Benefits Of A Full Service Digital Agency
Ever wondered what it would be like to work with a full service digital agency? There are many benefits of hiring a full-service digital marketing agency instead of solely using an in-house team, freelancers or having separate agencies to individually manage the SEO, the PPC,…
REACHING NEW AUDIENCES THROUGH EMERGING PLATFORMS
Social media is a hugely valuable marketing tool for businesses to reach and convert consumers. With over a billion monthly users, Instagram is now one of the largest social networks in the world, with numbers beginning to rival its big sister, Facebook. With brands evolving to…
Brighton SEO 2021 – Summary & Highlights
About BrightonSEO 2021 BrightonSEO is a bi-annual SEO conference with training courses and talks allowing search marketers to meet, learn and increase their understanding of specific SEO topics. Although it didn’t take place in person this year, there were some really interesting, engaging virtual talks….
Returning to the High Street – Why The Future of Retail is ‘Phygital’
Back in January I wrote about how SMEs have had to pivot their business to trade and connect with their customers in new ways. At the time I wondered what the High Street might look like in another six months. Now, with non-essential shops opening…
5 Issues Businesses Face With Payment Solutions
Covid has accelerated the rise of digital technologies. This also includes the transition to using payment solutions rather than traditional banking. Payment solutions are of high importance for businesses. According to Tug’s recent research, over half of businesses consider payment solutions critical for their business. …
Why is everyone talking about Clubhouse?
What is Clubhouse like? There’s a new invite-only social app which is causing minor waves among marketers and early adopters around the world if my LinkedIn feed is anything to go by. I have finally scored myself a Clubhouse invite so I can report to…
PPC & SEO – A match made in digital marketing heaven
When considering your brand’s marketing strategy, which do you choose: Pay-Per-Click (PPC) or Search Engine Optimisation (SEO)? We recommend using both and making sure they are working together in harmony to market your brand in the strongest way possible. Whether you’re managing your marketing strategy…
What Is The Best Social Media Advice Someone Ever Gave You?
Aren’t we all hounding for that exclusive Social Media growth hack tip? That eternal chase of engagement rates, increase in follower numbers, and viral potential of your content strategy? Regardless of whether we’re simply beginning or we’re a well-seasoned veteran with multiple accounts and an…
Lockdown on the high street: The effects of Covid-19 on small businesses
While walking down my local High Street this morning, some 14 hours after the government announced National Lockdown #2, I wondered what this route would look like six months from now. Almost every business has suffered, from big department stores to takeaways to shoe repairers….
What is the difference between PR and Digital PR?
Digital PR has become a popular and often successful tactic to earn qualitative links in a scalable way. However, there is often a confusion of the difference between digital PR and traditional PR. It is not surprising that these confusions appear, and sometimes both worlds…