“I don’t think advertisers will pull their budgets due to a concern of the quality of content. Facebook still has amazing targeting capabilities to reach your audience. I believe Australian advertisers will pull their budget, and I’ve heard of many doing so today, because like…

“The argument you hear from the likes of News Corp and the government is that Google has been destroying regional newspapers through local advertising. But actually that’s not entirely true. And by that, I mean that the Google/Facebook advertising model is just better for smaller…

SaaS marketing is complex, but campaigns can be highly successful if they follow the three pillars of smart strategy: acquisition, conversion, and retention. Tug’s Head of Client Services, Dave Porter shares The three pillars to overcome SaaS marketing complexity. With 20 years’ experience in on…

“This year we’ll see generic terms in PPC continue to become more expensive, meaning advertisers that would traditionally only use PPC in their campaign strategy will need to look at upper-funnel channels – like video and display – to boost awareness and drive brand searches….

Following the release of the latest IPA Bellwether Report, Tug’s UK Managing Director, Faye Daffarn shares her thoughts with mobilemarketingmagazine.com on the news that the COVID-19 pandemic once again hit UK marketing budgets hard in the final quarter of 2020.

“Cancer Treatment Specialist Delivers Nearly 80% Lower CPA and Doubles Conversions, Helping Patients Find Treatment During Lockdown” Tug’s Award-Winning Case Study With GenesisCare Features In performancein.com

“The IPA’s latest Bellwether report is an accurate reflection of what we are seeing as an agency. Businesses are being forced to prioritise agility and efficiency above all else, cutting marketing budgets and fluidly moving what is left between the best-performing channels.” Tug’s UK Managing…

 “The IPA’s latest Bellwether report is an accurate reflection of what we are seeing as an agency. Businesses are being forced to prioritise agility and efficiency above all else, cutting marketing budgets and fluidly moving what is left between the best-performing channels.” Tug’s UK Managing…

“In 2021, we can expect savvy marketers to continue to invest more time and budget in automated tools – using technology to combine user data and content to create a more personalised consumer experience across all channels“ Eoin O’Neill, Tug’s CTO gives cxm.co.uk his opinion…

“Speculation about an Apple search engine has spun around the digital rumour mill for over a decade. But recent signs the tech giant might be stepping up its search game are now sending these rumours into overdrive. But if a search battle is on its…