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    connected TV

    The revolution is being televised – The rise in CTV as a marketing channel

    by Nadem Ezzat October 7, 2021

    There’s a misconception that TV is dying. This misconception is fueled by the fact that cable has been hemorrhaging subscribers, broadcast program viewership numbers are down across the board, and these trends have been persisting year over year. Although cable is on the decline, this…

    Internet Marketing

    The Top 10 SaaS trends of 2021 and into the future

    by Dave Porter April 30, 2021

    The growth of the software-as-a-service (SaaS) industry has been unrivaled in recent years, as developers continue to innovate and offer more varied and tailored solutions to business problems. There’s a SaaS product for almost every industry and role, and SaaS is big business. These recent…

    Internet Marketing, Technology

    3 Things You Can Do Now To Prepare For A Future Without 3rd Party Cookies

    by Hannah Thompson March 9, 2021

    The most talked about thing in the industry press right now is the depreciation of 3rd party cookies. Here at Tug, we’ve been preparing for this since the announcement last year and you can read our handy guide to the changes here. The most challenging…

    Advertising, Display Advertising, Internet Marketing, Media, Pay Per Click

    B2B Marketing – How To Appeal To Millennial Decision-Makers

    by Olivia Williams March 4, 2021

    When picturing the person who has the final say on purchasing new software for a business, the image of an old guy in a suit might spring to mind. But a 2016 study found that 73% of B2B sales transactions involved millennial decision-makers and another…

    Advertising, Internet Marketing, Media, Search Engine Optimisation, Social & Content

    Three 2020 Campaigns That Inspire Me

    by Ugne Gumenikovaite February 25, 2021

    With increasing numbers of emerging channels and technologies available for marketers, today’s campaigns are extremely innovative, impactful and creative. Successful ad campaigns have the power to stir up emotions and stay in our memory for a long time, influencing our style, opinion, buying decisions and…

    Advertising, Internet Marketing, Media, Search Trend Thursday, Social & Content

    Sell The Solution, Not The Software: A guide to creating better SaaS creative content

    by Emily Knox February 19, 2021

    This blog post is a condensed version of a webinar – If you prefer to watch the video go here! At Tug, we have worked with SaaS brands for the past 12 years and we know that they are passionate about their products. Sometimes, however,…

    Advertising, Internet Marketing, Social & Content

    Why is everyone talking about Clubhouse?

    by Emily Knox February 10, 2021

    What is Clubhouse like? There’s a new invite-only social app which is causing minor waves among marketers and early adopters around the world if my LinkedIn feed is anything to go by. I have finally scored myself a Clubhouse invite so I can report to…

    Advertising, Everything Else, Influencers, Internet Marketing, Media, Social & Content

    The Tug Take – Preparing For IOS14

    by Asher Gordon February 5, 2021

    IOS14 and Facebook Apple’s development and release of iOS14 introduced a new feature designed to give more control to users around data collection by third-parties. While the controls were previously available, they required manually checking for them. The update means that users will be proactively…

    Internet Marketing, Pay Per Click, Search Engine Optimisation, Technology, Tug, Whitepaper

    PPC & SEO – A match made in digital marketing heaven

    by Nadine Head February 5, 2021

    When considering your brand’s marketing strategy, which do you choose: Pay-Per-Click (PPC) or Search Engine Optimisation (SEO)? We recommend using both and making sure they are working together in harmony to market your brand in the strongest way possible. Whether you’re managing your marketing strategy…

    Everything Else, Internet Marketing, Pay Per Click, Search Engine Optimisation

    What Is The Best Social Media Advice Someone Ever Gave You?

    by Pawena Kaniah January 18, 2021

    Aren’t we all hounding for that exclusive Social Media growth hack tip? That eternal chase of engagement rates, increase in follower numbers, and viral potential of your content strategy? Regardless of whether we’re simply beginning or we’re a well-seasoned veteran with multiple accounts and an…

    Everything Else, Influencers, Internet Marketing, Social & Content
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    Latest

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    AR and VR Marketing: A New Opportunity For Charities 
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