This year Tug are delighted to announce that it has been nominated for 3 separate awards in the RAR 2016 Award line-up, which include Client Service, Strategic Thinking and Optimisation. “RAR” stands for “Recommended Agency Register”, and if you work in the agency world /or…

For those who couldn’t make it to today’s Tug Life II session on the future of digital in the retail industry, here’s what you missed:  The ROI of M&S’s good deeds, the value of Costa’s collaborative innovation and the now-you-mention-it parallels between Nectar promotions and…

In case you weren’t able to make it to yesterday’s Tug Life II session on understanding audiences, here are some key highlights: Real-time data is delivering unprecedented insights into our retail journeys, personalities and shopping habits – even if only to confirm that marketing is more challenging than…

In case you weren’t able to make it to our first session of Tug Life II, here are some key highlights: Technology that ignores our humanity threatens our creativity and health, according to speakers at the debut session of Tug Life II this morning. Pete Trainor of…

I recently attended one of the IAB search council sessions, where several members of the industry get together to discuss new trends and behavior within the search landscape. One of the areas that has been discussed throughout last year has been around consumer behavior and…