The Tug Take – Preparing for Google sunsetting BMM Keywords
Google Ads are changing Match Types From February 2021, Google will be phasing out Broad Match Modifier keywords. This will affect the keywords that PPC accounts currently have, and the keywords that can be created going forward. For a reminder of what keyword Match Types…
The Tug Take – Preparing For IOS14
IOS14 and Facebook Apple’s development and release of iOS14 introduced a new feature designed to give more control to users around data collection by third-parties. While the controls were previously available, they required manually checking for them. The update means that users will be proactively…
Google Featured Snippets – How To Optimise For Them
Google search results are constantly evolving, and features are always changing, to provide more accurate results and a better user experience. One of the more important updates to SERPs in the past decade are Featured Snippets. These can be seen at the top of main…
Knowing When and How to Expand Your SaaS Internationally (Part 2/2)
As a successful SaaS publisher, no doubt you already have your business’s core markets worked out. You know your highest revenue drivers; you know your areas of lowest churn and where you have a fair share of voice. But how do you find pockets of…
Acquisition, Conversion and Retention: get your KPIs right and the sales will take care of themselves (Part 1/2)
For such a snappy acronym, SaaS maps out an increasingly vast business. The subscription software model has conquered the global workplace in the past decade, and Software as a Service describes a multitude of cloud-hosted apps in an industry whose revenues Gartner expects to grow…
Establishing data truth to drive acquisition, conversion and retention in SaaS marketing
This is the first in a series of content exploring the fascinating world of SaaS and SaaS Marketing. We will be investigating topics around data intelligence, tracking and visualisation as well as the common pitfalls SaaS marketers experience when starting out. We will be looking…
Programmatic Creativity
Never mind the tech (for a moment). What do you actually want to say? Will anyone care? Welcome to our first in a series of white papers covering the latest thinking in the converging fields of Media, Technology and Creativity. “Programmatic advertising is everywhere and…
Google’s Mobile-First Index: Everybody Ready?
The latest Google update is nearly upon us – the migration of its entire index to a mobile-first version. If you’re in the SEO industry, you’ve been preparing for this since it was first announced in October 2016. But what about brands and publishers? Is…
Social in 2017
We hear agencies talking a lot about social media and ‘best practice’, but we know it’s not that simple. Does a social-first financial technology brand look at social in the same way as a retail-driven FMCG group? Download the full whitepaper
The Business Value of Search
Marketers believe search is pivotal, and getting more so. Search is a critical part of our business as a media agency, so Tug partnered with the World Federation of Advertisers to conduct a survey investigating the attitudes of over 100 senior C-level global marketers. To…
