Why Google’s Latest Update Supposedly Keeps Users Happy & Rankings High
Google’s latest algorithm change which focuses on page experience should be a wake up call to marketers wanting to maintain their website rankings, writes Alex Whalley, SEO Director at digital marketing agency, Tug….How a consumer experiences a brand or business website is more important than…
Lost in transmission: what’s behind the audio ad spend disconnect?
Even though popularity of audio continues to soar, marketers remain hesitant to invest – so what’s stopping them and how can you get past it? Video hasn’t killed the audio star, far from it – prick up your ears as Caitlin Wilson, Media Account Manager,…
Want real change at your agency? Leave your recruitment comfort zones
By Sophie Brooks – March 31, 2022 Diversity of representation in media products has rightly been a priority in recent years. But the data shows that diversity among the people making those products – along lines of gender, sexuality, ethnicity and other axes – lags behind. Sophie Brooks,…
Butterfly Foundation & Tug Find Success in #chatstarter Campaign
Mental health and body image advocates, Butterfly Foundation, has achieved the highest audience engagement out of seven not-for-profits taking part in the National Mental Health Commission’s #ChatStarter campaign. Butterfly Foundation, which is managed by digital marketing agency Tug, accounted for 41 per cent of total audience…
International Women’s Day: agency leaders on tackling bias, inclusivity and diversity
Today, March 8, is International Women’s Day – a day intended as a celebration, but increasingly mired in arguments about tokenism, co-option, corporatism and ‘pinkwashing.’ What’s clear in those criticisms is the continuing need for genuine initiatives toward gender equality. We asked experts from The Drum Network what…
International Women’s Day: agency leaders on tackling bias, inclusivity and diversity
Today, March 8, is International Women’s Day – a day intended as a celebration, but increasingly mired in arguments about tokenism, co-option, corporatism and ‘pinkwashing.’ What’s clear in those criticisms is the continuing need for genuine initiatives toward gender equality. We asked experts from The Drum Network what…
UK Digital Habits by Generation
How Different Age Groups Behave and How to Reach Them The pandemic brought older and younger generations closer together in terms of their “digitalness.” However, there are still some sizable gaps in digital behavior. Understanding the differences in these behaviors can help marketers better execute…
The Future of Measurement: Q&A with Eoin O’Neill, Chief Technical Officer, Tug
In this exclusive Q&A, Eoin O’Neill, chief technical officer at Tug, talks to ExchangeWire about the changes taking place in digital marketing measurement and what advertisers can do to adapt to these. How do you see digital marketing measurement changing in the next year? Major changes…
How will Gen Z transform the workplace?
Gen Z will change plenty – but what will be their impact on the workforce? / Callum Shaw via Unsplash TRENDING TODAY Gen Z already make up over 20% of the world’s population; they’ll be more than a quarter of the workforce in three years’ time…
As e-commerce gets cool, brands need smart shoppable strategies
Shoppable ads (advertisements that combine product promotion and a chance to buy, often on social media) are a booming business, especially with TikTok’s spectacular ascension during the pandemic. As with any fad, some will get it right; some will get it wrong. Tug’s UK managing director Faye…
