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    Tug appointed to manage SEO for SEA LIFE Sydney

    by Nick Beck July 7, 2022

    Tug has been appointed by Merlin Entertainments to manage search engine optimisation for SEA LIFE Sydney Aquarium and drive customer growth. Located in Darling Harbour, SEA LIFE Sydney Aquarium has nine interactive zones where visitors can encounter some of the world’s most incredible animals, including…

    In The News

    Q&A: Tug’s Hannah Thompson on How Brands Can Harness Metaverse Opportunities Without Killing the Buzz

    by Hannah Thompson June 20, 2022

    Each passing day brings us a step closer to a fully realized metaverse, along with a slew of questions from marketers wondering how best to take advantage of this incredible new connected paradigm. Hannah Thompson, Programmatic Account Manager at Tug, shares her insights on where we’re…

    In The News

    Media Week 30 Under 30 2022 winners: Emily King

    by Emily King June 14, 2022

    🌟 We know she is amazing, now the whole world knows that too!  🎉 Join us in congratulating Emily King for being included in Campaign’s Media Week 30 under 30.  Emily King was promoted to commercial director in 2019, responsible for agency growth in the UK, and…

    In The News

    Marketers need to pull their weight on making search sustainable

    by Eilish Hughes June 10, 2022

    Marketers should be assessing how they can fine-tune site management, server choices, and digital operations for greater green good. The illusion of ‘clean’ digital has long since shattered. Following reports that devices, back-end systems, and the web drive around 4% of global greenhouse gases, it’s clear everything…

    In The News

    Tug appoints Isabel Blanchard paid media director

    by Nick Beck June 6, 2022

    Digital marketing agency Tug Sydney has appointed Isabel Blanchard as paid media director. Blanchard will lead strategy and management of Tug’s paid media clients across search, social, display and video. She joins from Incubeta NMPI as senior account manager working on brands including Cue, Veronika…

    In The News

    END. Clothing Selects Tug to Deliver SEO Strategy in the UK & US

    by Emily King May 26, 2022

    Fashion retailer, END. Clothing, has appointed global digital performance marketing agency Tug to drive its SEO strategy and boost growth across the UK and US. Tug will work alongside the retailer’s in-house team, using smart combinations of data and content to increase the visibility of revenue-driving product pages…

    In The News

    Tug works with Spendesk to Launch ‘Super Satisfying’ Creative Campaign – Putting People Before Product

    by Hannah Thompson May 23, 2022

    Spendesk, the 7-in-1 spend management solution for small and medium-sized businesses, is bucking fintech marketing trends with the launch of a new creative campaign that focuses on the feeling Spendesk delivers over the features it provides. In Spendesk’s first-ever multi-market brand campaign, the European startup…

    In The News

    Google’s Latest Algorithm Update And How It Impacts Organic Visibility

    by Alex Whalley April 27, 2022

    By Alex Whalley, SEO Director In the first few weeks of March 2022, Google began officially rolling out the desktop version of their page experience update – an algorithm change that puts more focus on how an end-user experiences your website. The mobile version of…

    In The News

    “The impact on measurement has been devastating”: Six performance marketers on Apple’s ATT one year on

    by Kathryn Green April 26, 2022

    The IOS ‘adblock-alypse’ continue to hit Facebook, as increasing numbers of iPhone users opt out from tracking on their devices. PMW quizzed six performance marketers for their experiences one year on from ATT. One year on from its launch, Apple’s App Tracking Transparency (ATT) framework…

    In The News

    Comment: IPA Bellwether ad industry report 2022

    by Hannah Thompson April 14, 2022

    The latest IPA Bellwether Report shows a clear return to growth for the marketing and advertising industry. Although hugely welcome after two very tough years for many, it certainly doesn’t mean plain sailing ahead for the marketing industry, with lingering issues around the pandemic, geopolitical…

    In The News
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    Latest

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    The Great Social Media Migration: Where Are People Going?
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    How Programmatic DOOH Helps Retailers In Continually Unprecedented Times
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    Latest

    0
    The Great Social Media Migration: Where Are People Going?
    By Tug Agency
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    Insights From BIMA’s Cultural Credibility Breakfast Morning
    By Tug Agency
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    How Programmatic DOOH Helps Retailers In Continually Unprecedented Times
    By Hannah Thompson

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