Instagram Sponsored Stories Polls – the votes are in
Ad content is becoming more and more interactive on social media channels. First there were playable ads on Facebook, and now Instagram Stories can feature polls within sponsored posts. This has been introduced with the aim of increasing brand engagement within the huge 500m+ Instagram…
Semantic SEO and Entity Search: Write Better, Rank Better
Entity optimisation Although ‘entity optimisation’ may sound like a buzzword, believe it or not, it was first introduced by Google six years ago in 2013 when they released Hummingbird, a comprehensive overhaul of the core algorithm after updates Penguin and Panda. Hummingbird was largely understood…
Flexible working at Tug
Office jobs are becoming increasingly easy to perform remotely thanks to advances in technology. Need to ask your boss a question? Just send them a message on Slack. Got a conference call? No problem, dial in with Zoom. Collaborating on a piece of work? There’s…
How will the TFL Junk Food ban impact brands and advertisers?
In a bid to tackle childhood obesity a ban on junk food advertising supported by the mayor of London has come in to force across the entire Transport for London (TFL) network, but what does this mean for brand and advertisers? Starting Monday 25th January…
What the new CMA guidelines for influencers mean for brands
On 23rd January the Competition and Markets Authority (CMA) announced a set of guidelines for influencers. The guidance centres around transparency in influencer marketing – an issue that the industry has been plagued by for some time. The CMA guidelines set out what influencers need…
What the dickery dock is TikTok?
TikTok is a relatively new player on the social media scene, and it’s hugely popular with Generation Z.