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    5 reasons to decline an affiliate application

    by Dave Tinneny July 13, 2012

    An important aspect to any affiliate programme is approving and declining sites that apply to join and promote the brand. You don’t have to look far on the A4U Forum to find disgruntled affiliates complaining that they haven’t been approved and that it’s disgraceful behaviour…

    Affiliate Marketing

    Forrester confirms it… Affiliate Marketing is great!

    by Dave Tinneny July 4, 2012

    ‘What’s so great about affiliate marketing anyway?’ Rakuten Linkshare recently commissioned Forrester to compile a research paper on the current state of affiliate marketing and its future over the next four years. It’s just been released entitled ‘Affiliate Marketing – The direct and indirect value…

    Affiliate Marketing

    Affiliate Window changes dashboard in aggressive upgrade strategy

    by Dave Tinneny June 21, 2012

    Following the recent news that Affiliate Window is expanding into the US market, it makes sense that they would try to bulk up their war chest for what must be a massive undertaking. A recent addition to their award winning platform shows an aggressive approach…

    Affiliate Marketing

    Social media affiliate models and the dangers of the sub network

    by Dave Tinneny June 12, 2012

    Social media remains an elusive, yet incredibly tempting proposition for brands and retailers alike. Tapping into a captive audience of millions, who will recommend products and services to their friends, which will in turn generate consistent, incremental sales is becoming something of an obsession for…

    Affiliate Marketing, Social & Content

    The death of QR Codes and the impending rise of Augmented Reality

    by Dave Tinneny May 23, 2012

    QR Codes have been around for almost 20 years… That’s something to think about the next time you see one in a ridiculous placement. Those mysterious black and white pixelated boxes were originally intended to track vehicles during the manufacture process at a Toyota factory…

    Internet Marketing, Mobile, Technology

    Rakuten to invest $50M in Pinterest

    by Dave Tinneny May 17, 2012

    Japanese ecommerce giant Rakuten today announced it will invest upwards of $50 million in the next funding round for social bookmarking phenomenon Pinterest. The round should raise $100 million in total, with the remainder likely to come from existing investors Andreessen Horowitz, Bessemer Venture Partners,…

    Affiliate Marketing, Social & Content

    Songkick – The perfect example of an affiliate site?

    by Dave Tinneny May 2, 2012

     The UK Affiliate Industry is dominated by large voucher code and cashback sites. It’s the first thing you think of when someone mentions the word ‘affiliate’. A recent article on the Affiliates4U site claimed that the UK was ‘teetering on extreme coupon culture’ and it’s…

    Affiliate Marketing

    An update on the ePrivacy Directive for Affiliates

    by Dave Tinneny April 20, 2012

    Disclaimer: This blog post, or any other information released by Tug is purely our own opinion and cannot be taken as binding legal advice. This is because none of us are lawyers. Also, trying to find anyone who will give you some straight-forward advice on…

    Affiliate Marketing

    Google Affiliate Network finally arrives in the UK

    by Dave Tinneny April 4, 2012

    So, Google Affiliate Network launches in the UK today almost four years after first launching in the US. This could be a ‘where were you when you heard?’ moment for some in the industry, or just a small blip in an otherwise slow news day,…

    Affiliate Marketing, Internet Marketing

    An affiliate introduction to the European Cookie Law

    by Dave Tinneny March 29, 2012

    The 26th of May… put a reminder in your calendar now, because the world of affiliates will get extremely interesting from that date onwards. Why? Well the good folks at the EU have decided to implement a new law governing the use of cookies and…

    Affiliate Marketing
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