Tug listed among the Campaign Best Places to Work 2021
We are proud to announce that Tug has been listed in the Campaign Best Places to Work 2021. Tug employees were asked to complete an anonymous survey compiled by Campaign, and the results ranked the digital performance marketing agency 40th of the top 90 marketing…
The Science of Marketing: Adapting Skills for the Data-Driven Age
Writing exclusively for ExchangeWire, Tug CTO Eoin O’Neill (pictured below) outlines how the value of digital expertise has risen amid COVID-19, and explains why brands should broaden their perception of a promising marketer if they hope to thrive post-pandemic. Digital skills have been moving up the employer…
Which 50? Has the datafication of advertising finally killed off Adland’s favourite slogan?
Undoubtedly one of the most overused slogans in marketing’s and advertising’s history is John Wanamaker’s iconic “half the money I spend on advertising is wasted; the trouble is I don’t know which half”. Undoubtedly one of the most overused slogans in marketing’s and advertising’s history…
Payment Solution Providers Losing Out on Millions in New Business Without Strong Digital Marketing Strategy
Tug, a leading digital performance marketing agency, has announced new research which reveals that over half (54%) of UK businesses are planning to change their payments solution in the next six months. Yet many decision makers are unsure of – or confused by – the different options…
HOW FINTECH COMPANIES CAN BOOST THEIR DIGITAL VISIBILITY WITH SEARCH
The pandemic has accelerated adoption of digital services and the move away from traditional banking. Studies reveal six in ten became more reliant on technology for money management during the first half of 2020 and less than 50% plan on returning to physical branches after COVID-19 subsides. Moreover, according…
IPA Bellwether Report – industry reaction
We asked the industry for reaction to the latest IPA Bellwether Report and they gave it us in spades, so sit back, strap yourselves in and enjoy… Jenny Kirby, Managing Partner, GroupM“Seen within the context of continued COVID-19 restrictions, there are some promising signs of…
Digital performance agency Tug appoints Comms 101 for PR strategy
Full-service digital marketing agency Tug has announced that PR agency Comms 101 has been appointed to handle its PR and communications strategy for Australia and New Zealand. Tug was founded in 2006 and has offices in Sydney, London, Toronto and Berlin. Sydney-based Comms 101 will…
Zipcar drives 214% uplift in priority keywords with new and nimble SEO strategy.
The fresh approach allowed Zipcar to emerge from lockdown with loyal followers, an elevated online standing and the means to capture a wider market. Read the full article here.
UK businesses are bamboozled by payment software options
UK businesses are willing to spend a third of their annual budget on purchasing a new payments solution, according to new research from Tug – however, many say they are feeling overwhelmed by the sheer range of payments software available online. Finding a solution is critical for businesses…
UK businesses prepared to spend a third of their annual budget on a payments solution but confused by options
Payment solution providers to potentially miss out on £11m+ of revenue in the next six months, if an effective digital marketing strategy is not adopted. Tug, a leading digital performance marketing agency, today announced new research which reveals UK businesses are prepared to spend a…