Marketing For Brands On TikTok – Everything You Need To Know
TikTok has become a global phenomenon with a total of 800 million users worldwide. The marketing potential is huge and the reason for this is because TikTok’s short-form video model is loved by young audiences who prefer bite-sized content. In addition to this, what other…
Brands & #BlackLivesMatter – how companies have navigated a shift in culture
Black Lives Matter is an incredibly important conversation playing out in social media at the moment, one that brands feel compelled to enter into. Which brands have done this thoughtfully and which have stumbled? I consider three companies’ responses to #BLM and what we can…
Planning The Path To Recovery For Digital Marketing
COVID-19 has affected every business in ways we could have never imagined, and digital marketing is just one of those areas. However, what happens when society starts to return to normal – or whatever the new normal might be? Brands must be prepared and begin…
Three Weeks Into A Global Pandemic: Planning for The Future
It’s been three weeks since W.H.O. declared COVID-19 a worldwide pandemic and a lot has changed. We don’t want to repeat the details of everything that has happened, but instead help you plan for the future. Consumer Behaviour Changes by Channel PPC: Search demands (and…
Staying positive through a crisis. Making a difference on Social Media.
The Coronavirus Outbreak Is Happening People are panicking and stockpiling – but in many cases, they are coming together more than ever before and creating positive news stories with acts of care and generosity. This is a dark and uncertain time for companies as well…
What’s the difference between paid and organic social?
In the digital marketing world, people know the difference between Paid Social and Organic Social. But outside of this world, people might not be able to tell what truly sets them apart. So that’s why I’m going to tell you right now. In short, Organic…
Tug wins Digiday’s Best Social Good Campaign with WWF
Tug’s Social & Content team brought home an award last night at the Digiday Marketing and Advertising Awards Europe! We’re proud winners of the Best Social Good Campaign 2019, for our amazing work for WWF’s #StopPlasticPollution campaign which ran February – March 2019. The campaign…
When social media gets political
The battle for no.10 is officially on. It is all kicking off as Boris prepares to take on Jeremy Corbyn for the Prime Minister title race. Corbyn is refusing to state his position on Brexit (we would all rather trim our Nanna’s toenails than discuss…
5 things my design degree didn’t prepare me for
The prospect of the ‘real world’ and getting a ‘real job’ and being told about becoming a ‘real adult’ was something that I was always told about growing up in education, but was never something I thought I would have to actually act upon. Funnily…
Facebook F8 Conference Round-Up
F8 may be done and dusted, but the announcements made during the conference may mean some big changes to marketers moving forward. ‘Today we’re going to build a privacy-focused social platform.’ These were Zuckerberg’s first words to address the conference. Facebook wants everyone to know…
