Three of the best social media platforms to find content ideas for your blog
As any content writer will know, coming up with stellar blog ideas week after week as part of your content strategy can be a challenge. It’s hard to find inspiration on a regular basis, especially if you’ve written about similar subjects already in the past….
Cheap influencers, the transformation of automotive and Ninja, the world’s most famous man – TugLife IV, day four
Our very last session of the week focuses on the travel, entertainment and leisure sectors. Our modern lives are becoming less active, causing endless problems for our health and wellbeing, as well as the strain this puts on the economy. We’re consumed by technology and…
7 social media updates you might have missed in 2018 so far
The social media landscape is always on the move, with new features constantly being added and old favourites being replaced, it’s often hard to keep track. We’ve taken a closer look at some of the new updates you might have missed so far in 2018….
Influencers, Digital Outdoor and the Great Internet Escape
Teen influencers such as PewDiePie and Logan Paul have had a torrid past 10 months as their misdeeds have landed them in the grown-up news. But despite bad press for influencer marketing, it’s no contradiction that the practice continues to boom. A recent US study…
Navigating your way to influencer success
If you’ve worked with influencers over any period of time, you’ve probably experienced the good, the bad and the very ugly indeed. This blog post, which I have based on a presentation I gave to the ISBA Communications Procurement Action Group on 16 November 2017,…
Dynamic Travel Re-targeting
Everyone scrolls down their Facebook feed at least once a day and is stalked by something on their wish-list that they are secretly lusting over. For weak-willed shopaholics, the cycle of window shopping, being bombarded by social media reminders, and caving in sounds all too…
Facebook lurks, but Pinterest looks unique – and increasingly powerful
Imitation is the sincerest form of flattery, but for a maturing social network, it also amounts to something like a declaration of war. So when Facebook admits to trialling a new content curation feature called Sets, based around shareable, themed collections, Pinterest presumably gets two…
Branded vs. unbranded content
It’s happened to most content marketers. You create a content piece and attempt to outreach it only to be met with rejection and payment requests for placement. There are usually a number of reasons as to why your content has not managed to succeed with…
The never-ending story of Stories
If you can’t beat them, join them. Or in Facebook’s case – if you can’t buy them, copy them. Three out of four of the biggest social media platforms in the world each have a ‘story’ feature. Snapchat was the first out of the blocks…
What Makes a Standout Programmatic Campaign?
With our session on how to use inspired creative across programmatic campaigns to really engage with audiences fast approaching, what better time to discuss my favourite campaign of all time. The rollout for Narcos Season 3 is the one campaign that really stands out for…