Never mind the tech (for a moment). What do you actually want to say? Will anyone care? Welcome to our first in a series of white papers covering the latest thinking in the converging fields of Media, Technology and Creativity. “Programmatic advertising is everywhere and…

The latest Google update is nearly upon us – the migration of its entire index to a mobile-first version. If you’re in the SEO industry, you’ve been preparing for this since it was first announced in October 2016. But what about brands and publishers? Is…

We hear agencies talking a lot about social media and ‘best practice’, but we know it’s not that simple. Does a social-first financial technology brand look at social in the same way as a retail-driven FMCG group? Download the full whitepaper

Marketers believe search is pivotal, and getting more so. Search is a critical part of our business as a media agency, so Tug partnered with the World Federation of Advertisers to conduct a survey investigating the attitudes of over 100 senior C-level global marketers. To…

It all begins with the ‘why’. Ever caught yourself wondering: why am I reading this? Why am I writing this? If this sounds familiar, then it’s simple: you’re wasting your time. You’re wasting your resources, wasting your copywriter’s precious time, wasting your audience’s attention. Whatever…

The Death of the Written Word? With the internet awash in videos, images, infographics and other forms of data visualisation, it may seem like the age of the written word has gone. The common sentiment seems to be that visual content is the only way…

Excel, all Digital practitioners live on it daily, but do we all know how powerful it really is? There are some amazing things you can do – from Macros, all the way down to conditional formatting. In this Whitepaper, I have chosen the top 5…

Tug works closely with bloggers, and we are always trying to improve upon that relationship. We recently held a blogger event at our offices to share SEO and social media knowledge, as well as strengthen our ties to the blogging community. We will take you…