The Skinny on Voice Search
Voice search originated in 2002, with the initial release of Google Voice search. 10 years later, Google released a new Google Search app for iOS, which featured an enhanced Google Voice Search function, aimed to compete with Apple’s voice assistant Siri. Since Apple’s Siri emerged…
How to spot fake news
This year fake news came of age. And not in a good way. The phenomenon first took centre stage during last year’s U.S. Presidential election, with false stories weaponised by Trump supporters, with the intention of causing maximum damage to Hillary Clinton’s campaign. …
Digital vs Design: Has the evolution of advertising changed the need for images within its messages?
As technology continues to progress and push new boundaries of opportunity and innovation, we as a society tend to alter the way we do things. Even the most mundane exercise like paying for your morning coffee can now be dictated by mobile phones and contactless…
An antidote to adblockers – why social media influencers are the way forward in digital marketing
It’s no secret that social media influencers have the world at their feet when it comes to promoting products and services. It’s one of the most envied jobs out there – from being paid to go on a luxury holiday to being sent free products…
New IAB rules signal lean times for bad ads
The IAB’s New Ad Portfolio guidelines, released at the end of the July, aren’t intended for consumer reading, with their talk of ad sizes, subloads, render-blocking elements and gzip utilities. But buried in the detail are two new recommendations that would surely raise a cheer…
Facebook’s F8 conference: What you need to know
Facebook announced a lot of new products at their annual developers’ conference last night. Here is a quick round up of the key points. The focus of the event was around augmented reality and virtual reality, with Facebook continuing to develop their offerings in these…
Facebook launches Messenger Day, Snapchat Stories clone 3.0
TL;DR – Messenger isn’t the first, we’ve been here before – Emerging markets set to benefit In an all too familiar turn of events, Facebook has announced another clone of the popular Snapchat Stories feature, this time for Messenger. This move comes just weeks after…
Brands react to The Oscars 2017: 6 brilliant pieces of reactive content
Last night’s Oscars ceremony was eventful, to say the least. Moonlight was named Best Picture, after a mix-up with envelopes saw La La Land incorrectly named as the winner. Brandwatch says 60,000 mentions occurred in the minute following the biggest mishap in the 89-year history…
Facebook has no chill, clones Snapchat with WhatsApp Status
TL;DR Sub-zero temperatures reached Last September, WhatsApp tested a host of new features exclusively to Android users running the beta version of the app – with many picking up on the incredible similarity these ‘new’ features had to Snapchat. Users can add stickers and emojis…
Less content, more engagement: what can brands on Facebook expect in 2017?
Social marketing platform Mavrck waded through 25 million user-generated posts from Facebook in 2016, with several key behaviour trends emerging from the study. In short, users in 2016 on the platform posted 30% less content than they did in 2015, with a 26% increase in…