Social Trend: Have you heard of Hidden Cash?
The UK has now received its own version of Hidden Cash, an “anonymous social experiment”. The premise is that an anonymous benefactor has placed envelopes with cash hidden in random locations, even in bins! Those looking to find the ‘moolah’ are provided clues via Twitter….
Birds Eye Pop-up Restaurant – Pay the bill with your Pictures!
Who wants a free lunch? – That of course is a rhetorical question! Social Media marketing campaigns can be surprising, both in a good and bad way. I don’t know anyone who would say no to a free lunch; so already the brains behind this…
Heard of Whisper?
Dubbed “the anti-Facebook” by magazines such as Business Insider and Forbes, Whisper is the smartphone application available on iOS & Android, that provides users a forum to anonymously send and receive messages. The types of messages that are posted are displayed as a text over…
Social media & e-commerce, two become one?
Who said social media channels aren’t built for payment transactions? Royal Dutch Airlines (KLM) recently illustrated how customers’ payments can now be processed through their social media channels. Passengers are now able to book a ticket, an upgrade or add extra baggage via KLM’s Facebook…
Gap shows support to the Sikh community via Social Media
Brands are now using social media more and more. The competition between brands across all social media platforms is also forever increasing; they are ‘chasing’ more followers, more fans, more likes or more retweets. Above all brands want to engage with their audience and target…
Airbus new marketing campaign: ‘It’s the seat’
Airbus has launched a marketing campaign promoting the unique comfort that their passengers now benefit from. They have seats set to a minimum standard of 18 inches. Airbus is also calling on the aviation industry to set a minimum of 18 inches standard for the…
Why Facebook Hashtags don’t work
Last June, Facebook finally gave in and incorporated Twitter’s iconic ‘hashtag’ feature. Facebook users have since been able to search for and click on hashtags in order to find posts on topics they’re interested in. So far, so good. However, after a few months of…
London Fashion Week: Social a must-have for Fashion brands
The fashion industry takes advantage of social media in various ways; brands now use social networks to connect with their audience, approach consumers, whilst getting to know their purchasing habits and preferences. As a result social media strategies can be used to enhance the brand…
Airbnb embraces Vine
Last week Airbnb launched a six-day long social campaign encouraging Vine users to submit a video in order to be selected to feature in a full-length movie using the moniker “Hollywood Vines”. This is an interesting twist in using the new social network to promote individuals as a wider…
What is the future of bricks-and-mortar retail?
In the last decade the retail world has undoubtedly undergone quite a transformation. With the majority of retailers now having a transactional website, consumers can now shop from home, work, or anywhere including remotely via their smartphones. This raises the question; will this trend eventually…
