Partnering with digital agency Tug the campaign doubled the target petition signatures and raised WWF’s profile as a global policy campaigner. Worldwide environmental charity World Wildlife Fund (WWF) understood that the destruction of the natural environment led to the Covid-19 pandemic outbreak – and is…

With continued advances in marketing technology, data privacy continues to play catch up in terms of regulation, safety and use. The laws that do exist are open to interpretation and potential misuse and that has led to consumer mistrust and increasing calls for a stronger…

Everyone might be shocked by the sudden extension of third-party cookie bail, but no-one is all that surprised.  Following antitrust lawsuits and scrutiny from the UK Competition and Markets Authority, it was clear Google’s Privacy Sandbox proposals weren’t going to pass muster, well before the latest EU Commission…

Google has confirmed it’s extending the deadline for the death of the cookie until late 2023. We ask the industry what marketers & advertisers do next. Google is extending the deadline for the death of the cookie until late 2023, a step that follows international…

Google has announced today that it is delaying its plans to phase out third-party cookies in the Chrome browser for campaign management, targeting, and measurement to mid-late 2023. Google said the delay would give publishers, advertisers and regulators more time to adapt to the “new technologies it’s…

Brand new products or services might not fuel high traffic volumes straightaway, but that doesn’t mean search engine optimisation (SEO) should be left out of go-to-market strategies. In fact, building in SEO from the initial launch stage is essential if companies want to reap the…

The search engine is altering its ranking criteria in favour of websites offering smooth and rapid downloads, but few firms seem prepared for what’s set to be a significant change or the first time, Google is about to start ranking web pages not only by…

Full service digital performance marketing agency Tug has added LEAP, Australia’s leading legal software provider to its growing client roster. Tug will be responsible for its paid digital performance strategy and buying across Australia. A key attribute, which no doubt piqued the interest of LEAP…

In this article, Asher Gordon, head of media at Tug explores how the industry is preparing for the post-cookie era, and sets out what brands can do to ensure that they’re ready for this monumental infrastructural shift. After months of hype, Apple’s iOS 14.5 update went live with surprisingly…