Influencers, Digital Outdoor and the Great Internet Escape
Teen influencers such as PewDiePie and Logan Paul have had a torrid past 10 months as their misdeeds have landed them in the grown-up news. But despite bad press for influencer marketing, it’s no contradiction that the practice continues to boom. A recent US study…
Sales, forward or backward?
Picture this. Back in ‘the good old days’, a salesman would knock door to door displaying the wares of which he sought to sell, chatting with his prospective clients and using every tactic he knew. As a result, he may have hit one in every…
Bing Intent Ads
Whenever you’re performing an online search, Bing is often overlooked next to its juggernaut rival, Google. We all know the latter is the world’s number one search engine, but Bing Ads with 918 million monthly searches, a market share of 25.1%, and ads appearing on…
For the AdWords geeks
You may not have heard it through all the fake news, but rejoice, for this week the new AdWords interface is now available to all advertisers! They say a good worker never blames his tools. Although undeniably, with better tools you can do a better…
What Makes a Standout Programmatic Campaign?
With our session on how to use inspired creative across programmatic campaigns to really engage with audiences fast approaching, what better time to discuss my favourite campaign of all time. The rollout for Narcos Season 3 is the one campaign that really stands out for…
The Skinny on Voice Search
Voice search originated in 2002, with the initial release of Google Voice search. 10 years later, Google released a new Google Search app for iOS, which featured an enhanced Google Voice Search function, aimed to compete with Apple’s voice assistant Siri. Since Apple’s Siri emerged…
The rise and rise of AI: where does it leave humans?
The boundaries between humans and machines are increasingly becoming blurry. Marketers are already contemplating how artificially intelligent (AI) machines will help them create smarter campaigns and personalise marketing messages in real-time. Companies are even debating the creation of a chief artificial intelligence officer (CAIO) to take ownership of delivering…
Long & McQuade ‘remix’ their current digital strategy with Tug Toronto
Long & McQuade ‘remix’ their current digital strategy with Tug Toronto Toronto, March 28th, 2017 – Family owned musical instrument retailer Long & McQuade has appointed Tug of Toronto as its digital agency of record. Tug will use a proactive approach, focusing on the brands…
Fight Local, Win National Approach Gives Tug the £4m Thomas Sanderson Digital Media Account
Fight Local, Win National Approach Gives Tug the £4m Thomas Sanderson Digital Media Account London (UK), 10th February 2017 – Global digital media agency Tug has added to their roster of home improvement clients, having been engaged by Thomas Sanderson as their lead digital media…
Kirin Ichiban Taps Tug To Handle Social Media In UK
Kirin Ichiban Taps Tug To Handle Social Media In UK Tug was tapped by Japanese beer Kirin Ichiban to handle its UK social media. Along with strategic planning, the UK-based agency will handle content creation across several social platforms. Tug will work closely with existing…
