Industry views mixed as Google extends third-party cookie deadline
Google has confirmed it’s extending the deadline for the death of the cookie until late 2023. We ask the industry what marketers & advertisers do next. Google is extending the deadline for the death of the cookie until late 2023, a step that follows international…
Google delays Chrome’s blocking of tracking cookies to late 2023
Google has announced today that it is delaying its plans to phase out third-party cookies in the Chrome browser for campaign management, targeting, and measurement to mid-late 2023. Google said the delay would give publishers, advertisers and regulators more time to adapt to the “new technologies it’s…
Why Go-To Market Success Depends on Early SEO Action
Brand new products or services might not fuel high traffic volumes straightaway, but that doesn’t mean search engine optimisation (SEO) should be left out of go-to-market strategies. In fact, building in SEO from the initial launch stage is essential if companies want to reap the…
Scroll with it: is your website ready for Google’s ‘page experience’ update?
The search engine is altering its ranking criteria in favour of websites offering smooth and rapid downloads, but few firms seem prepared for what’s set to be a significant change or the first time, Google is about to start ranking web pages not only by…
Benefits Of A Full Service Digital Agency
Ever wondered what it would be like to work with a full service digital agency? There are many benefits of hiring a full-service digital marketing agency instead of solely using an in-house team, freelancers or having separate agencies to individually manage the SEO, the PPC,…
Tug Wins Legal Software Provider Leap’s Digital Performance Strategy
Full service digital performance marketing agency Tug has added LEAP, Australia’s leading legal software provider to its growing client roster. Tug will be responsible for its paid digital performance strategy and buying across Australia. A key attribute, which no doubt piqued the interest of LEAP…
The cookie is crumbling – your creative better take the biscuit
After a quarter of a century of digital marketing which has relied on cookies and third party data, advertisers are now faced with the dawn of a new age – a cookie-less world. Many browsers have already disabled third-party cookies and Chrome, with its 63%…
Why Lukewarm Responses to Apple’s Privacy Shift Shouldn’t Stop Preparations for a Future Without Third-Party Cookies
In this article, Asher Gordon, head of media at Tug explores how the industry is preparing for the post-cookie era, and sets out what brands can do to ensure that they’re ready for this monumental infrastructural shift. After months of hype, Apple’s iOS 14.5 update went live with surprisingly…
How to get the most from your media agency
Gone are the days where a media agency was a separate entity that was given a brief, and then executed on that brief individually using its best interpretation. To get the best out of a media agency it should be an extension of your team,…
Interview: Emily King on SaaS marketing strategies
Software as a Service (SaaS) has taken over the business world, with the market doubling in size as companies across different verticals discover the benefits of cloud-based tools that offer convenient access to advanced capabilities. Emily King, Commercial Director at digital performance marketing agency, Tug,…
Turning good paid media into great paid media
Furqan Wasif explains how marketers can turn good paid advertising campaigns into great ones using improved account structure, captivating copy, keywords, tracking and communication. What makes your paid search campaigns great as opposed to just being good? How do you know that your agency partner…
How do you solve a problem like… adland egos?
Each week, we ask readers of The Drum – from brands, agencies and everything in between – for their advice on real problems facing today’s marketing practitioners. In the creative industries, it can be hard to divorce an idea from its author. But big characters can…