Tug Agency Tug Agency Tug Agency
  • Toggle menu
    Tug Agency Tug Agency Tug Agency
    • Services
      • Media
        • Pay-Per-Click (PPC)
        • Display
        • Paid Social
        • Affiliate Marketing
        • Influencer Marketing
        • Offline
      • Technology
        • SEO
        • Data & Analytics
        • Data Integration
        • Attribution
        • Visualisation
      • Creative
        • Content Marketing
        • Creative Campaigns
        • Digital PR
        • Conversion Rate Optimisation
        • Social Media Management
        • Dynamic Creative
    • Practices
      • Retail Assistant
      • SaaS Performance
      • International Expansion
      • In-House Partnership
    • Performance
      • WWF
      • milk&more
      • GoToMeeting
      • OCAD
      • Intuit
      • Long & McQuade
      • DHL
      • BizCover
      • NobleOak
      • CHAMÄLEON
      • Bexio
      • LastPass
    • Agency
      • Management
      • Life at Tug
      • Careers
      • In the news
      • Cookie-Less
      • Payment Solutions
      • Sustainable Shopping
      • Diversity
      • Charity
      • Environment
      • Events
    • Contact
      • London
      • New York
      • Singapore
      • Sydney
      • Toronto
      • Berlin
    • Blog

    How Brands Should Navigate Google’s Latest Indexing Change

    by Alex Whalley September 1, 2021

    Alex Whalley is SEO Director at global digital marketing agency Tug. Here, Whalley runs over the latest Google ranking signal update and explains how brands can use SEO to stay ahead. Oh look, it’s another Google ranking signal update. It seems Google likes nothing more than throwing up another…

    In The News

    Tug Appointed by LEAP for $8m Global Digital Media after Australia win

    by Charlie Bacon August 13, 2021

    Digital marketing agency Tug has been appointed to manage the USD $8m (£5.8m) global performance media business for Australia’s leading legal software provider, LEAP. Tug was appointed in June to handle LEAP’s paid digital performance strategy and buying in Australia and has now extended its…

    In The News

    WWF campaign raises awareness of the link between habitat destruction and the Covid-19 pandemic

    by Olivia Williams August 5, 2021

    Partnering with digital agency Tug the campaign doubled the target petition signatures and raised WWF’s profile as a global policy campaigner. Worldwide environmental charity World Wildlife Fund (WWF) understood that the destruction of the natural environment led to the Covid-19 pandemic outbreak – and is…

    In The News

    Getting privacy right in a first-party data world

    by Furqan Wasif July 27, 2021

    With continued advances in marketing technology, data privacy continues to play catch up in terms of regulation, safety and use. The laws that do exist are open to interpretation and potential misuse and that has led to consumer mistrust and increasing calls for a stronger…

    In The News

    EXCLUSIVE – Experts question YouTube Shorts

    by Emily Knox July 21, 2021

    Local experts question how successful YouTube Shorts, the platform’s TikTok rival, will be among users and brands, but say it could benefit from the platform’s reach and the strong appetite for short form vertical content. YouTube Shorts launched in Australia last week as part of a…

    In The News, Social & Content

    Google’s cookie stay of execution changes nothing

    by Ollie Vaughan June 30, 2021

    Everyone might be shocked by the sudden extension of third-party cookie bail, but no-one is all that surprised.  Following antitrust lawsuits and scrutiny from the UK Competition and Markets Authority, it was clear Google’s Privacy Sandbox proposals weren’t going to pass muster, well before the latest EU Commission…

    In The News

    Industry views mixed as Google extends third-party cookie deadline

    by Nick Beck June 25, 2021

    Google has confirmed it’s extending the deadline for the death of the cookie until late 2023. We ask the industry what marketers & advertisers do next. Google is extending the deadline for the death of the cookie until late 2023, a step that follows international…

    In The News

    Google delays Chrome’s blocking of tracking cookies to late 2023

    by Nick Beck June 25, 2021

    Google has announced today that it is delaying its plans to phase out third-party cookies in the Chrome browser for campaign management, targeting, and measurement to mid-late 2023. Google said the delay would give publishers, advertisers and regulators more time to adapt to the “new technologies it’s…

    In The News

    Why Go-To Market Success Depends on Early SEO Action

    by Eilish Hughes June 11, 2021

    Brand new products or services might not fuel high traffic volumes straightaway, but that doesn’t mean search engine optimisation (SEO) should be left out of go-to-market strategies. In fact, building in SEO from the initial launch stage is essential if companies want to reap the…

    In The News

    Scroll with it: is your website ready for Google’s ‘page experience’ update?

    by Neil Goddard June 6, 2021

    The search engine is altering its ranking criteria in favour of websites offering smooth and rapid downloads, but few firms seem prepared for what’s set to be a significant change or the first time, Google is about to start ranking web pages not only by…

    In The News
    • Previous
    • 1
    • 2
    • 3
    • 4
    • 5
    • 6
    • 7
    • …
    • 9
    • Next

    Latest

    0
    AR and VR Marketing: A New Opportunity For Charities 
    By Sean Greally
    0
    The Great Social Media Migration: Where Are People Going?
    By Tug Agency
    0
    Insights From BIMA’s Cultural Credibility Breakfast Morning
    By Tug Agency

    Latest

    0
    AR and VR Marketing: A New Opportunity For Charities 
    By Sean Greally
    0
    The Great Social Media Migration: Where Are People Going?
    By Tug Agency
    0
    Insights From BIMA’s Cultural Credibility Breakfast Morning
    By Tug Agency

    Contact Us

    London:

    +44(0) 207 033 6933

    New York:

    +1 (212) 796-2095

    Toronto:

    +1 416 516 3333

    Singapore:

    +65 66317967

    Sydney:

    +61 (0) 2 9197 0899

    Berlin:

    +49 (0) 30 5201 5137

    IMPRESSUM

      Your personal details are safe with us. For more info, read our privacy policy

      Follow Us

      This site uses cookies to give you the best possible experience. Privacy & Cookie Policy Cookie settings Reject Accept All
      Privacy & Cookies Policy

      Privacy Overview

      This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
      Necessary
      Always Enabled
      Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
      Functional
      Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
      CookieDurationDescription
      bcookie2 yearsLinkedIn sets this cookie from LinkedIn share buttons and ad tags to recognize browser ID.
      bscookie2 yearsLinkedIn sets this cookie to store performed actions on the website.
      langsessionLinkedIn sets this cookie to remember a user's language setting.
      lidc1 dayLinkedIn sets the lidc cookie to facilitate data center selection.
      UserMatchHistory1 monthLinkedIn sets this cookie for LinkedIn Ads ID syncing.
      Analytics
      Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
      CookieDurationDescription
      _ga2 yearsThe _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.
      _ga_KEM7E6CDXP2 yearsThis cookie is installed by Google Analytics.
      _gat_UA-4753323-51 minuteA variation of the _gat cookie set by Google Analytics and Google Tag Manager to allow website owners to track visitor behaviour and measure site performance. The pattern element in the name contains the unique identity number of the account or website it relates to.
      _gcl_au3 monthsProvided by Google Tag Manager to experiment advertisement efficiency of websites using their services.
      _gid1 dayInstalled by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously.
      AnalyticsSyncHistory1 monthUsed by LinkedIn to store information about the time a sync with the lms_analytics cookie took place for users in the Designated Countries.
      CONSENT2 yearsYouTube sets this cookie via embedded youtube-videos and registers anonymous statistical data.
      FPIDsessionRegisters statistical data on users' behaviour on the website. Used for internal analytics by the website operator.
      FPLCsessionRegisters a unique ID that is used to generate statistical data on how the visitor uses the website.
      Advertisement
      Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
      CookieDurationDescription
      _fbp3 monthsThis cookie is set by Facebook to display advertisements when either on Facebook or on a digital platform powered by Facebook advertising, after visiting the website.
      _irsessionThis is a Pinterest cookie that collects information on visitor behaviour on multiple websites. This information is used on the website, in order to optimize the relevance of advertisement.
      fr3 monthsFacebook sets this cookie to show relevant advertisements to users by tracking user behaviour across the web, on sites that have Facebook pixel or Facebook social plugin.
      li_gc2 yearsUsed to store consent of guests regarding the use of cookies for non-essential purposes
      test_cookie15 minutesThe test_cookie is set by doubleclick.net and is used to determine if the user's browser supports cookies.
      VISITOR_INFO1_LIVE5 months 27 daysA cookie set by YouTube to measure bandwidth that determines whether the user gets the new or old player interface.
      YSCsessionYSC cookie is set by Youtube and is used to track the views of embedded videos on Youtube pages.
      yt-remote-connected-devicesneverYouTube sets this cookie to store the video preferences of the user using embedded YouTube video.
      yt-remote-device-idneverYouTube sets this cookie to store the video preferences of the user using embedded YouTube video.
      SAVE & ACCEPT
      Powered by CookieYes Logo