Brands & #BlackLivesMatter – how companies have navigated a shift in culture
Black Lives Matter is an incredibly important conversation playing out in social media at the moment, one that brands feel compelled to enter into. Which brands have done this thoughtfully and which have stumbled? I consider three companies’ responses to #BLM and what we can…
Increase Ecommerce Spend as Social Distancing Continues
Although we’re in a time of uncertainty there is one thing that is certain, consumers’ increase in demand for eCommerce. The driving force behind the increase in demand is Government advice to urge whole populations to “stay at home”, social distance and avoid the outside…
Australia vs Google and Facebook – COVID-19 Edition
During this unprecedented global crisis, Australia has become an unlikely beacon of hope. After a devastating summer of bush fires, where the government response was too slow and ineffective, COVID-19 presented a new problem and this government was not going to be caught out again….
The rise of eco-anxiety and how brands are tackling environmental issues
Feeling helpless when it comes to tackling climate change and its devastating impact on our planet? If so, you are not alone. This #MentalHealthAwarenessWeek we’re discussing a topic which is currently incredibly high on the public’s agenda – climate change. You only need to turn…
How To Avoid Greenwashing
Although the eco-warriors and staunch vegans among us have been beating the drum for decades, it seems that what we really needed to make us sit up and take sustainability seriously was David Attenborough. Since Blue Planet II aired last year and highlighted the extent…
7 social media updates you might have missed in 2018 so far
The social media landscape is always on the move, with new features constantly being added and old favourites being replaced, it’s often hard to keep track. We’ve taken a closer look at some of the new updates you might have missed so far in 2018….
Sales, forward or backward?
Picture this. Back in ‘the good old days’, a salesman would knock door to door displaying the wares of which he sought to sell, chatting with his prospective clients and using every tactic he knew. As a result, he may have hit one in every…
Bing Intent Ads
Whenever you’re performing an online search, Bing is often overlooked next to its juggernaut rival, Google. We all know the latter is the world’s number one search engine, but Bing Ads with 918 million monthly searches, a market share of 25.1%, and ads appearing on…
For the AdWords geeks
You may not have heard it through all the fake news, but rejoice, for this week the new AdWords interface is now available to all advertisers! They say a good worker never blames his tools. Although undeniably, with better tools you can do a better…
The Skinny on Voice Search
Voice search originated in 2002, with the initial release of Google Voice search. 10 years later, Google released a new Google Search app for iOS, which featured an enhanced Google Voice Search function, aimed to compete with Apple’s voice assistant Siri. Since Apple’s Siri emerged…
