Returning to the High Street – Why The Future of Retail is ‘Phygital’
Back in January I wrote about how SMEs have had to pivot their business to trade and connect with their customers in new ways. At the time I wondered what the High Street might look like in another six months. Now, with non-essential shops opening…
Zipcar drives 214% uplift in priority keywords with new and nimble SEO strategy.
The fresh approach allowed Zipcar to emerge from lockdown with loyal followers, an elevated online standing and the means to capture a wider market. Read the full article here.
UK businesses are bamboozled by payment software options
UK businesses are willing to spend a third of their annual budget on purchasing a new payments solution, according to new research from Tug – however, many say they are feeling overwhelmed by the sheer range of payments software available online. Finding a solution is critical for businesses…
UK businesses prepared to spend a third of their annual budget on a payments solution but confused by options
Payment solution providers to potentially miss out on £11m+ of revenue in the next six months, if an effective digital marketing strategy is not adopted. Tug, a leading digital performance marketing agency, today announced new research which reveals UK businesses are prepared to spend a…
5 Issues Businesses Face With Payment Solutions
Covid has accelerated the rise of digital technologies. This also includes the transition to using payment solutions rather than traditional banking. Payment solutions are of high importance for businesses. According to Tug’s recent research, over half of businesses consider payment solutions critical for their business. …
Tug’s Head of Social & Content, Emily Knox Gives financialit.net Her Opinion On What Reddit Rebels Can Teach Fintechs About The Power Of Social Alliance
“For fintech players striving to stand out in an ever-more crowded space, the Gamestop stock battle offers a valuable lesson. As well as underscoring the huge power of social media, this tale of Reddit rebellion highlights the potential for fintechs to boost their online attention by gaining…
Brighton SEO New Product SEO Strategy Checklist
When launching a new product or brand, it’s important to nail your SEO strategy early on to not miss out on traffic and revenue later down the line. If you missed our SEO Account Director Eilish’s talk at Brighton SEO, or want a refresh of…
Contextual Links In Featured Snippets
In November 2020, Google began testing the addition of multiple contextual links within a single featured snippet displayed at the top of SERPs. Though this is only in its testing phase, it has caused concern for SEOs, regarding what this may mean for click-through rates,…
How TikTok Could Help To Save The Planet
Climate-related content is taking TikTok by storm When you think of TikTok, you might think of skateboarders drinking Ocean Spray, a twerking dog, or a cat singing 50 Cent Candy Shop. Whilst it’s true that TikTok is light-hearted, fun, and top banter, there are also…
3 Things You Can Do Now To Prepare For A Future Without 3rd Party Cookies
The most talked about thing in the industry press right now is the depreciation of 3rd party cookies. Here at Tug, we’ve been preparing for this since the announcement last year and you can read our handy guide to the changes here. The most challenging…
Tug’s UK Managing Director, Faye Daffarn features in LinkedIn’s “Editor’s Picks”
“Balancing child-care and home-schooling during lockdown, while also keeping on top of my role as MD at a very busy agency, is one of the hardest tasks I’ve ever undertaken. If I pay more attention to work, I feel guilty that my kids aren’t getting…
Tug’s CEO, Nick Beck gives adnews.com.au his industry profile
“Digital marketing is constantly evolving. It’s changed so much, even since Tug started in 2006, and yet I need to remind myself it’s also still in its infancy. There’s no other industry where you have the opportunity to learn so much, be constantly entrepreneurial, and…