Facebook F8 Conference Round-Up
F8 may be done and dusted, but the announcements made during the conference may mean some big changes to marketers moving forward. ‘Today we’re going to build a privacy-focused social platform.’ These were Zuckerberg’s first words to address the conference. Facebook wants everyone to know…
Establishing data truth to drive acquisition, conversion and retention in SaaS marketing
This is the first in a series of content exploring the fascinating world of SaaS and SaaS Marketing. We will be investigating topics around data intelligence, tracking and visualisation as well as the common pitfalls SaaS marketers experience when starting out. We will be looking…
The rise of eco-anxiety and how brands are tackling environmental issues
Feeling helpless when it comes to tackling climate change and its devastating impact on our planet? If so, you are not alone. This #MentalHealthAwarenessWeek we’re discussing a topic which is currently incredibly high on the public’s agenda – climate change. You only need to turn…
Fake reviews: Why faking it till you make it doesn’t work with SEO
A news article by The Drum recently warned of a noticeable increase in fake reviews appearing on Amazon. Consumer watchdog Which? investigated the Amazon reviews and found tens of thousands of suspicious reviews are appearing every day on the platform and could potentially risk undermining…
You take your first bite with your eyes: How Instagram has changed the way we eat
This week I attended the Eater Talks session at the Ace Hotel on how Instagram has changed the way we look at dining experiences. Led by the Eater Editor, Adam Coghlan the panel was made up of food writers George Reynolds and Felicity Spector and…
Instagram Sponsored Stories Polls – the votes are in
Ad content is becoming more and more interactive on social media channels. First there were playable ads on Facebook, and now Instagram Stories can feature polls within sponsored posts. This has been introduced with the aim of increasing brand engagement within the huge 500m+ Instagram…