The cookie is crumbling – your creative better take the biscuit
After a quarter of a century of digital marketing which has relied on cookies and third party data, advertisers are now faced with the dawn of a new age – a cookie-less world. Many browsers have already disabled third-party cookies and Chrome, with its 63%…
REACHING NEW AUDIENCES THROUGH EMERGING PLATFORMS
Social media is a hugely valuable marketing tool for businesses to reach and convert consumers. With over a billion monthly users, Instagram is now one of the largest social networks in the world, with numbers beginning to rival its big sister, Facebook. With brands evolving to…
Five Tips for Creating Instagram Reels that Drive Views and Engagement
It’s been eight months since Instagram launched its very own TikTok competitor feature Reels, which is now available in 50 countries around the world. Reels allows users to record and edit short-form video content to be shared in a separate Reels newsfeed. You can find…
How TikTok Could Help To Save The Planet
Climate-related content is taking TikTok by storm When you think of TikTok, you might think of skateboarders drinking Ocean Spray, a twerking dog, or a cat singing 50 Cent Candy Shop. Whilst it’s true that TikTok is light-hearted, fun, and top banter, there are also…
B2B Marketing – How To Appeal To Millennial Decision-Makers
When picturing the person who has the final say on purchasing new software for a business, the image of an old guy in a suit might spring to mind. But a 2016 study found that 73% of B2B sales transactions involved millennial decision-makers and another…
Three 2020 Campaigns That Inspire Me
With increasing numbers of emerging channels and technologies available for marketers, today’s campaigns are extremely innovative, impactful and creative. Successful ad campaigns have the power to stir up emotions and stay in our memory for a long time, influencing our style, opinion, buying decisions and…
Sell The Solution, Not The Software: A guide to creating better SaaS creative content
This blog post is a condensed version of a webinar – If you prefer to watch the video go here! At Tug, we have worked with SaaS brands for the past 12 years and we know that they are passionate about their products. Sometimes, however,…
Why is everyone talking about Clubhouse?
What is Clubhouse like? There’s a new invite-only social app which is causing minor waves among marketers and early adopters around the world if my LinkedIn feed is anything to go by. I have finally scored myself a Clubhouse invite so I can report to…
What Is The Best Social Media Advice Someone Ever Gave You?
Aren’t we all hounding for that exclusive Social Media growth hack tip? That eternal chase of engagement rates, increase in follower numbers, and viral potential of your content strategy? Regardless of whether we’re simply beginning or we’re a well-seasoned veteran with multiple accounts and an…
How to Use YouTube’s New Audio Ad Formats
Last week, YouTube announced the launch of new audio advertising formats as part of their slate of audio investments in 2020. Other announcements have included new sales capabilities in AdsManager and better optimisation opportunities in DV360. With more than 50% of logged-in users listening to…