The Great Social Media Migration: Where Are People Going?
At a time where we’re seeing social media platforms appearing all over the web, it’s important to understand what these new apps have to offer, whether they’re worth brands investing into, and why they’re so popular with the Gen-Z demographic. This year we have seen…
Insights From BIMA’s Cultural Credibility Breakfast Morning
At Tug we had the privilege of hosting BIMA’s breakfast briefing about cultural credibility. Advertising has the bigger responsibility to become more inclusive and diverse as we create ads that target a wider audience. Misrepresentation is a direct result of lack of representation within an…
How Programmatic DOOH Helps Retailers In Continually Unprecedented Times
In this year’s crucial seasonal retail period, shoppers will be looking to save money, and nearly half are expecting bigger discounts. To deliver a pricing strategy that grabs consumers’ attention and drives sales, brands will need their campaigns to be highly targeted and agile. Whatever…
Embracing the Paradigm Shift: Connecting Marketing Automation with Human Innovation
Machine Learning technology (or ML as it’s also known) looks set to revolutionise paid ad campaigns, leading to a seismic paradigm shift which replaces manual bidding in favour of smart bidding. Manual bidding involves PPC experts setting their maximum cost-per-click (CPC) to optimise campaigns. In…
Brighton SEO Summary – October 2022
It’s October, which many of us associate as a month for ghouls and ghosts, and all things terrifying. And yet, there was nothing spooky about Brighton SEO – back for its second conference of the year, except perhaps the growing emergence of AI in marketing….
SEO Enterprise Management
Managing a large enterprise can be an enormous challenge for those of us in SEO. There’s nothing easy about communicating with, and working alongside, a client that features thousands of live web pages. While the principles of SEO remain the same, it’s the scale that…
Darra Naiman joins Tug as Managing Director Toronto
Global digital performance marketing agency, Tug, has announced the appointment of Darra Naiman as Managing Director Toronto. Naiman joins the fast-growing independent agency from OMD Canada, where she was an Associate Director in the Toronto office. Reporting to Tug CEO, Nick Beck, Naiman is tasked with doubling the size…
Who said AI can’t be creative?
Working in digital marketing means we engage with different types of AI solutions. AI has been dominating the tech industry in the last few years and has been commonly used to deploy data driven products, solve challenges and enhance analytics. However the power of AI…
Performance Max Campaigns – The future of ads?
For some purchases, buyers have 500+ digital touchpoints & it is getting more and more challenging to keep up. According to Google, Performance Max campaigns aim to best use automation to maximise capturing this demand through Google ads. But does it live up to its…
Cannes in Cairns: The View From Two New Digital Marketers
Ruchi and Reshika’s most inspirational talks at Cannes in Cairns Ash Barty. Her goal is an inclusive world where everyone is comfortable in themselves. When considering brands she works with, the key prerequisite is authenticity. A quote from her we will never forget, when engaging with…
