SEO Enterprise Management
Managing a large enterprise can be an enormous challenge for those of us in SEO. There’s nothing easy about communicating with, and working alongside, a client that features thousands of live web pages. While the principles of SEO remain the same, it’s the scale that…
Darra Naiman joins Tug as Managing Director Toronto
Global digital performance marketing agency, Tug, has announced the appointment of Darra Naiman as Managing Director Toronto. Naiman joins the fast-growing independent agency from OMD Canada, where she was an Associate Director in the Toronto office. Reporting to Tug CEO, Nick Beck, Naiman is tasked with doubling the size…
Who said AI can’t be creative?
Working in digital marketing means we engage with different types of AI solutions. AI has been dominating the tech industry in the last few years and has been commonly used to deploy data driven products, solve challenges and enhance analytics. However the power of AI…
Performance Max Campaigns – The future of ads?
For some purchases, buyers have 500+ digital touchpoints & it is getting more and more challenging to keep up. According to Google, Performance Max campaigns aim to best use automation to maximise capturing this demand through Google ads. But does it live up to its…
Cannes in Cairns: The View From Two New Digital Marketers
Ruchi and Reshika’s most inspirational talks at Cannes in Cairns Ash Barty. Her goal is an inclusive world where everyone is comfortable in themselves. When considering brands she works with, the key prerequisite is authenticity. A quote from her we will never forget, when engaging with…
What Does Web 3.0 Mean For Social Media?
What is your Web 3.0 avatar going to look like? Madhura at MarTech has listed a vision for hers, and it’s got us thinking: how might everyone customise theirs? The highly anticipated arrival of Web 3.0 is here, and we are excited to know more….
Brighton SEO 2022 – Summary & Highlights
There aren’t many ever-evolving fields like SEO. From constant Google algorithm changes to new tools and technological advancements, it feels like there’s an essential new SEO-related update every year – if not sooner. Insights into such a fast-paced industry are valuable, and that’s what makes…
What is PPC and How Should You Manage it?
The Future of Online Advertising What is PPC, and why should you start using it? Let’s cut to the chase. In a nutshell, pay-per-click (PPC) is a form of online advertising available through platforms such as Google & Microsoft Advertising. PPC is a cost-effective advertising…
Utilising Google Ad Grants for Non-Profits & Charities
Google Support For Non Profits & Charities Google offers a free program called Google for Non-Profits, which provides eligible non-profits and charities access to products and services by Google that help them solve organisational problems like finding donors and volunteers, fundraising in more ways online,…
International Women’s Day: agency leaders on tackling bias, inclusivity and diversity
Today, March 8, is International Women’s Day – a day intended as a celebration, but increasingly mired in arguments about tokenism, co-option, corporatism and ‘pinkwashing.’ What’s clear in those criticisms is the continuing need for genuine initiatives toward gender equality. We asked experts from The Drum Network what…
