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    Is It Important To Have A Social SEO Strategy?

    by Sangita Iyer March 11, 2022

    Search Engine Optimisation (SEO) and social media can appear to be two different branches of digital marketing. But, there are many ways that these can support each other.  The ultimate goal of SEO is to drive traffic to your website, and the aim of social…

    Social & Content, Social Media

    Social Media Accessibility: A Guide to Alt Text on Social Media

    by Sangita Iyer September 15, 2021

    People with limited vision should be able to enjoy quality content with complete ease. Did you know that social media content is not yet accessible to all? But you can make it so. And it is very important to do so. Everyone online should be…

    Social & Content

    The Rise of TikTok During Covid-19

    by Nadine Head July 27, 2021

    Whether you’re a dedicated TikTok viewer or a creator in the making, it’s clear to see that this platform has seen a huge rise in usage since the outbreak of Covid-19. With trends, dance routines and popular TikTok songs becoming the norm, this platform has…

    Advertising, Social & Content

    EXCLUSIVE – Experts question YouTube Shorts

    by Emily Knox July 21, 2021

    Local experts question how successful YouTube Shorts, the platform’s TikTok rival, will be among users and brands, but say it could benefit from the platform’s reach and the strong appetite for short form vertical content. YouTube Shorts launched in Australia last week as part of a…

    In The News, Social & Content

    4 Social Commerce Innovations in 2021

    by Kathryn Green July 14, 2021

    Over the past year, online shopping has become more popular than ever before with the influence of the pandemic leaving an everlasting effect on how we choose to shop. With this in mind, social platforms have had to adjust their technology to meet the high…

    Advertising, Media, Social & Content

    The cookie is crumbling – your creative better take the biscuit

    by Emily Knox June 2, 2021

    After a quarter of a century of digital marketing which has relied on cookies and third party data, advertisers are now faced with the dawn of a new age – a cookie-less world. Many browsers have already disabled third-party cookies and Chrome, with its 63%…

    Advertising, Social & Content

    REACHING NEW AUDIENCES THROUGH EMERGING PLATFORMS

    by Jodie King May 18, 2021

    Social media is a hugely valuable marketing tool for businesses to reach and convert consumers. With over a billion monthly users, Instagram is now one of the largest social networks in the world, with numbers beginning to rival its big sister, Facebook. With brands evolving to…

    Everything Else, Social & Content

    Five Tips for Creating Instagram Reels that Drive Views and Engagement

    by Holly Kay May 6, 2021

    It’s been eight months since Instagram launched its very own TikTok competitor feature Reels, which is now available in 50 countries around the world. Reels allows users to record and edit short-form video content to be shared in a separate Reels newsfeed. You can find…

    Social & Content

    How TikTok Could Help To Save The Planet

    by Holly Kay March 17, 2021

    Climate-related content is taking TikTok by storm  When you think of TikTok, you might think of skateboarders drinking Ocean Spray, a twerking dog, or a cat singing 50 Cent Candy Shop. Whilst it’s true that TikTok is light-hearted, fun, and top banter, there are also…

    Advertising, Social & Content

    B2B Marketing – How To Appeal To Millennial Decision-Makers

    by Olivia Williams March 4, 2021

    When picturing the person who has the final say on purchasing new software for a business, the image of an old guy in a suit might spring to mind. But a 2016 study found that 73% of B2B sales transactions involved millennial decision-makers and another…

    Advertising, Internet Marketing, Media, Search Engine Optimisation, Social & Content
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