How Brands Should Navigate Google’s Latest Indexing Change
Alex Whalley is SEO Director at global digital marketing agency Tug. Here, Whalley runs over the latest Google ranking signal update and explains how brands can use SEO to stay ahead. Oh look, it’s another Google ranking signal update. It seems Google likes nothing more than throwing up another…
Tug Appointed by LEAP for $8m Global Digital Media after Australia win
Digital marketing agency Tug has been appointed to manage the USD $8m (£5.8m) global performance media business for Australia’s leading legal software provider, LEAP. Tug was appointed in June to handle LEAP’s paid digital performance strategy and buying in Australia and has now extended its…
WWF campaign raises awareness of the link between habitat destruction and the Covid-19 pandemic
Partnering with digital agency Tug the campaign doubled the target petition signatures and raised WWF’s profile as a global policy campaigner. Worldwide environmental charity World Wildlife Fund (WWF) understood that the destruction of the natural environment led to the Covid-19 pandemic outbreak – and is…
Getting privacy right in a first-party data world
With continued advances in marketing technology, data privacy continues to play catch up in terms of regulation, safety and use. The laws that do exist are open to interpretation and potential misuse and that has led to consumer mistrust and increasing calls for a stronger…
EXCLUSIVE – Experts question YouTube Shorts
Local experts question how successful YouTube Shorts, the platform’s TikTok rival, will be among users and brands, but say it could benefit from the platform’s reach and the strong appetite for short form vertical content. YouTube Shorts launched in Australia last week as part of a…
Google’s cookie stay of execution changes nothing
Everyone might be shocked by the sudden extension of third-party cookie bail, but no-one is all that surprised. Following antitrust lawsuits and scrutiny from the UK Competition and Markets Authority, it was clear Google’s Privacy Sandbox proposals weren’t going to pass muster, well before the latest EU Commission…
Industry views mixed as Google extends third-party cookie deadline
Google has confirmed it’s extending the deadline for the death of the cookie until late 2023. We ask the industry what marketers & advertisers do next. Google is extending the deadline for the death of the cookie until late 2023, a step that follows international…
Google delays Chrome’s blocking of tracking cookies to late 2023
Google has announced today that it is delaying its plans to phase out third-party cookies in the Chrome browser for campaign management, targeting, and measurement to mid-late 2023. Google said the delay would give publishers, advertisers and regulators more time to adapt to the “new technologies it’s…
Why Go-To Market Success Depends on Early SEO Action
Brand new products or services might not fuel high traffic volumes straightaway, but that doesn’t mean search engine optimisation (SEO) should be left out of go-to-market strategies. In fact, building in SEO from the initial launch stage is essential if companies want to reap the…
Scroll with it: is your website ready for Google’s ‘page experience’ update?
The search engine is altering its ranking criteria in favour of websites offering smooth and rapid downloads, but few firms seem prepared for what’s set to be a significant change or the first time, Google is about to start ranking web pages not only by…
