New Google Page Experience Update – Core Web Vitals
Early in May 2020, Google announced Core Web Vitals – an initiative to provide unified guidance for quality signals that, they believe, are essential to delivering a great user experience on the web. This was the first part of their focus on user experience for…
Preparing For Free Google Shopping In Q4
“Google’s Big Announcement” In April this year Google announced that free listings will be available in Shopping results. Starting in the US and set to continue to roll-out to other countries and will be available in the UK before the end of the year. Only…
Brands & #BlackLivesMatter – how companies have navigated a shift in culture
Black Lives Matter is an incredibly important conversation playing out in social media at the moment, one that brands feel compelled to enter into. Which brands have done this thoughtfully and which have stumbled? I consider three companies’ responses to #BLM and what we can…
Tug’s response to the Q3 2019 IPA Bellwether Report
Asher Gordon, our head of biddable media, has shared his thoughts on the Q3 2019 IPA Bellweather Report alongside other industry experts. Industry reacts: Q3 2019 IPA Bellwether Report
Tug’s programmatic account director Hannah Thompson shares her predictions for 2020
When ExchangeWire approached Tug for input on our predictions for CV, TV and Streaming, Hannah Thompson shared her thoughts. Read her predictions around multi-screen use: Predictions 2020: TV, CTV & Streaming
Brands who still think social media is reserved for young people are as outdated as MySpace
Our head of Social & Content Emily Knox has written about the rising tide of influencers aged 50+ for Media Post. Why Brands Should Re-Think Their Influencer Marketing Strategies
2019 reflections and predictions for German programmatic
Thorsten Nolte, Managing Director of Tug’s Berlin office, has shared his insights on the programmatic industry in ExchangeWire alongside other industry experts. Read more below. The German Programmatic & Martech Industry in 2019: Predictions and Reflections
DMEXCO 2019: Cookies, Trust, and Emerging Channels
Our CEO Nick Beck shares his insights from this year’s DMEXCO event. He was particularly interested in the emergence of voice technology and how this will change digital marketing in the future. Read the article here.
NOBLEOAK BRINGS THE NOBILITY BACK TO LIFE INSURANCE IN LATEST CAMPAIGN VIA MR WOLF
Tug Sydney’s client NobleOak has launched a new campaign adding a touch of nobility and humour to the often straight-laced and opaque life cover category. Read all about it here.
Tug accepted onto the Mayor’s International Business Programme
We’re super excited to announce that Tug has been accepted onto Cohort 14 of the Mayor’s International Business Programme (MIBP). The initiative is run by London & Partners and offers mentoring, expert advice and real business opportunities for high growth companies interested in expanding overseas.