How to spot fake news
This year fake news came of age. And not in a good way. The phenomenon first took centre stage during last year’s U.S. Presidential election, with false stories weaponised by Trump supporters, with the intention of causing maximum damage to Hillary Clinton’s campaign. …
An antidote to adblockers – why social media influencers are the way forward in digital marketing
It’s no secret that social media influencers have the world at their feet when it comes to promoting products and services. It’s one of the most envied jobs out there – from being paid to go on a luxury holiday to being sent free products…
New IAB rules signal lean times for bad ads
The IAB’s New Ad Portfolio guidelines, released at the end of the July, aren’t intended for consumer reading, with their talk of ad sizes, subloads, render-blocking elements and gzip utilities. But buried in the detail are two new recommendations that would surely raise a cheer…
Facebook’s F8 conference: What you need to know
Facebook announced a lot of new products at their annual developers’ conference last night. Here is a quick round up of the key points. The focus of the event was around augmented reality and virtual reality, with Facebook continuing to develop their offerings in these…
Facebook launches Messenger Day, Snapchat Stories clone 3.0
TL;DR – Messenger isn’t the first, we’ve been here before – Emerging markets set to benefit In an all too familiar turn of events, Facebook has announced another clone of the popular Snapchat Stories feature, this time for Messenger. This move comes just weeks after…
Brands react to The Oscars 2017: 6 brilliant pieces of reactive content
Last night’s Oscars ceremony was eventful, to say the least. Moonlight was named Best Picture, after a mix-up with envelopes saw La La Land incorrectly named as the winner. Brandwatch say 60,000 mentions occurred in the minute following the biggest mishap in the 89-year history…
Facebook has no chill, clones Snapchat with WhatsApp Status
TL;DR Sub-zero temperatures reached Last September, WhatsApp tested a host of new features exclusively to Android users running the beta version of the app – with many picking up on the incredible similarity these ‘new’ features had to Snapchat. Users can add stickers and emojis…
Less content, more engagement: what can brands on Facebook expect in 2017?
Social marketing platform Mavrck waded through 25 million user-generated posts from Facebook in 2016, with several key behaviour trends emerging from the study. In short, users in 2016 on the platform posted 30% less content than they did in 2015, with a 26% increase in…
Facebook to introduce video autoplay with sound
The silent, subtitled movie trend which has pervaded Facebook over the last couple of years may be coming to an end as the social network announced today their plans to introduce audio to autoplay video before the end of the year. Facebook has justified their…
Pinterest Takes on Google with Lens, Bringing Visual Search to The Masses
On Tuesday (February 7th), Pinterest introduced the world to the Lens, labelled as “search outside the box”. Simply, Lens lets users explore, search and discover real-life objects through the power of machine vision. So whether you’re after a tasty new recipe to use up your…