Semantic SEO and Entity Search: Write Better, Rank Better
Entity optimisation Although ‘entity optimisation’ may sound like a buzzword, believe it or not, it was first introduced by Google six years ago in 2013 when they released Hummingbird, a comprehensive overhaul of the core algorithm after updates Penguin and Panda. Hummingbird was largely understood…
Google doesn’t use trust building sites for ranking – what does that mean?
How Google core ranking algorithm works has always been a mystery. It is even more so when a site’s trustworthiness and credibility get involved. Historically, what we already knew is that Googlebot is not researching author backgrounds expertise – but what about local SEO looking…
Google launches mobile-first indexing
After a year-and-a-half of testing, Google mobile-first indexing has finally begun. Announced earlier this week on webmaster central blog, mobile-first indexing is now the new reality of how Google organises the web. Commencing on 26th March, Google started migrating websites which follow the best practices…
Mobile Speed Update – Are You Prepared?
Page speed has been a ranking factor for desktop searches since 2010 and has been making notable inroads on mobile recently. On 17th January, Google announced its new ranking algorithm, called ‘Speed Update’, which will have an impact on a limited percentage of mobile search…