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    Three 2020 Campaigns That Inspire Me

    by Ugne Gumenikovaite February 25, 2021

    With increasing numbers of emerging channels and technologies available for marketers, today’s campaigns are extremely innovative, impactful and creative. Successful ad campaigns have the power to stir up emotions and stay in our memory for a long time, influencing our style, opinion, buying decisions and…

    Advertising, Internet Marketing, Media, Search Trend Thursday, Social & Content

    Sell The Solution, Not The Software: A guide to creating better SaaS creative content

    by Emily Knox February 19, 2021

    This blog post is a condensed version of a webinar – If you prefer to watch the video go here! At Tug, we have worked with SaaS brands for the past 12 years and we know that they are passionate about their products. Sometimes, however,…

    Advertising, Internet Marketing, Social & Content

    Why is everyone talking about Clubhouse?

    by Emily Knox February 10, 2021

    What is Clubhouse like? There’s a new invite-only social app which is causing minor waves among marketers and early adopters around the world if my LinkedIn feed is anything to go by. I have finally scored myself a Clubhouse invite so I can report to…

    Advertising, Everything Else, Influencers, Internet Marketing, Media, Social & Content

    What Is The Best Social Media Advice Someone Ever Gave You?

    by Pawena Kaniah January 18, 2021

    Aren’t we all hounding for that exclusive Social Media growth hack tip? That eternal chase of engagement rates, increase in follower numbers, and viral potential of your content strategy? Regardless of whether we’re simply beginning or we’re a well-seasoned veteran with multiple accounts and an…

    Everything Else, Influencers, Internet Marketing, Social & Content

    How to Use YouTube’s New Audio Ad Formats

    by Hannah Thompson November 26, 2020

    Last week, YouTube announced the launch of new audio advertising formats as part of their slate of audio investments in 2020. Other announcements have included new sales capabilities in AdsManager and better optimisation opportunities in DV360. With more than 50% of logged-in users listening to…

    Advertising, Display Advertising, Media, Pay Per Click, Social & Content, Technology

    Festive Marketing In An ‘Unprecedented’ Era: The 3 Ps of Christmas 2020

    by Emily Knox November 13, 2020

    Christmas is always a key time for marketers, as a key sales period, featuring big budget ads which can set the tone for communications over the coming year. In many ways Christmas 2020 will be even more important for marketers – but also harder to…

    Internet Marketing, Media, Social & Content

    Why Text-Based Instagram Posts Are Trending in 2020

    by Holly Kay November 10, 2020

    As the likes of Tumblr and MySpace are evidence of, when it comes to social media, popularity now doesn’t guarantee security in the future. The arrival of TikTok on the scene has increased the pressure on social media giants to keep their platforms fresh and…

    Internet Marketing, Social & Content

    Branded vs. unbranded content

    by Saima Zulkernain November 2, 2020

    It’s happened to most content marketers. You create a content piece and attempt to outreach it only to be met with rejection and payment requests for placement. There are usually a number of reasons as to why your content has not managed to succeed with…

    Search Engine Optimisation, Social & Content

    6 easy ways to find new blog topics for your clients

    by Olivia Williams October 26, 2020

    Whether you write weekly, monthly or quarterly blogs for your clients, coming up with fresh content ideas for blogs can get tougher as time passes. Finding new things to say on a specific niche topic or specialist subject doesn’t always come naturally to copywriters, who…

    Search Engine Optimisation, Social & Content

    Why Is Facebook Threatening To Pull Out Of Europe?

    by Emily Knox September 24, 2020

    Could browsing Facebook and Instagram be a thing of the past for Europeans? That’s what appears to be on the cards after a recent court filing. Facebook is currently in a legal battle with the Data Protection Commission over a recent order which called into…

    Advertising, Everything Else, Social & Content
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    Latest

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    The Impact of Changing Consumer Behaviour on Insurance Brands
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