Tug Life IV: 4 the do’s and don’ts of Influencer Marketing
The sun is shining down on Protein Studios for the final day of Tug Life IV. Over the last three days we’ve heard from a fascinating range of speakers in industries as broad as retail, artificial intelligence, technology, marketing and sales. Today’s first session is…
Tech needs people, Millennials need financial help, and Fever Tree didn’t need digital – TugLife IV day three
Day three of TugLife IV dived into fintech, retail and fmcg and discovered that people need technology, and technology desperately needs people. It was true in retail, where InternetRetail’s Ian Jindal and TrendWatching’s David Mattin surveyed the ingenious, teched-up future of retail and concluded that…
Who wants to look at a drink on their phone? 4 insights from FMCG and CPG at Tug Life
Our final session at day 3 of Tug Life focused on FMCG and CPG. Does digital add value in the world of FMCG? Or should the industry stay offline and commit to real life? Find out what our speakers had to say. Be clear on…
Does anyone enjoy shopping anymore? 6 thoughts from Tug Life’s Retail event
Following on from our Finance event this morning, we turned our gaze onto the retail industry. It’s undoubtedly an industry that has struggled in recent years. The financial crisis, Brexit and fierce competition from online means that many high street names are struggling. So what…
Data, creative, tech and professional sniffers on Tug Life IV day two
Data giants stalked day two of TugLife IV, discreetly brandishing massive numbers – the half a trillion digital moments Google processes each day, Spotify’s 100bn daily data points, Twitter’s 336m monthly active users. But so too did the threat of data disgrace, as former Cambridge…
Will FinTech ever get to scale? Four key points from the Tug Life Finance Session
After the resounding successes of days 1 and 2 here at Proten Studios, day three of Tug Life began with a warning: we could be in very serious trouble by 2050. Could FinTech be the thing that saves us? Educate people about finance Ed Lecky-Thompson…
Will Tech Help Marketing? 3 Takeaways from Tug Life IV Technology Special
Tug Life IV is well under way, and so far it’s been an incredible journey. We’ve heard from the likes of Twitter, Spotify, Royal Mail, Microsoft and many, many more. Debates have been sparked, connections have been made, and we’ve delved deep into the world…
5 Insights from Tug Life Day 2: Creative and Media Innovation
Day 2 of Tug Life got off to a flying start, with our first session on Data & Insights drawing an enthusiastic crowd. We heard people from Twitter, Spotify, Mintel and Google speak on the benefits and drawbacks of data and insights. Next on the…
3 Key lessons from Tug Life Day 2: Data and Insight
Tug Life IV is underway, and it’s already shaping up to be a huge success! If you missed yesterday’s sessions, which focused on the theme of Humans Vs Machines, you can find out what happened in our round up. Day 2 at Tug Life is themed…
AI – dystopias, paradise scenarios and the importance of security for connected sex toys
With AI, it’s always the worst-case scenario that grabs the headlines. So if the opening day of TugLife IV identified life-changing AI applications for global travellers, job-searchers, Uber passengers and those with disabilities, the key takeaway surely has to be this: we might still be…