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    • Blog
    The Importance of Brand Activity in a Cost of Living Crisis

    The Importance of Brand Activity in a Cost of Living Crisis

    by James Kirwan May 26, 2023

    Recent statistics show that 6 out of 10 adults are spending less on non-essentials due to cost of living increases – and over 40% are spending less on essentials.1 Businesses will naturally spend less when customer spending reduces, and historically this has meant that brand…

    Everything Else
    Issie-Brighton-SEO

    SEO Autopilot: Turbocharge Your Everyday eCommerce Tasks with Automation 

    by Tug Agency April 26, 2023

    Last week, our very own SEO Account Director Issie Hannah spoke at BrightonSEO. Issie explored some of the innovative ways SEOs can make time-consuming eCommerce tasks more efficient through automation. Here’s a rundown of the talk, including examples of some of the practical eCommerce tasks…

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    Social-media-and-sustainability

    From Knowledge Sharing to Greenwashing: The Role of Social Media in Promoting Sustainability

    by Sangita Iyer April 10, 2023

    With climate change looming over us, sustainability has become a major concern in recent years. What’s more, social media has played a critical role in fostering conversations around this topic. Social media platforms provide a space where people can share ideas, voice their concerns, and…

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    AR and VR Marketing: A New Opportunity For Charities 

    by Sean Greally March 16, 2023

    Not-for-profit organisations find themselves in an increasingly competitive field where it’s difficult to make your voice heard and raise funds. Digital marketing alleviates the pressures of building awareness and helps charities spread their messages to audiences around the world. What was once brochures, posters, and…

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    Sustainability in Digital Marketing with Hannah Thompson

    by Sean Greally March 8, 2023

    Sustainability is a term on many digital marketers’ minds at the minute. But how big of an issue actually is it? And how can businesses take their sustainability goals and apply them practically? We recently interviewed our very own Hannah Thompson, Head of Programmatic and…

    Everything Else

    The Great Social Media Migration: Where Are People Going?

    by Tug Agency December 22, 2022

    At a time where we’re seeing social media platforms appearing all over the web, it’s important to understand what these new apps have to offer, whether they’re worth brands investing into, and why they’re so popular with the Gen-Z demographic.  This year we have seen…

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    Insights From BIMA’s Cultural Credibility Breakfast Morning

    by Tug Agency December 7, 2022

    At Tug we had the privilege of hosting BIMA’s breakfast briefing about cultural credibility.  Advertising has the bigger responsibility to become more inclusive and diverse as we create ads that target a wider audience. Misrepresentation is a direct result of lack of representation within an…

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    How Programmatic DOOH Helps Retailers In Continually Unprecedented Times

    by Hannah Thompson December 6, 2022

    In this year’s crucial seasonal retail period, shoppers will be looking to save money, and nearly half are expecting bigger discounts. To deliver a pricing strategy that grabs consumers’ attention and drives sales, brands will need their campaigns to be highly targeted and agile. Whatever…

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    Embracing the Paradigm Shift: Connecting Marketing Automation with Human Innovation

    by Carli Pring November 7, 2022

    Machine Learning technology (or ML as it’s also known) looks set to revolutionise paid ad campaigns, leading to a seismic paradigm shift which replaces manual bidding in favour of smart bidding.  Manual bidding involves PPC experts setting their maximum cost-per-click (CPC) to optimise campaigns. In…

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    Brighton SEO Summary – October 2022

    by Sean Greally October 25, 2022

    It’s October, which many of us associate as a month for ghouls and ghosts, and all things terrifying. And yet, there was nothing spooky about Brighton SEO – back for its second conference of the year, except perhaps the growing emergence of AI in marketing….

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    The Importance of Brand Activity in a Cost of Living Crisis
    By James Kirwan
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    BIMA Breakfast – Digital Design for People with Physical Disabilities
    By Sean Greally
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    SEO Autopilot: Turbocharge Your Everyday eCommerce Tasks with Automation 
    By Tug Agency

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    The Importance of Brand Activity in a Cost of Living Crisis
    By James Kirwan
    0
    BIMA Breakfast – Digital Design for People with Physical Disabilities
    By Sean Greally
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    SEO Autopilot: Turbocharge Your Everyday eCommerce Tasks with Automation 
    By Tug Agency

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