Cannes in Cairns: The View From Two New Digital Marketers
Ruchi and Reshika’s most inspirational talks at Cannes in Cairns Ash Barty. Her goal is an inclusive world where everyone is comfortable in themselves. When considering brands she works with, the key prerequisite is authenticity. A quote from her we will never forget, when engaging with…
What Does Web 3.0 Mean For Social Media?
What is your Web 3.0 avatar going to look like? Madhura at MarTech has listed a vision for hers, and it’s got us thinking: how might everyone customise theirs? The highly anticipated arrival of Web 3.0 is here, and we are excited to know more….
Brighton SEO 2022 – Summary & Highlights
There aren’t many ever-evolving fields like SEO. From constant Google algorithm changes to new tools and technological advancements, it feels like there’s an essential new SEO-related update every year – if not sooner. Insights into such a fast-paced industry are valuable, and that’s what makes…
What is PPC and How Should You Manage it?
The Future of Online Advertising What is PPC, and why should you start using it? Let’s cut to the chase. In a nutshell, pay-per-click (PPC) is a form of online advertising available through platforms such as Google & Microsoft Advertising. PPC is a cost-effective advertising…
Utilising Google Ad Grants for Non-Profits & Charities
Google Support For Non Profits & Charities Google offers a free program called Google for Non-Profits, which provides eligible non-profits and charities access to products and services by Google that help them solve organisational problems like finding donors and volunteers, fundraising in more ways online,…
International Women’s Day: agency leaders on tackling bias, inclusivity and diversity
Today, March 8, is International Women’s Day – a day intended as a celebration, but increasingly mired in arguments about tokenism, co-option, corporatism and ‘pinkwashing.’ What’s clear in those criticisms is the continuing need for genuine initiatives toward gender equality. We asked experts from The Drum Network what…
Meta’s crash – and what it means for the media sector
Last week global social media giant Meta’s crash saw its share price collapse following the first decline in Facebook users since the company was formed 18 years ago. A record £169 billion was wiped off the company’s shares on Friday, a record daily fall for…
IPA Bellwether Report Q4 2021: Budgets Increase Across the UK Despite Omicron Slowing Growth
The IPA Bellwether Report Q4 2021, published today (20th January 2022), has revealed that total UK marketing budgets have increased for a third successive quarter. Despite total market growth slowing in Q3 2021 due to the emergence of the Omicron variant, 6.1% of companies raised…
Making Social Media Algorithms Work For You In 2022
Social media algorithms are an ongoing mystery and they are changing by the second. But if we can ascertain what makes them tick, it can give us a huge advantage when creating content. In this blog we give you a complete solution for Facebook, Twitter, Instagram…
Benefits Of A Full Service Digital Agency
Ever wondered what it would be like to work with a full service digital agency? There are many benefits of hiring a full-service digital marketing agency instead of solely using an in-house team, freelancers or having separate agencies to individually manage the SEO, the PPC,…
