconic “half the money I spend on advertising is wasted; the trouble is I don’t know which half”. Undoubtedly one of the most overused slogans in marketing’s and advertising’s history…
Payment Solution Providers Losing Out on Millions in New Business Without Strong Digital Marketing Strategy
Tug, a leading digital performance marketing agency, has announced new research which reveals that over half (54%) of UK businesses are planning to change their payments solution in the next six months. Yet many decision makers are unsure of – or confused by – the different options…