Consumers want something in return
A study by Yahoo has revealed that 79% of internet users feel they are not getting enough in return from online advertising to make it worth their while engaging with them. The study tells how users feel they are being bombarded with irrelevent information which…
Comparison sites essential for online retail success
In light of the current economic climate more and more people in the UK are turning to comparison wesites when shopping online, according to a study by E-Consultancy and DoubleClick. It seems as the economic crisis worsens retailers are going to have to become more…
Using PPC to drive profitable retail sales
The following is a quick best practice guide to developing and managing an ROI focused PPC campaign for a retail e-commerce website. Tug is a specialist Search Engine Marketing agency with years of experience in the online fashion retail sector. Clients include, Katharine Hamnett, Amplified,…
Mozilla, Explorer, Chrome or Safari?
With a fairly ample range of web browsers in the market, selecting the ‘by-default’ one turns out to be a nightmare; so here at Tug –search engine marketing, we have decided to list some pros and cons of the most important browsers. To bear in…
Is Search Engine Optimisation changing?
With Microsoft challenging Google’s PageRank by unveiling a revolutionary algorithm which measures the time people spend on any website, Search Engine Optimization will have to come up with fresh ideas to catch up with the eventual changes.  Although BrowseRank has got its weaknesses –i.e: Social…
