Knowing When and How to Expand Your SaaS Internationally (Part 2/2)
As a successful SaaS publisher, no doubt you already have your business’s core markets worked out. You know your highest revenue drivers; you know your areas of lowest churn and where you have a fair share of voice. But how do you find pockets of…
Acquisition, Conversion and Retention: get your KPIs right and the sales will take care of themselves (Part 1/2)
For such a snappy acronym, SaaS maps out an increasingly vast business. The subscription software model has conquered the global workplace in the past decade, and Software as a Service describes a multitude of cloud-hosted apps in an industry whose revenues Gartner expects to grow…
Establishing data truth to drive acquisition, conversion and retention in SaaS marketing
This is the first in a series of content exploring the fascinating world of SaaS and SaaS Marketing. We will be investigating topics around data intelligence, tracking and visualisation as well as the common pitfalls SaaS marketers experience when starting out. We will be looking…
Programmatic Creativity
Never mind the tech (for a moment). What do you actually want to say? Will anyone care? Welcome to our first in a series of white papers covering the latest thinking in the converging fields of Media, Technology and Creativity. “Programmatic advertising is everywhere and…
Google’s Mobile-First Index: Everybody Ready?
The latest Google update is nearly upon us – the migration of its entire index to a mobile-first version. If you’re in the SEO industry, you’ve been preparing for this since it was first announced in October 2016. But what about brands and publishers? Is…
Social in 2017
We hear agencies talking a lot about social media and ‘best practice’, but we know it’s not that simple. Does a social-first financial technology brand look at social in the same way as a retail-driven FMCG group? Download the full whitepaper
The Business Value of Search
Marketers believe search is pivotal, and getting more so. Search is a critical part of our business as a media agency, so Tug partnered with the World Federation of Advertisers to conduct a survey investigating the attitudes of over 100 senior C-level global marketers. To…
Why Content is a Waste of Time
It all begins with the ‘why’. Ever caught yourself wondering: why am I reading this? Why am I writing this? If this sounds familiar, then it’s simple: you’re wasting your time. You’re wasting your resources, wasting your copywriter’s precious time, wasting your audience’s attention. Whatever…
The Death of the Written Word?
The Death of the Written Word? With the internet awash in videos, images, infographics and other forms of data visualisation, it may seem like the age of the written word has gone. The common sentiment seems to be that visual content is the only way…
Excel Hacks – The tools that every PPC practitioner shouldn’t live without
Excel, all Digital practitioners live on it daily, but do we all know how powerful it really is? There are some amazing things you can do – from Macros, all the way down to conditional formatting. In this Whitepaper, I have chosen the top 5…