The Rise of Real-time Bidding
Real-time bidding (RTB) may be confusing for both media buyers and sellers, but that isn’t stopping its rapid expansion. According to a report published by sell-side platform Index Platform, the number of RTB impressions sold via its platform jumped nearly 30% in the first and…
Google Brings Voice Search to iOS: Competition for Apple?
Google’s advanced voice search capability is now available on iOS in an update to its Google Search app. Announced in August, and already available on smartphones running Android 4.1 Jelly Bean, Google’s updated voice search application looks set to take on Apple’s Siri. The app…
Google AdWords Policies Update
Google updated its AdWords policies last week. One of these policies refers to the use of dynamic keyword insertion (DKI) in paid search ads. Google stated that: “Ads using keyword insertion must be grammatically and logically correct, and result in meaningful ad text for the…
LinkedIn Redesigns Company Pages
LinkedIn is moving one step further into business-to-business and business-to-consumer marketing with a new design for company pages and featured updates. The site made its new company page design available to select firms nearly a month ago and is now making the features available for…
Are you the next Facebook MD?
Facebook is on the hunt for its first UK managing director to help navigate its next phase of development and calm the nerves of flighty city investors. A UK headhunter has been approaching senior executives at traditional and digital media owners with the new managing…
“Chinese Internet” legalized in Russia
Russia adopts stringent internet controls amid censorship concerns. New act could place Russia behind a ‘great firewall’ similar to China’s. The Russian parliament unanimously adopted a controversial bill that boosts government control over the internet, despite a campaign warning that it will lead to widespread…
Search Engines in Russia – Just a bit of Stats
Yandex’s share of Russia’s Internet searches fell in the week to July 1, while the percentages for competitors Google Inc. and Mail.ru were unchanged, according to Liveinternet.ru. The share for Yandex, the owner of Russia’s most-used search engine, fell to 60.5% from 60.6% in the previous week, Liveinternet,…
AdWords Limits New Ad Rotation to 30 Days
Google has now changed the “rotation” feature in AdWords; the change limits ad rotation to 30 days. After the 30 days, AdWords will optimize and show the ads that are converting the best and getting the most clicks. Currently AdWords offers three different variations for ad…
The power of Social Media
The 30-minute film to raise public awareness of the crimes of Ugandan warlord Joseph Kony and secure his arrest has been shared more than five million times this week. “Kony 2012” was funded by a campaign group called Invisible Children and directed by Jason Russell,…
Wise New Sayings
Who said that the wise saying has to be old?
