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    • Blog

    You take your first bite with your eyes: How Instagram has changed the way we eat

    by Emily Knox April 26, 2019

    This week I attended the Eater Talks session at the Ace Hotel on how Instagram has changed the way we look at dining experiences. Led by the Eater Editor, Adam Coghlan the panel was made up of food writers George Reynolds and Felicity Spector and…

    Social & Content

    Instagram Sponsored Stories Polls – the votes are in

    by Kathryn Green April 24, 2019

    Ad content is becoming more and more interactive on social media channels. First there were playable ads on Facebook, and now Instagram Stories can feature polls within sponsored posts. This has been introduced with the aim of increasing brand engagement within the huge 500m+ Instagram…

    Advertising, Social & Content

    What the new CMA guidelines for influencers mean for brands

    by Olivia Williams February 28, 2019

    On 23rd January the Competition and Markets Authority (CMA) announced a set of guidelines for influencers. The guidance centres around transparency in influencer marketing – an issue that the industry has been plagued by for some time. The CMA guidelines set out what influencers need…

    Influencers, Social & Content

    What the dickery dock is TikTok?

    by Olivia Williams February 25, 2019

    TikTok is a relatively new player on the social media scene, and it’s hugely popular with Generation Z.

    Social & Content

    Best of 2018 – the Social and Content edit

    by Olivia Williams December 20, 2018

    2018 has been a year of sharing, stories and scandals for social media. This year social channels have expanded their offering to feature shopping, TV, video, stories, 3D images, filters, live streams and so many more features, designed to enable users to share their lives…

    Social & Content

    Demonic social media

    by Holly Kay November 2, 2018

    When people use the term “dark social” I tend to think of a demonic content stream scarring the minds of innocent people all over the world! What is dark social? You’ll be pleased to know, this is not the meaning of dark social. What dark…

    Social & Content

    Just Keep Scrolling

    by Holly Kay October 10, 2018

    The alarm goes off at 7:30 am and I obviously instantly reach for my phone to firstly, stop the horrendous noise but secondly flick through my social media apps. Can you believe I haven’t looked at Instagram for 8 hours?! I am itching to see…

    Social & Content

    The Instagram Effect

    by Olivia Williams September 7, 2018

    How a simple image sharing platform has changed entire industries I remember getting Instagram. I remember downloading the app and following a few dozen of my friends. Inexpertly applying filters to overexposed photos on holiday in Portugal. Not writing a caption to accompany said photo…

    Social & Content

    Brands and social media: 3 mistakes to avoid

    by Olivia Williams August 14, 2018

    In recent years brands have been keen to leave their corporate reputation behind and positions themselves as funny, approachable and light-hearted. Today it’s not uncommon to see Burger King mocking McDonald’s, Tesco Mobile taking down the trolls, and Samsung making fun of dick picks. Perhaps…

    Social & Content

    Three of the best social media platforms to find content ideas for your blog

    by Olivia Williams July 19, 2018

    As any content writer will know, coming up with stellar blog ideas week after week as part of your content strategy can be a challenge. It’s hard to find inspiration on a regular basis, especially if you’ve written about similar subjects already in the past….

    Social & Content
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    Latest

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    The Impact of Changing Consumer Behaviour on Insurance Brands
    By Gloria Kebudi
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    The Importance of Brand Activity in a Cost of Living Crisis
    By James Kirwan
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    BIMA Breakfast – Digital Design for People with Physical Disabilities
    By Sean Greally

    Latest

    0
    The Impact of Changing Consumer Behaviour on Insurance Brands
    By Gloria Kebudi
    0
    The Importance of Brand Activity in a Cost of Living Crisis
    By James Kirwan
    0
    BIMA Breakfast – Digital Design for People with Physical Disabilities
    By Sean Greally

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