Interactive Mobile Advertising
In the past few months Google has been doing more research than ever into mobile advertising. Just months after they released the Mobile App Marketing Insights Guide, Google has launched two new types of mobile app advertisements. This could be because the insight guide revealed…
How Virtual Reality will change the way we do content
Virtual Reality is big right now. Oculus Rift, the headmount that allows you to interact with a computer-simulated reality will become accessible to the public in early 2016 priced at £350 initially. Making the product become more available to the public, will likely change the…
It’s My Data And I’ll Target If I Want To – Or Is Someone Else’s Better?
Earlier today myself and Tug’s Head of Biddable Media Ollie, gave a keynote presentation at the IAB on realising the potential of data enhanced targeting and it got me thinking – is third party data really relevant in the current state of the industry? Especially…
Introduction to Ad Fraud
Ad Fraud is one of the most prevalent problems within programmatic advertising at the moment; and with the use of programmatic only becoming more widespread, it’s becoming more and more of a problem. The Association of National Advertisers in the US predicted that $6.3billion of…
Tis the season….
……for making sure your YOY analytics are working Why now? January is soon to be upon us and 2015 data will start to pour in You may now have almost a whole year to look back on This might show you your seasonal patterns This…
Review Extensions: Top of Mind Awareness in the Generic Ad Space
I often wonder how as humans, more of us don’t spontaneously combust as a result of total sensory overload. When we aren’t subconsciously consuming advertising messages through our surroundings such as our morning breakfast cereal box or our ad-plastered subway commute, we [voluntarily] plug into…
Staying creative in a data driven world
Traditionally in the bygone era of Madison Avenue style advertising, the “big idea” has always sat the heart of campaigns, with the emphasis being on the mass audiences without any real way of achieving granular targeting.
Google End Image Extensions For Search Ads
It has been revealed that Image Extensions for Google PPC Ads, which were released as a Beta in June 2013, will be bought to an end on August 1st. These extensions provided three images above a PPC ad when in the top position, and provided…
Dot UK Domains. What does it mean for existing UK sites?
So the .co.uk domain has been the top domain for UK business for a while. However as of the June 2014 the new .uk domain suffix is now available to all UK businesses. Many other countries have had a similar more simplified domain suffix for…
Game of Drones: Battle of the Internet Giants
It appears lately that two Internet Giants have found a new toy to play with, ‘solar powered drones’. These latest high tech toys are all making headlines with Google and Facebook both battling out in competition to become the first to beam down Internet to…
