Recent statistics show that 6 out of 10 adults are spending less on non-essentials due to cost of living increases – and over 40% are spending less on essentials.1 Businesses will naturally spend less when customer spending reduces, and historically this has meant that brand…

Last week, our very own SEO Account Director Issie Hannah spoke at BrightonSEO. Issie explored some of the innovative ways SEOs can make time-consuming eCommerce tasks more efficient through automation. Here’s a rundown of the talk, including examples of some of the practical eCommerce tasks…

With climate change looming over us, sustainability has become a major concern in recent years. What’s more, social media has played a critical role in fostering conversations around this topic. Social media platforms provide a space where people can share ideas, voice their concerns, and…

Not-for-profit organisations find themselves in an increasingly competitive field where it’s difficult to make your voice heard and raise funds. Digital marketing alleviates the pressures of building awareness and helps charities spread their messages to audiences around the world. What was once brochures, posters, and…

Sustainability is a term on many digital marketers’ minds at the minute. But how big of an issue actually is it? And how can businesses take their sustainability goals and apply them practically? We recently interviewed our very own Hannah Thompson, Head of Programmatic and…

At a time where we’re seeing social media platforms appearing all over the web, it’s important to understand what these new apps have to offer, whether they’re worth brands investing into, and why they’re so popular with the Gen-Z demographic.  This year we have seen…

At Tug we had the privilege of hosting BIMA’s breakfast briefing about cultural credibility.  Advertising has the bigger responsibility to become more inclusive and diverse as we create ads that target a wider audience. Misrepresentation is a direct result of lack of representation within an…

In this year’s crucial seasonal retail period, shoppers will be looking to save money, and nearly half are expecting bigger discounts. To deliver a pricing strategy that grabs consumers’ attention and drives sales, brands will need their campaigns to be highly targeted and agile. Whatever…

Machine Learning technology (or ML as it’s also known) looks set to revolutionise paid ad campaigns, leading to a seismic paradigm shift which replaces manual bidding in favour of smart bidding.  Manual bidding involves PPC experts setting their maximum cost-per-click (CPC) to optimise campaigns. In…

It’s October, which many of us associate as a month for ghouls and ghosts, and all things terrifying. And yet, there was nothing spooky about Brighton SEO – back for its second conference of the year, except perhaps the growing emergence of AI in marketing….