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    How TikTok Could Help To Save The Planet

    by Holly Kay March 17, 2021

    Climate-related content is taking TikTok by storm  When you think of TikTok, you might think of skateboarders drinking Ocean Spray, a twerking dog, or a cat singing 50 Cent Candy Shop. Whilst it’s true that TikTok is light-hearted, fun, and top banter, there are also…

    Advertising, Social & Content

    B2B Marketing – How To Appeal To Millennial Decision-Makers

    by Olivia Williams March 4, 2021

    When picturing the person who has the final say on purchasing new software for a business, the image of an old guy in a suit might spring to mind. But a 2016 study found that 73% of B2B sales transactions involved millennial decision-makers and another…

    Advertising, Internet Marketing, Media, Search Engine Optimisation, Social & Content

    Three 2020 Campaigns That Inspire Me

    by Ugne Gumenikovaite February 25, 2021

    With increasing numbers of emerging channels and technologies available for marketers, today’s campaigns are extremely innovative, impactful and creative. Successful ad campaigns have the power to stir up emotions and stay in our memory for a long time, influencing our style, opinion, buying decisions and…

    Advertising, Internet Marketing, Media, Search Trend Thursday, Social & Content

    Sell The Solution, Not The Software: A guide to creating better SaaS creative content

    by Emily Knox February 19, 2021

    This blog post is a condensed version of a webinar – If you prefer to watch the video go here! At Tug, we have worked with SaaS brands for the past 12 years and we know that they are passionate about their products. Sometimes, however,…

    Advertising, Internet Marketing, Social & Content

    Why is everyone talking about Clubhouse?

    by Emily Knox February 10, 2021

    What is Clubhouse like? There’s a new invite-only social app which is causing minor waves among marketers and early adopters around the world if my LinkedIn feed is anything to go by. I have finally scored myself a Clubhouse invite so I can report to…

    Advertising, Everything Else, Influencers, Internet Marketing, Media, Social & Content

    What Is The Best Social Media Advice Someone Ever Gave You?

    by Pawena Kaniah January 18, 2021

    Aren’t we all hounding for that exclusive Social Media growth hack tip? That eternal chase of engagement rates, increase in follower numbers, and viral potential of your content strategy? Regardless of whether we’re simply beginning or we’re a well-seasoned veteran with multiple accounts and an…

    Everything Else, Influencers, Internet Marketing, Social & Content

    How to Use YouTube’s New Audio Ad Formats

    by Hannah Thompson November 26, 2020

    Last week, YouTube announced the launch of new audio advertising formats as part of their slate of audio investments in 2020. Other announcements have included new sales capabilities in AdsManager and better optimisation opportunities in DV360. With more than 50% of logged-in users listening to…

    Advertising, Display Advertising, Media, Pay Per Click, Social & Content, Technology

    Festive Marketing In An ‘Unprecedented’ Era: The 3 Ps of Christmas 2020

    by Emily Knox November 13, 2020

    Christmas is always a key time for marketers, as a key sales period, featuring big budget ads which can set the tone for communications over the coming year. In many ways Christmas 2020 will be even more important for marketers – but also harder to…

    Internet Marketing, Media, Social & Content

    Why Text-Based Instagram Posts Are Trending in 2020

    by Holly Kay November 10, 2020

    As the likes of Tumblr and MySpace are evidence of, when it comes to social media, popularity now doesn’t guarantee security in the future. The arrival of TikTok on the scene has increased the pressure on social media giants to keep their platforms fresh and…

    Internet Marketing, Social & Content

    Branded vs. unbranded content

    by Saima Zulkernain November 2, 2020

    It’s happened to most content marketers. You create a content piece and attempt to outreach it only to be met with rejection and payment requests for placement. There are usually a number of reasons as to why your content has not managed to succeed with…

    Search Engine Optimisation, Social & Content
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