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    ‘Amazonification’ & Amazon SEO: Should Search Marketers Be Worried?

    by Yao Hu June 8, 2020

    Amazon is the largest marketplace the world has ever seen. This is an internet retailing giant that continues to thrive. This is one of the largest websites in the world that receives an enormous amount of traffic on an hourly basis.  It has even created…

    Advertising, Search Engine Optimisation

    Semantic SEO and Entity Search: Write Better, Rank Better

    by Yao Hu April 15, 2019

    Entity optimisation Although ‘entity optimisation’ may sound like a buzzword, believe it or not, it was first introduced by Google six years ago in 2013 when they released Hummingbird, a comprehensive overhaul of the core algorithm after updates Penguin and Panda. Hummingbird was largely understood…

    Search Engine Optimisation 0

    Google doesn’t use trust building sites for ranking – what does that mean?

    by Yao Hu November 28, 2018

    How Google core ranking algorithm works has always been a mystery. It is even more so when a site’s trustworthiness and credibility get involved. Historically, what we already knew is that Googlebot is not researching author backgrounds expertise – but what about local SEO looking…

    Search Engine Optimisation 0

    Google launches mobile-first indexing

    by Yao Hu March 28, 2018

    After a year-and-a-half of testing, Google mobile-first indexing has finally begun. Announced earlier this week on webmaster central blog, mobile-first indexing is now the new reality of how Google organises the web. Commencing on 26th March, Google started migrating websites which follow the best practices…

    Mobile, Search Engine Optimisation, Technology 0

    Mobile Speed Update – Are You Prepared?

    by Yao Hu February 13, 2018

    Page speed has been a ranking factor for desktop searches since 2010 and has been making notable inroads on mobile recently. On 17th January, Google announced its new ranking algorithm, called ‘Speed Update’, which will have an impact on a limited percentage of mobile search…

    Search Engine Optimisation 0

    Latest

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    Lockdown on the high street: The effects of Covid-19 on small businesses
    By Faye Daffarn
    0
    The future of OOH post-pandemic – bleak or potentially brilliant?
    By Caitlin Wilson
    0
    What is the difference between PR and Digital PR?
    By Maria Lind

    Latest

    0
    Lockdown on the high street: The effects of Covid-19 on small businesses
    By Faye Daffarn
    0
    The future of OOH post-pandemic – bleak or potentially brilliant?
    By Caitlin Wilson
    0
    What is the difference between PR and Digital PR?
    By Maria Lind

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