Tug expands work with Budget Direct Insurance and EasyCompare Thailand following reappointment
Digital marketing agency Tug has been reappointed by Budget Direct Insurance in Singapore and EasyCompare in Thailand, with an expansion of its remit to include content and UX. Tug was first engaged by Budget Direct Insurance and EasyCompare Thailand more than 12 months ago to…
TUG SHORTLISTED FOR PERFORMANCE MARKETING AGENCY OF THE YEAR ALONGSIDE THREE OTHER CATEGORIES
We are excited to announce that Tug has been shortlisted for four Performance Marketing World awards! The shortlists are for: • Performance Marketing Agency of the Year • Marketing Innovation for our work with The Jockey Club • Paid Search for our campaign for GenesisCare…
TUG SYDNEY APPOINTED BY GLOBAL RESTAURANT BOOKING PLATFORM DISH CULT
Digital marketing agency Tug has been appointed by global restaurant booking platform Dish Cult to optimise search across key markets including Australia, New Zealand, UK and Ireland. Dish Cult, which is powered by global reservation and table management solution ResDiary, is a content-led booking platform…
WTF IS SEO AND PPC?
Running into the billions every day, search offers huge opportunities for marketers looking to seize consumer attention, gain the biggest share of traffic, and boost website performance. With users now spending 59 hours online per week, it’s never been more important for marketers to have the right search strategies…
How Brands Should Navigate Google’s Latest Indexing Change
Alex Whalley is SEO Director at global digital marketing agency Tug. Here, Whalley runs over the latest Google ranking signal update and explains how brands can use SEO to stay ahead. Oh look, it’s another Google ranking signal update. It seems Google likes nothing more than throwing up another…
Tug Appointed by LEAP for $8m Global Digital Media after Australia win
Digital marketing agency Tug has been appointed to manage the USD $8m (£5.8m) global performance media business for Australia’s leading legal software provider, LEAP. Tug was appointed in June to handle LEAP’s paid digital performance strategy and buying in Australia and has now extended its…
WWF campaign raises awareness of the link between habitat destruction and the Covid-19 pandemic
Partnering with digital agency Tug the campaign doubled the target petition signatures and raised WWF’s profile as a global policy campaigner. Worldwide environmental charity World Wildlife Fund (WWF) understood that the destruction of the natural environment led to the Covid-19 pandemic outbreak – and is…
Getting privacy right in a first-party data world
With continued advances in marketing technology, data privacy continues to play catch up in terms of regulation, safety and use. The laws that do exist are open to interpretation and potential misuse and that has led to consumer mistrust and increasing calls for a stronger…
EXCLUSIVE – Experts question YouTube Shorts
Local experts question how successful YouTube Shorts, the platform’s TikTok rival, will be among users and brands, but say it could benefit from the platform’s reach and the strong appetite for short form vertical content. YouTube Shorts launched in Australia last week as part of a…
Google’s cookie stay of execution changes nothing
Everyone might be shocked by the sudden extension of third-party cookie bail, but no-one is all that surprised. Following antitrust lawsuits and scrutiny from the UK Competition and Markets Authority, it was clear Google’s Privacy Sandbox proposals weren’t going to pass muster, well before the latest EU Commission…