Three Weeks Into A Global Pandemic: Planning for The Future
It’s been three weeks since W.H.O. declared COVID-19 a worldwide pandemic and a lot has changed. We don’t want to repeat the details of everything that has happened, but instead help you plan for the future. Consumer Behaviour Changes by Channel PPC: Search demands (and…
Staying positive through a crisis. Making a difference on Social Media.
The Coronavirus Outbreak Is Happening People are panicking and stockpiling – but in many cases, they are coming together more than ever before and creating positive news stories with acts of care and generosity. This is a dark and uncertain time for companies as well…
What’s the difference between paid and organic social?
In the digital marketing world, people know the difference between Paid Social and Organic Social. But outside of this world, people might not be able to tell what truly sets them apart. So that’s why I’m going to tell you right now. In short, Organic…
Tug wins Digiday’s Best Social Good Campaign with WWF
Tug’s Social & Content team brought home an award last night at the Digiday Marketing and Advertising Awards Europe! We’re proud winners of the Best Social Good Campaign 2019, for our amazing work for WWF’s #StopPlasticPollution campaign which ran February – March 2019. The campaign…
When social media gets political
The battle for no.10 is officially on. It is all kicking off as Boris prepares to take on Jeremy Corbyn for the Prime Minister title race. Corbyn is refusing to state his position on Brexit (we would all rather trim our Nanna’s toenails than discuss…
5 things my design degree didn’t prepare me for
The prospect of the ‘real world’ and getting a ‘real job’ and being told about becoming a ‘real adult’ was something that I was always told about growing up in education, but was never something I thought I would have to actually act upon. Funnily…
Facebook F8 Conference Round-Up
F8 may be done and dusted, but the announcements made during the conference may mean some big changes to marketers moving forward. ‘Today we’re going to build a privacy-focused social platform.’ These were Zuckerberg’s first words to address the conference. Facebook wants everyone to know…
You take your first bite with your eyes: How Instagram has changed the way we eat
This week I attended the Eater Talks session at the Ace Hotel on how Instagram has changed the way we look at dining experiences. Led by the Eater Editor, Adam Coghlan the panel was made up of food writers George Reynolds and Felicity Spector and…
Instagram Sponsored Stories Polls – the votes are in
Ad content is becoming more and more interactive on social media channels. First there were playable ads on Facebook, and now Instagram Stories can feature polls within sponsored posts. This has been introduced with the aim of increasing brand engagement within the huge 500m+ Instagram…
What the new CMA guidelines for influencers mean for brands
On 23rd January the Competition and Markets Authority (CMA) announced a set of guidelines for influencers. The guidance centres around transparency in influencer marketing – an issue that the industry has been plagued by for some time. The CMA guidelines set out what influencers need…