5 reasons to decline an affiliate application
An important aspect to any affiliate programme is approving and declining sites that apply to join and promote the brand. You don’t have to look far on the A4U Forum to find disgruntled affiliates complaining that they haven’t been approved and that it’s disgraceful behaviour…
Forrester confirms it… Affiliate Marketing is great!
‘What’s so great about affiliate marketing anyway?’ Rakuten Linkshare recently commissioned Forrester to compile a research paper on the current state of affiliate marketing and its future over the next four years. It’s just been released entitled ‘Affiliate Marketing – The direct and indirect value…
Affiliate Window changes dashboard in aggressive upgrade strategy
Following the recent news that Affiliate Window is expanding into the US market, it makes sense that they would try to bulk up their war chest for what must be a massive undertaking. A recent addition to their award winning platform shows an aggressive approach…
Social media affiliate models and the dangers of the sub network
Social media remains an elusive, yet incredibly tempting proposition for brands and retailers alike. Tapping into a captive audience of millions, who will recommend products and services to their friends, which will in turn generate consistent, incremental sales is becoming something of an obsession for…
The death of QR Codes and the impending rise of Augmented Reality
QR Codes have been around for almost 20 years… That’s something to think about the next time you see one in a ridiculous placement. Those mysterious black and white pixelated boxes were originally intended to track vehicles during the manufacture process at a Toyota factory…
Rakuten to invest $50M in Pinterest
Japanese ecommerce giant Rakuten today announced it will invest upwards of $50 million in the next funding round for social bookmarking phenomenon Pinterest. The round should raise $100 million in total, with the remainder likely to come from existing investors Andreessen Horowitz, Bessemer Venture Partners,…
Songkick – The perfect example of an affiliate site?
The UK Affiliate Industry is dominated by large voucher code and cashback sites. It’s the first thing you think of when someone mentions the word ‘affiliate’. A recent article on the Affiliates4U site claimed that the UK was ‘teetering on extreme coupon culture’ and it’s…
An update on the ePrivacy Directive for Affiliates
Disclaimer: This blog post, or any other information released by Tug is purely our own opinion and cannot be taken as binding legal advice. This is because none of us are lawyers. Also, trying to find anyone who will give you some straight-forward advice on…
Google Affiliate Network finally arrives in the UK
So, Google Affiliate Network launches in the UK today almost four years after first launching in the US. This could be a ‘where were you when you heard?’ moment for some in the industry, or just a small blip in an otherwise slow news day,…
An affiliate introduction to the European Cookie Law
The 26th of May… put a reminder in your calendar now, because the world of affiliates will get extremely interesting from that date onwards. Why? Well the good folks at the EU have decided to implement a new law governing the use of cookies and…
