Google Analytics 4 (GA4) – First Impressions
With businesses constantly demanding a more complete cross-device/channel view of their customer life cycle, Google came to introduce GA4 at the end of 2020. This is the fourth update for Google Analytics which started back in 2005 as GA1 Urchin, followed by GA2 Classic in…
Data – friend or foe? Spotify shows us how to do data well in its ‘2018 Goals’ Campaign
While we’re being bombarded by Christmas ads, it’s hard to think about life beyond December 25th, but Spotify are making people do just that with its creative and disruptive new OOH campaign. The popular music streaming service has done something seemingly impossible – it’s made…
For the AdWords geeks
You may not have heard it through all the fake news, but rejoice, for this week the new AdWords interface is now available to all advertisers! They say a good worker never blames his tools. Although undeniably, with better tools you can do a better…
Facebook Maketplace Launch – Social Media’s New Shop
In the beginning of October, Facebook launched its new product – Marketplace – in the US, UK, Australia and New Zealand. It was described by them as “a convenient destination to discover, buy and sell items with people in your community”. Since then already 30%…
Stop Referrer Spam in Google Analytics
If you are a regular user of Google Analytics, it’s highly likely that you’ve noticed what is known in the industry was “referrer spam”. There are a number of prominent spam sites including semalt.com, buttons-for-website.com & see-your-website-here.com. This traffic is generated as a result of…
Eight CRO tools to assist optimisation
Using insights driven from SEO & PPC, we have been helping clients optimise their landing pages since our inception. The eco system has grown and developed substantially since I first entered the industry 7 years ago, ranging from the more well known Analytics tools to…
Tips & Tools That Will Help You Master Your Time Management
Personally, I am the opinion that time management is one of the most important skills to possess when working in SEO or any other target-led job. In SEO no day is like the other and we are sometimes faced with a massive work load that…
Analysing the Google Heat Map for 2014
Google’s algorithm has changed dramatically since 2005, but there hasn’t been a comprehensive study into user behaviour since. Recently, Mediative undertook that task and discovered some important changes to the way that users interact with a SERP which may have a profound impact on the…
Benefits of Google Call Tracking for Adwords
Last week Google announced the release of their basic call tracking solution for AdWords. Google will now show unique phone numbers on AdWords landing pages based on the visitor’s session. Basically, every visitor will see a different phone number on the AdWords landing page. What…
Auto-Tagging of Destination URLs in Bing Ads
Finally at long last Bing Ads have enabled auto-tagging of destination URLs so that you can track your paid search campaign performance in analytics programs, such as Google Analytics. Their auto-tagging feature is being launched in the web user interface (UI) and API at the…
