The Power of Neurodiversity in the Workplace
Yesterday morning, Tug hosted BIMA’s latest breakfast event – ‘Great Minds Don’t Think Alike: The Power of Neurodiversity’ – in our London office. The morning had a fantastic turnout – with our Shoreditch hub hosting a keen audience eager to learn more about neurodiversity in…
Webinar: The Future of Search and AI/ML
We recently hosted our webinar, The Future of Search, to explore how Artificial Intelligence (AI) and Machine Learning (ML) truly impact search. There’s no doubt AI has been thrown into the marketing spotlight recently, and rightly so. AI could be considered the next significant shift…
SEO Essentials: 10 Questions to Ask Your Design Agency
Every web design agency will say they are experts in SEO and can protect your organic performance when they launch your new site. Yet history is littered with examples of global brands that saw SEO rankings crash immediately post-site launch. At Tug we have helped…
Diversity in Digital Marketing – Why You Need It and How to Achieve It
By Bella Backwell, Junior Copywriter at Tug Agency It feels like pretty much everywhere we look we’re exposed to advertisements. On our phones, the television, buildings, public transport – you name it, there’s an ad on it. However, among all the many millions of messages…
Lunch & Learn: Modern Search – Upgrading Your Accounts for Machine Learning Success
Kicking off with our latest Lunch & Learn on modern search best practices, Ian Khan, our Paid Media Account Director, introduced the concept of ‘Hagakure’. Hagakure is the name of a classic piece of Japanese samurai literature, which roughly translates to ‘hidden behind the leaves’,…
Tug Life Series: The Revolution of AI Tools – How Can They Give You a Competitive Edge?
This Wednesday, we hosted a panel discussion on The Revolution of AI Tools as part of our Tug Life Series. The event took place in our London office, and brought together marketers from across the city and further afield – all keen to learn more…
SEO Autopilot: Turbocharge Your Everyday eCommerce Tasks with Automation
Last week, our very own SEO Account Director Issie Hannah spoke at BrightonSEO. Issie explored some of the innovative ways SEOs can make time-consuming eCommerce tasks more efficient through automation. Here’s a rundown of the talk, including examples of some of the practical eCommerce tasks…
The Great Social Media Migration: Where Are People Going?
At a time where we’re seeing social media platforms appearing all over the web, it’s important to understand what these new apps have to offer, whether they’re worth brands investing into, and why they’re so popular with the Gen-Z demographic. This year we have seen…
Insights From BIMA’s Cultural Credibility Breakfast Morning
At Tug we had the privilege of hosting BIMA’s breakfast briefing about cultural credibility. Advertising has the bigger responsibility to become more inclusive and diverse as we create ads that target a wider audience. Misrepresentation is a direct result of lack of representation within an…
Programmatic Creativity
Never mind the tech (for a moment). What do you actually want to say? Will anyone care? Welcome to our first in a series of white papers covering the latest thinking in the converging fields of Media, Technology and Creativity. “Programmatic advertising is everywhere and…
