Why Facebook Hashtags don’t work

Last June, Facebook finally gave in and incorporated Twitter’s iconic ‘hashtag’ feature. Facebook users have since been able to search for and click on hashtags in order to find posts on topics they’re interested in.  So far, so good.  However, after a few months of…

Airbnb embraces Vine

Last week Airbnb launched a six-day long social campaign encouraging Vine users to submit a video in order to be selected to feature in a full-length movie using the moniker “Hollywood Vines”.  This is an interesting twist in using the new social network to promote individuals as a wider…