Brands are logging into Tumblr…
…but technically this is not news: the social blogging site Tumblr has been an open platform for online advertisers since May 2012, the first campaign it ran was for Adidas. However, it is only since Tumblr was bought by Yahoo in June 2013 that we have…
Omnicom and Publicis merger – The Big Data battle royal
With the news over the weekend that WPP’s position as the largest advertising and marketing company in the world has been overtaken by the merger of Omnicom and Publicis, are we now looking once again at the contest for domination of the Big Data world?…
The Movie Industry’s Love / Hate Relationship With Social Media
As another studio reels in the wake of a disappointing box office opening from a summer “Blockbuster”, ( the Lone Ranger brought in only 29.4 Million against a production budget of roughly 225 million), the industry continues to struggle with its love / hate…
The Internship – Anticipated movie about Google
If you haven’t already seen the trailer featuring Vince Vaughn and Owen Wilson’s latest digital age comedy about Google showing on 3rd July, watch it below or visit http://www.theinternshipmovie.com/
Toronto Coding School Shuts Down
Essential to any growing technology market are web programmers who are able to build websites from the ground up. To date, Canada has been accommodating for this skill in the form of Bitmaker Labs, a Toronto based coding school. However, Bitmaker Labs have taken the…
Canadian Dairy Farmers Unite in Marketing Campaign
The BC Dairy Association, Alberta Milk, SaskMilk, Dairy Farmers of Manitoba and Dairy Farmers of Canada have joined forces to form the “Strategic Milk Alliance”. This week they released a new campaign called “Milk Every Moment”. The campaign is being run in order to capture…
Canadian Online Ad Spend to Overtake TV in 2014
Great news for online agencies in Canada as online ad spend is set to overtake TV ad spend in 2014. According to the latest ad spend forecast from ZenithOptimedia, Online ad spend is set to achieve $3.9 billion in 2014 compared to TV, which is set…
PRISM revelations create online trust gap
Apple, Facebook, Microsoft, AOL and Google have issued formal denials that they knowingly participated in Prism, a top-secret data collection system run by the US government that gathers emails, documents and other material for the purposes of spying on individuals. The US government has confirmed the…
Bear Gets Hit by a Car!
Nothing to do with digital marketing whatsoever – well, not strictly speaking. This is part of an exercise to determine what kind of online content gets shared the most by internet users and makes them engage in conversations. For this exercise, I have chosen a…
When PPC Goes Viral
A couple of weeks ago, I had to run a new Pay-per-Click campaign for one of our biggest clients, Madame Tussauds. The task consisted in bidding on keywords relating to a museum in Amsterdam, the Rijksmuseum, in order to attract traffic to the Madame Tussauds…