What Is The Best Social Media Advice Someone Ever Gave You?
Aren’t we all hounding for that exclusive Social Media growth hack tip? That eternal chase of engagement rates, increase in follower numbers, and viral potential of your content strategy? Regardless of whether we’re simply beginning or we’re a well-seasoned veteran with multiple accounts and an…
Lockdown on the high street: The effects of Covid-19 on small businesses
While walking down my local High Street this morning, some 14 hours after the government announced National Lockdown #2, I wondered what this route would look like six months from now. Almost every business has suffered, from big department stores to takeaways to shoe repairers….
The future of OOH post-pandemic – bleak or potentially brilliant?
While OOH is often seen as difficult to measure, it’s perfect for increasing brand awareness, as out of home adverts like billboards are near impossible to ignore and command consumer attention. Brands who want to create a presence often use OOH ads as part of…
What is the difference between PR and Digital PR?
Digital PR has become a popular and often successful tactic to earn qualitative links in a scalable way. However, there is often a confusion of the difference between digital PR and traditional PR. It is not surprising that these confusions appear, and sometimes both worlds…
What the Changes to Google Ads Search Term Report Visibility Mean for Your Business
“Ah, Google is at it again!” or so it goes across thousands of offices around the world every time Google changes a functionality in Google Ads. The collective groan or sigh is in anticipation over how the new changes will affect performance, costs, KPIs, etc….
Why Is Facebook Threatening To Pull Out Of Europe?
Could browsing Facebook and Instagram be a thing of the past for Europeans? That’s what appears to be on the cards after a recent court filing. Facebook is currently in a legal battle with the Data Protection Commission over a recent order which called into…
Brands & #BlackLivesMatter – how companies have navigated a shift in culture
Black Lives Matter is an incredibly important conversation playing out in social media at the moment, one that brands feel compelled to enter into. Which brands have done this thoughtfully and which have stumbled? I consider three companies’ responses to #BLM and what we can…
Stay Clear – Why clear language is vital during a crisis
Stay Alert. It’s the kind of slogan you might expect to see plastered on the side of a motorway bridge to warn truckers not to fall asleep at the wheel. Or on promotional cans of energy drinks given out to feverish university students in the…
Australia vs Google and Facebook – COVID-19 Edition
During this unprecedented global crisis, Australia has become an unlikely beacon of hope. After a devastating summer of bush fires, where the government response was too slow and ineffective, COVID-19 presented a new problem and this government was not going to be caught out again….
Five questions for five digital marketing graduates
At Tug we know the value that graduates bring to any company. Every year we take on graduates through our Grad Scheme. We believe that investing in new people creates industry experts and that our graduate training programme offers the tools necessary for them to…