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    Interactive Mobile Advertising

    by Kathryn Green February 17, 2016

    In the past few months Google has been doing more research than ever into mobile advertising. Just months after they released the Mobile App Marketing Insights Guide, Google has launched two new types of mobile app advertisements. This could be because the insight guide revealed…

    Display Advertising, Internet Marketing, Mobile, Pay Per Click, Technology

    How Virtual Reality will change the way we do content

    by Jenny Illmann July 9, 2015

    Virtual Reality is big right now. Oculus Rift, the headmount that allows you to interact with a computer-simulated reality will become accessible to the public in early 2016 priced at £350 initially. Making the product become more available to the public, will likely change the…

    Internet Marketing, Search Engine Optimisation, Technology

    It’s My Data And I’ll Target If I Want To – Or Is Someone Else’s Better?

    by Ash Grant March 18, 2015

    Earlier today myself and Tug’s Head of Biddable Media Ollie, gave a keynote presentation at the IAB on realising the potential of data enhanced targeting and it got me thinking – is third party data really relevant in the current state of the industry? Especially…

    Display Advertising, Internet Marketing, Technology

    Introduction to Ad Fraud

    by Hannah Thompson January 13, 2015

    Ad Fraud is one of the most prevalent problems within programmatic advertising at the moment; and with the use of programmatic only becoming more widespread, it’s becoming more and more of a problem. The Association of National Advertisers in the US predicted that $6.3billion of…

    Display Advertising, Internet Marketing

    Tis the season….

    by Eoin December 3, 2014

    ……for making sure your YOY analytics are working Why now? January is soon to be upon us and 2015 data will start to pour in You may now have almost a whole year to look back on This might show you your seasonal patterns This…

    Internet Marketing, Search Engine Optimisation

    Review Extensions: Top of Mind Awareness in the Generic Ad Space

    by Hayley Shannon August 15, 2014

    I often wonder how as humans, more of us don’t spontaneously combust as a result of total sensory overload. When we aren’t subconsciously consuming advertising messages through our surroundings such as our morning breakfast cereal box or our ad-plastered subway commute, we [voluntarily] plug into…

    Internet Marketing, Pay Per Click

    Staying creative in a data driven world

    by Ash Grant August 14, 2014

    Traditionally in the bygone era of Madison Avenue style advertising, the “big idea” has always sat the heart of campaigns, with the emphasis being on the mass audiences without any real way of achieving granular targeting.

    Display Advertising, Internet Marketing, Technology

    Google End Image Extensions For Search Ads

    by Matt July 25, 2014

    It has been revealed that Image Extensions for Google PPC Ads, which were released as a Beta in June 2013, will be bought to an end on August 1st. These extensions provided three images above a PPC ad when in the top position, and provided…

    Internet Marketing, Mobile, Pay Per Click, Tug

    Dot UK Domains. What does it mean for existing UK sites?

    by Eoin June 23, 2014

    So the .co.uk domain has been the top domain for UK business for a while. However as of the June 2014 the new .uk domain suffix is now available to all UK businesses. Many other countries have had a similar more simplified domain suffix for…

    Internet Marketing, Search Engine Optimisation

    Game of Drones: Battle of the Internet Giants

    by JonJon Yeung April 29, 2014

    It appears lately that two Internet Giants have found a new toy to play with, ‘solar powered drones’. These latest high tech toys are all making headlines with Google and Facebook both battling out in competition to become the first to beam down Internet to…

    Internet Marketing, Technology
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    Latest

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