Love is all around us
Valentine’s Day is just a week away. For marketers looking to take advantage of the holiday, Google and Microsoft adCenter have provided several ideas based on what users are already searching for. Among the top searches people are conducting on Google you can find: valentines…
Rumour has it
The ban of side placements of brand keywords search results in the US turned out to be just a rumour. Google has confirmed that there was no change in policy with regards to the placements of brand keywords search results. Ads still can appear at…
Facebook Sponsored Stories in the News Feed
Facebook has begun rolling out Sponsored Stories in the news feed. The ads started rolling out gradually from the beginning of January, allowing brands to reach users whose friends have interacted with their pages – for instance with a like, a comment, or another action….
WordPress Launches WordAds
A partnership between WordPress and Federated Media Publishing gives bloggers another monetization option, with an opt-in ad program available exclusively to WordPress.com bloggers, designed to rival Google’s AdSense. The percentage of ad revenue paid to bloggers is unknown. In response to a question about how ad…
No More Free iPad, iPhone Giveaways
Thinking about giving away an iPad or an iPhone to promote your company or website? Think again. Apple prohibits third-parties from handing out its mobile devices in giveaways, and although this rule has been in place since January, if not earlier, according to Fortune, the company…
Tracking Phone Calls Driven By Adwords
Google has released a new AdWords feature that will help generate and measure phone calls directly from the ads – AdWords call metrics that will be fully launching in the UK on 17th of October. Using the technology behind Google Voice, call metrics generates a…
Google AdWords for Video Beta
Google AdWords has released a new self service campaign format specifically to build video advertising campaigns. AdWords for Online Video campaigns bring completely new video adformats previously not seen on YouTube promoted video accounts. The new AdWords for Online Video interface means more formats, easier setup, improved targeting,…
Happy Birthday, Google!
Happy birthday, Google! Today, the search engine turns 13. The exact date of Google’s birthday has changed and been debated a bit through the years. Google filed for incorporation on September 4, 1998, was established three days later on September 7, and the Google.com domain…
Yandex Adds Search for Mobile Apps
Finding smart phone games and apps in Russian has just gotten easier. Russian search giant Yandex launched a new search engine for mobile apps yesterday at apps.yandex.ru. In a market that is dominated by Symbian, the Yandex.AppSearch returns results for all platforms. However, it doesn’t…
Yandex Buys The Tweeted Times
Russia’s top search engine Yandex has bought a social newspaper service known as The Tweeted Times. Yandex stated that it will be using the service to improve their social reporting capabilities. The Tweeted Times is a service that looks at news content shared by those you’re…
