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    • Blog

    What Is The Best Social Media Advice Someone Ever Gave You?

    by Pawena Kaniah January 18, 2021

    Aren’t we all hounding for that exclusive Social Media growth hack tip? That eternal chase of engagement rates, increase in follower numbers, and viral potential of your content strategy? Regardless of whether we’re simply beginning or we’re a well-seasoned veteran with multiple accounts and an…

    Everything Else, Influencers, Internet Marketing, Social & Content

    How to Use YouTube’s New Audio Ad Formats

    by Hannah Thompson November 26, 2020

    Last week, YouTube announced the launch of new audio advertising formats as part of their slate of audio investments in 2020. Other announcements have included new sales capabilities in AdsManager and better optimisation opportunities in DV360. With more than 50% of logged-in users listening to…

    Advertising, Display Advertising, Media, Pay Per Click, Social & Content, Technology

    Festive Marketing In An ‘Unprecedented’ Era: The 3 Ps of Christmas 2020

    by Emily Knox November 13, 2020

    Christmas is always a key time for marketers, as a key sales period, featuring big budget ads which can set the tone for communications over the coming year. In many ways Christmas 2020 will be even more important for marketers – but also harder to…

    Internet Marketing, Media, Social & Content

    Why Text-Based Instagram Posts Are Trending in 2020

    by Holly Kay November 10, 2020

    As the likes of Tumblr and MySpace are evidence of, when it comes to social media, popularity now doesn’t guarantee security in the future. The arrival of TikTok on the scene has increased the pressure on social media giants to keep their platforms fresh and…

    Internet Marketing, Social & Content

    Branded vs. unbranded content

    by Saima Zulkernain November 2, 2020

    It’s happened to most content marketers. You create a content piece and attempt to outreach it only to be met with rejection and payment requests for placement. There are usually a number of reasons as to why your content has not managed to succeed with…

    Search Engine Optimisation, Social & Content 0

    6 easy ways to find new blog topics for your clients

    by Olivia Williams October 26, 2020

    Whether you write weekly, monthly or quarterly blogs for your clients, coming up with fresh content ideas for blogs can get tougher as time passes. Finding new things to say on a specific niche topic or specialist subject doesn’t always come naturally to copywriters, who…

    Search Engine Optimisation, Social & Content

    Why Is Facebook Threatening To Pull Out Of Europe?

    by Emily Knox September 24, 2020

    Could browsing Facebook and Instagram be a thing of the past for Europeans? That’s what appears to be on the cards after a recent court filing. Facebook is currently in a legal battle with the Data Protection Commission over a recent order which called into…

    Advertising, Everything Else, Social & Content

    Marketing For Brands On TikTok – Everything You Need To Know

    by Holly Kay July 15, 2020

    TikTok has become a global phenomenon with a total of 800 million users worldwide. The marketing potential is huge and the reason for this is because TikTok’s short-form video model is loved by young audiences who prefer bite-sized content. In addition to this, what other…

    Advertising, Internet Marketing, Social & Content, Technology

    Brands & #BlackLivesMatter – how companies have navigated a shift in culture

    by Emily Knox June 24, 2020

    Black Lives Matter is an incredibly important conversation playing out in social media at the moment, one that brands feel compelled to enter into. Which brands have done this thoughtfully and which have stumbled? I consider three companies’ responses to #BLM and what we can…

    Everything Else, Internet Marketing, Social & Content

    Planning The Path To Recovery For Digital Marketing

    by Kathryn Green June 1, 2020

    COVID-19 has affected every business in ways we could have never imagined, and digital marketing is just one of those areas. However, what happens when society starts to return to normal – or whatever the new normal might be? Brands must be prepared and begin…

    Advertising, Media, Social & Content
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    Latest

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    What Is The Best Social Media Advice Someone Ever Gave You?
    By Pawena Kaniah
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    Lockdown on the high street: The effects of Covid-19 on small businesses
    By Faye Daffarn
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    The future of OOH post-pandemic – bleak or potentially brilliant?
    By Caitlin Wilson

    Latest

    0
    What Is The Best Social Media Advice Someone Ever Gave You?
    By Pawena Kaniah
    0
    Lockdown on the high street: The effects of Covid-19 on small businesses
    By Faye Daffarn
    0
    The future of OOH post-pandemic – bleak or potentially brilliant?
    By Caitlin Wilson

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