Media Week 30 Under 30 2022 winners: Emily King
🌟 We know she is amazing, now the whole world knows that too! 🎉 Join us in congratulating Emily King for being included in Campaign’s Media Week 30 under 30. Emily King was promoted to commercial director in 2019, responsible for agency growth in the UK, and…
Marketers need to pull their weight on making search sustainable
Marketers should be assessing how they can fine-tune site management, server choices, and digital operations for greater green good. The illusion of ‘clean’ digital has long since shattered. Following reports that devices, back-end systems, and the web drive around 4% of global greenhouse gases, it’s clear everything…
Tug appoints Isabel Blanchard paid media director
Digital marketing agency Tug Sydney has appointed Isabel Blanchard as paid media director. Blanchard will lead strategy and management of Tug’s paid media clients across search, social, display and video. She joins from Incubeta NMPI as senior account manager working on brands including Cue, Veronika…
END. Clothing Selects Tug to Deliver SEO Strategy in the UK & US
Fashion retailer, END. Clothing, has appointed global digital performance marketing agency Tug to drive its SEO strategy and boost growth across the UK and US. Tug will work alongside the retailer’s in-house team, using smart combinations of data and content to increase the visibility of revenue-driving product pages…
Instagram Has Changed, And Here’s What You Need To Know
It is increasingly evident that Instagram is prioritising video content over static content. With its latest updates, Instagram makes sure the content takes over your whole screen. Right now your feed is going to change to be full-screen content (9:16) and it will also include…
Tug works with Spendesk to Launch ‘Super Satisfying’ Creative Campaign – Putting People Before Product
Spendesk, the 7-in-1 spend management solution for small and medium-sized businesses, is bucking fintech marketing trends with the launch of a new creative campaign that focuses on the feeling Spendesk delivers over the features it provides. In Spendesk’s first-ever multi-market brand campaign, the European startup…
Cannes in Cairns: The View From Two New Digital Marketers
Ruchi and Reshika’s most inspirational talks at Cannes in Cairns Ash Barty. Her goal is an inclusive world where everyone is comfortable in themselves. When considering brands she works with, the key prerequisite is authenticity. A quote from her we will never forget, when engaging with…
What Does Web 3.0 Mean For Social Media?
What is your Web 3.0 avatar going to look like? Madhura at MarTech has listed a vision for hers, and it’s got us thinking: how might everyone customise theirs? The highly anticipated arrival of Web 3.0 is here, and we are excited to know more….
Google’s Latest Algorithm Update And How It Impacts Organic Visibility
By Alex Whalley, SEO Director In the first few weeks of March 2022, Google began officially rolling out the desktop version of their page experience update – an algorithm change that puts more focus on how an end-user experiences your website. The mobile version of…
Brighton SEO 2022 – Summary & Highlights
There aren’t many ever-evolving fields like SEO. From constant Google algorithm changes to new tools and technological advancements, it feels like there’s an essential new SEO-related update every year – if not sooner. Insights into such a fast-paced industry are valuable, and that’s what makes…
“The impact on measurement has been devastating”: Six performance marketers on Apple’s ATT one year on
The IOS ‘adblock-alypse’ continue to hit Facebook, as increasing numbers of iPhone users opt out from tracking on their devices. PMW quizzed six performance marketers for their experiences one year on from ATT. One year on from its launch, Apple’s App Tracking Transparency (ATT) framework…
Comment: IPA Bellwether ad industry report 2022
The latest IPA Bellwether Report shows a clear return to growth for the marketing and advertising industry. Although hugely welcome after two very tough years for many, it certainly doesn’t mean plain sailing ahead for the marketing industry, with lingering issues around the pandemic, geopolitical…
