The rise and rise of AI: where does it leave humans?
The boundaries between humans and machines are increasingly becoming blurry. Marketers are already contemplating how artificially intelligent (AI) machines will help them create smarter campaigns and personalise marketing messages in real-time. Companies are even debating the creation of a chief artificial intelligence officer (CAIO) to take ownership of delivering…
Long & McQuade ‘remix’ their current digital strategy with Tug Toronto
Long & McQuade ‘remix’ their current digital strategy with Tug Toronto Toronto, March 28th, 2017 – Family owned musical instrument retailer Long & McQuade has appointed Tug of Toronto as its digital agency of record. Tug will use a proactive approach, focusing on the brands…
Fight Local, Win National Approach Gives Tug the £4m Thomas Sanderson Digital Media Account
Fight Local, Win National Approach Gives Tug the £4m Thomas Sanderson Digital Media Account London (UK), 10th February 2017 – Global digital media agency Tug has added to their roster of home improvement clients, having been engaged by Thomas Sanderson as their lead digital media…
Kirin Ichiban Taps Tug To Handle Social Media In UK
Kirin Ichiban Taps Tug To Handle Social Media In UK Tug was tapped by Japanese beer Kirin Ichiban to handle its UK social media. Along with strategic planning, the UK-based agency will handle content creation across several social platforms. Tug will work closely with existing…
Tug Life: How digital media is driving real-life behaviour
Tug Life: How digital media is driving real-life behaviour Last year we started something called TUG LIFE. This year, we’re delighted to have secured a bigger pop-up store, at the end of the iconic Brick Lane at the heart of Shoreditch. How digital media is driving…
For your diary – Tug Life II Digital vs Real Life Expo
We are very excited about next week’s talks presented by Tug at their Digital Vs Real Life expo in London next week. The digital media agency is hosting a week-long series of events and discussions on how digital media is driving real life behaviour and…
Costa Express hires Tug
Costa Express hires Tug Toronto, March 18th, 2016 – London-based coffee shop chain Costa Express has retained Tug of Toronto as its digital agency. The firm will support the brand’s Canadian launch with digital and local programmatic display advertising. Costa Express will launch in Canada…
Everest windows shifts £10m digital media account from MediaCom to Tug
Everest windows shifts £10m digital media account from MediaCom to Tug Everest, the windows and home improvement brand, has prized agency Tug with its £10m digital media account, handing it over from incumbent MediaCom. Tug will take over the strategic and day-to-day management of Everest’s…
Ad of the Week: the Johnnie Walker & Mr Porter Partnership
To all ‘fashionistos’ and whisky admirers, you’re in for a treat. ‘The gentleman’s wager’ is the new ad for Johnnie Walker Blue Label; which is produced from rare casks of whiskies from across Scotland). The ad combines a renowned casting – Jude Law and Giancarlo…
Heineken, @wherenext
@wherenext is Heineken’s latest social venture, designed to unite its audience in the urban pursuit of knowledge through their ‘Cities of the World’ campaign. By tweeting @wherenext followed by a location, users are sent a number of potential venues and a link to a mobile…
