Google Ads: Introducing four new Impression Share metrics
Google Ads has introduced four new Impression Share metrics to help advertisers better determine where their ads are appearing on the SERP. The new metrics are called: Search absolute top impression rate (Impr. (Abs. Top) %) and share (Search abs. top IS) and Search top…
Google doesn’t use trust building sites for ranking – what does that mean?
How Google core ranking algorithm works has always been a mystery. It is even more so when a site’s trustworthiness and credibility get involved. Historically, what we already knew is that Googlebot is not researching author backgrounds expertise – but what about local SEO looking…
Tug at MAD Fest 2018
We’re excited to be sponsoring MAD Fest, London’s newest and most innovative expo. MAD is a two-day festival bringing together Marketing, Advertising and Disruptive tech influencers for a series of talks. Tug at MAD Fest As sponsors of MAD Fest, we’ve been given the opportunity…
A New Ad Format Coming To A Marketing Platform Near You – WhatsApp Status
After the success of ads launching in Facebook Messenger, Facebook has been searching for a new way to monetize WhatsApp. WhatsApp is a highly engaging platform for users due to the consistent messages between friends and family. However, in the past WhatsApp have been quite…
Introducing Google Duplex for Google My Business
In the world of digital marketing and in particular SEO, it’s not unusual for Google to play around with their algorithm and test new features disrupting common best practice. Well, we’re here once again to bring you the latest test that is being carried out….
Demonic social media
When people use the term “dark social” I tend to think of a demonic content stream scarring the minds of innocent people all over the world! What is dark social? You’ll be pleased to know, this is not the meaning of dark social. What dark…