How to spot fake news
This year fake news came of age. And not in a good way. The phenomenon first took centre stage during last year’s U.S. Presidential election, with false stories weaponised by Trump supporters, with the intention of causing maximum damage to Hillary Clinton’s campaign. …
The rise and rise of AI: where does it leave humans?
The boundaries between humans and machines are increasingly becoming blurry. Marketers are already contemplating how artificially intelligent (AI) machines will help them create smarter campaigns and personalise marketing messages in real-time. Companies are even debating the creation of a chief artificial intelligence officer (CAIO) to take ownership of delivering…
Tug Life III: 10 Highlights from our first roundtable of 2017
The human relationship with technology has never been more exciting, fraught or all-encompassing as it is today, which is why we have chosen Human vs Machine as the theme for our third installment of Tug Life. In the lead up to the event, we invited…
Instagram: A Fork in the Road
Instagram Live Stories have gone, well, live. Following in the footsteps of Meerkat, Periscope and Facebook Live, Instagram Live now offers anyone in the world another platform to livestream their DJ set, run, make up tutorial, talk…. etc. As NextWeb put it, Instagram is now…
A Career in TV & The Future of the Industry: Jonathan Pearce at TugTalks
“As an industry, I don’t think we fully understand it; how to grasp it yet:” Jonathan on the implications that social media has had on the broadcast industry to date, a theme discussed on Friday. Tug Talks 2017 was launched by legendary sport and entertainment…
TugTalks Kickoff – Pete Trainor
Last Friday we had the pleasure of hosting our first TugTalks event. TugTalks is a task that has been set for us graduates to, once a month, bring a person of interest from outside of the agency in to give a short talk. The main…
Finalists for 3 awards in the 2016 RAR Line-up
This year Tug are delighted to announce that it has been nominated for 3 separate awards in the RAR 2016 Award line-up, which include Client Service, Strategic Thinking and Optimisation. “RAR” stands for “Recommended Agency Register”, and if you work in the agency world /or…
Tug Life II, Day 3: ‘Retail sees its future in good deeds and death metal’
For those who couldn’t make it to today’s Tug Life II session on the future of digital in the retail industry, here’s what you missed: The ROI of M&S’s good deeds, the value of Costa’s collaborative innovation and the now-you-mention-it parallels between Nectar promotions and…
Tug Life II, Day 2: ‘A flood of data and a fickle market – insights and challenges of modern consumers’
In case you weren’t able to make it to yesterday’s Tug Life II session on understanding audiences, here are some key highlights: Real-time data is delivering unprecedented insights into our retail journeys, personalities and shopping habits – even if only to confirm that marketing is more challenging than…
Tug Life II, Day 1: “Digital has made us mental”
In case you weren’t able to make it to our first session of Tug Life II, here are some key highlights: Technology that ignores our humanity threatens our creativity and health, according to speakers at the debut session of Tug Life II this morning. Pete Trainor of…