Tug appointed to manage SEO for SEA LIFE Sydney
Tug has been appointed by Merlin Entertainments to manage search engine optimisation for SEA LIFE Sydney Aquarium and drive customer growth. Located in Darling Harbour, SEA LIFE Sydney Aquarium has nine interactive zones where visitors can encounter some of the world’s most incredible animals, including…
Q&A: Tug’s Hannah Thompson on How Brands Can Harness Metaverse Opportunities Without Killing the Buzz
Each passing day brings us a step closer to a fully realized metaverse, along with a slew of questions from marketers wondering how best to take advantage of this incredible new connected paradigm. Hannah Thompson, Programmatic Account Manager at Tug, shares her insights on where we’re…
Media Week 30 Under 30 2022 winners: Emily King
? We know she is amazing, now the whole world knows that too! ? Join us in congratulating Emily King for being included in Campaign’s Media Week 30 under 30. Emily King was promoted to commercial director in 2019, responsible for agency growth in the UK, and…
Marketers need to pull their weight on making search sustainable
Marketers should be assessing how they can fine-tune site management, server choices, and digital operations for greater green good. The illusion of ‘clean’ digital has long since shattered. Following reports that devices, back-end systems, and the web drive around 4% of global greenhouse gases, it’s clear everything…
Tug appoints Isabel Blanchard paid media director
Digital marketing agency Tug Sydney has appointed Isabel Blanchard as paid media director. Blanchard will lead strategy and management of Tug’s paid media clients across search, social, display and video. She joins from Incubeta NMPI as senior account manager working on brands including Cue, Veronika…
END. Clothing Selects Tug to Deliver SEO Strategy in the UK & US
Fashion retailer, END. Clothing, has appointed global digital performance marketing agency Tug to drive its SEO strategy and boost growth across the UK and US. Tug will work alongside the retailer’s in-house team, using smart combinations of data and content to increase the visibility of revenue-driving product pages…
Tug works with Spendesk to Launch ‘Super Satisfying’ Creative Campaign – Putting People Before Product
Spendesk, the 7-in-1 spend management solution for small and medium-sized businesses, is bucking fintech marketing trends with the launch of a new creative campaign that focuses on the feeling Spendesk delivers over the features it provides. In Spendesk’s first-ever multi-market brand campaign, the European startup…
Google’s Latest Algorithm Update And How It Impacts Organic Visibility
By Alex Whalley, SEO Director In the first few weeks of March 2022, Google began officially rolling out the desktop version of their page experience update – an algorithm change that puts more focus on how an end-user experiences your website. The mobile version of…
“The impact on measurement has been devastating”: Six performance marketers on Apple’s ATT one year on
The IOS ‘adblock-alypse’ continue to hit Facebook, as increasing numbers of iPhone users opt out from tracking on their devices. PMW quizzed six performance marketers for their experiences one year on from ATT. One year on from its launch, Apple’s App Tracking Transparency (ATT) framework…
Comment: IPA Bellwether ad industry report 2022
The latest IPA Bellwether Report shows a clear return to growth for the marketing and advertising industry. Although hugely welcome after two very tough years for many, it certainly doesn’t mean plain sailing ahead for the marketing industry, with lingering issues around the pandemic, geopolitical…
