Five questions for five digital marketing graduates
At Tug we know the value that graduates bring to any company. Every year we take on graduates through our Grad Scheme. We believe that investing in new people creates industry experts and that our graduate training programme offers the tools necessary for them to…
Knowing When and How to Expand Your SaaS Internationally (Part 2/2)
As a successful SaaS publisher, no doubt you already have your business’s core markets worked out. You know your highest revenue drivers; you know your areas of lowest churn and where you have a fair share of voice. But how do you find pockets of…
Acquisition, Conversion and Retention: get your KPIs right and the sales will take care of themselves (Part 1/2)
For such a snappy acronym, SaaS maps out an increasingly vast business. The subscription software model has conquered the global workplace in the past decade, and Software as a Service describes a multitude of cloud-hosted apps in an industry whose revenues Gartner expects to grow…
7 tips for first-timers at BrightonSEO
This coming BrightonSEO will be my third time attending the event, which by no means makes me an expert. However, it does mean I can recall when I myself was a first-timer. Now with two events under my belt, I have valuable wisdom to impart…
Will people still care about cars? 3 things we learned at Tug Life IV: Automotive
Self-driving cars, population growth, pollution and congestion – the automotive industry faces some major challenges looking ahead to the future. But cars remain a vital part of everyday life. They get us from A to B, they say something about who we are, and apart…
3 Key lessons from Tug Life Day 2: Data and Insight
Tug Life IV is underway, and it’s already shaping up to be a huge success! If you missed yesterday’s sessions, which focused on the theme of Humans Vs Machines, you can find out what happened in our round up. Day 2 at Tug Life is themed…
Tug Life IV Day 1: People, Work and Technology
Tug Life IV is underway! We’ve already heard from our first round of speakers at our session Humans, Life and Machines. The second session of the day focuses on how technology will impact our working lives. Will machines take all our jobs? Or will there…
Tug Life IV Day 1: Humans, Life and Machines
Tug Life is back! 4 days, 50+ speakers over 12 events. We’ve assembled a heady mix of digital thought leaders and innovators to share their ideas, opinions and thoughts on the future of media, creativity and tech, and its effect on humans. All of the…
Sales, forward or backward?
Picture this. Back in ‘the good old days’, a salesman would knock door to door displaying the wares of which he sought to sell, chatting with his prospective clients and using every tactic he knew. As a result, he may have hit one in every…