Staying creative in a data driven world
Traditionally in the bygone era of Madison Avenue style advertising, the “big idea” has always sat the heart of campaigns, with the emphasis being on the mass audiences without any real way of achieving granular targeting.
Google End Image Extensions For Search Ads
It has been revealed that Image Extensions for Google PPC Ads, which were released as a Beta in June 2013, will be bought to an end on August 1st. These extensions provided three images above a PPC ad when in the top position, and provided…
Dot UK Domains. What does it mean for existing UK sites?
So the .co.uk domain has been the top domain for UK business for a while. However as of the June 2014 the new .uk domain suffix is now available to all UK businesses. Many other countries have had a similar more simplified domain suffix for…
Game of Drones: Battle of the Internet Giants
It appears lately that two Internet Giants have found a new toy to play with, ‘solar powered drones’. These latest high tech toys are all making headlines with Google and Facebook both battling out in competition to become the first to beam down Internet to…
The world wide web turns 25
The World Wide Web turned 25 years old this weekend and in the years since it was invented by Tim Berner’s-Lee, it has fundamentally changed humanity and our relationship with technology. The Guardian’s Technology section detailed a list of 25 things that you might not know…
The Future of Yahoo Advertising
Marissa Mayer, CEO of Yahoo announced the new advertising model the company will be employing at CES 2014, showing an integrated suite that runs across all of Yahoo’s platforms. “The new Yahoo Advertising includes a comprehensive suite of web, mobile, and video ad products across…
Sainsbury’s Christmas in a Day
Sainsbury’s pulls out the stops in the Christmas TV ad stakes this year, buying an entire ad break in the middle of Coronation Street to broadcast this three-minute trail for a documentary called “Christmas In A Day”. The 50-minute film was created by agency Abbott Mead…
9 Essential Christmas PPC Tips
So as you all know, Christmas is getting closer and closer, and this means if you are a PPC account manager, you should be thinking about getting ready for the essential shopping season. This year there are a number of new features from Google AdWords…
Google Media Tools Now Live
Google have introduced and aggregated their vast array of digital tools into one central site which can be found here. At first glance, its design and purpose looks to be catered specifically towards journalists, yet most of the tools can be used by any media…
UK Digital Ad Spend 2013
The IAB have released figures that detail the digital advertising spend study for the first half of 2013. The IAB study carried out in association with PwC, which covers online and mobile, is one of the industry’s key pieces of research. The good news is that…