Paid vs Organic Search: Do we have to choose just one when budgets get tight?
With talk going around about reduced marketing budgets, it’s no wonder the question of ‘Which is better: paid or organic search?’ has popped up. A study by the World Federation of Advertisers (WFA) surveyed 43 multinational companies, showing that 30% of advertisers were cutting marketing…
Black History Month Grant – Terms & Conditions
Here at Tug (www.tugagency.com) we’re offering a UK-based black-owned business support with their growth. We’ll conduct an audit of their paid advertising channels, SEO setup and analytics setup and provide recommendations within their budget to use digital media to scale. We’re open to applications from…
Strategy Week: The Power of OKRs
We’re always looking for better ways to achieve our goals – from truly understanding what diversity in digital marketing means and how to achieve it to innovating our practices with AI and ML technology. But with so many projects going on at once, we wanted…
The Power of Neurodiversity in the Workplace
Yesterday morning, Tug hosted BIMA’s latest breakfast event – ‘Great Minds Don’t Think Alike: The Power of Neurodiversity’ – in our London office. The morning had a fantastic turnout – with our Shoreditch hub hosting a keen audience eager to learn more about neurodiversity in…
A Recap on Tug’s Latest Visit to BrightonSEO
Last week, the Tug UK team went down to BrightonSEO’s latest event. The day was packed with informative talks on exciting ideas surrounding the world of SEO – including one from our very own SEO Account Manager Ryan Hassel. Titled ‘From Page to Profit: Mastering…
Strategising AI/ML Technology at Tug
Last week, Tug London held an AI/ML strategy day. Channels used the day to assess how they’re currently using AI, and strategise other areas of their work that could be improved by using this technology – overall advancing our offering. Interest in AI has grown…
SEO Essentials: 10 Questions to Ask Your Design Agency
Every web design agency will say they are experts in SEO and can protect your organic performance when they launch your new site. Yet history is littered with examples of global brands that saw SEO rankings crash immediately post-site launch. At Tug we have helped…
Diversity in Digital Marketing – Why You Need It and How to Achieve It
By Bella Backwell, Junior Copywriter at Tug Agency It feels like pretty much everywhere we look we’re exposed to advertisements. On our phones, the television, buildings, public transport – you name it, there’s an ad on it. However, among all the many millions of messages…
Lunch & Learn: Modern Search – Upgrading Your Accounts for Machine Learning Success
Kicking off with our latest Lunch & Learn on modern search best practices, Ian Khan, our Paid Media Account Director, introduced the concept of ‘Hagakure’. Hagakure is the name of a classic piece of Japanese samurai literature, which roughly translates to ‘hidden behind the leaves’,…
Embracing Democratisation in AI
Interest in AI has erupted over the past year. A flurry of Large Language Model-driven tools have been released during this time, including the likes of ChatGPT and Google Bard. Their capabilities continue to make headlines, but not all are positive. Many have even catastrophised…
