Best of 2018 – the Social and Content edit
2018 has been a year of sharing, stories and scandals for social media. This year social channels have expanded their offering to feature shopping, TV, video, stories, 3D images, filters, live streams and so many more features, designed to enable users to share their lives…
Demonic social media
When people use the term “dark social” I tend to think of a demonic content stream scarring the minds of innocent people all over the world! What is dark social? You’ll be pleased to know, this is not the meaning of dark social. What dark…
Just Keep Scrolling
The alarm goes off at 7:30 am and I obviously instantly reach for my phone to firstly, stop the horrendous noise but secondly flick through my social media apps. Can you believe I haven’t looked at Instagram for 8 hours?! I am itching to see…
The Instagram Effect
How a simple image sharing platform has changed entire industries I remember getting Instagram. I remember downloading the app and following a few dozen of my friends. Inexpertly applying filters to overexposed photos on holiday in Portugal. Not writing a caption to accompany said photo…
Brands and social media: 3 mistakes to avoid
In recent years brands have been keen to leave their corporate reputation behind and positions themselves as funny, approachable and light-hearted. Today it’s not uncommon to see Burger King mocking McDonald’s, Tesco Mobile taking down the trolls, and Samsung making fun of dick picks. Perhaps…
Three of the best social media platforms to find content ideas for your blog
As any content writer will know, coming up with stellar blog ideas week after week as part of your content strategy can be a challenge. It’s hard to find inspiration on a regular basis, especially if you’ve written about similar subjects already in the past….
Cheap influencers, the transformation of automotive and Ninja, the world’s most famous man – TugLife IV, day four
Our very last session of the week focuses on the travel, entertainment and leisure sectors. Our modern lives are becoming less active, causing endless problems for our health and wellbeing, as well as the strain this puts on the economy. We’re consumed by technology and…
7 social media updates you might have missed in 2018 so far
The social media landscape is always on the move, with new features constantly being added and old favourites being replaced, it’s often hard to keep track. We’ve taken a closer look at some of the new updates you might have missed so far in 2018….
Influencers, Digital Outdoor and the Great Internet Escape
Teen influencers such as PewDiePie and Logan Paul have had a torrid past 10 months as their misdeeds have landed them in the grown-up news. But despite bad press for influencer marketing, it’s no contradiction that the practice continues to boom. A recent US study…
Navigating your way to influencer success
If you’ve worked with influencers over any period of time, you’ve probably experienced the good, the bad and the very ugly indeed. This blog post, which I have based on a presentation I gave to the ISBA Communications Procurement Action Group on 16 November 2017,…