The biggest change in Journalism… since the pen
The atrocities in Eastern Ukraine last week were truly horrific to watch. Our TV screens have now, for 6 days been portraying the enormous devastation, speculation and finger pointing.
Social Media: one big review platform
New research from BrightLocal suggests that 88% of consumers trust online reviews as much as personal recommendations. This is potentially great news for amusements / attractions; an area that traditionally benefited massively from word of mouth.
Wordeo: the restricted creative’s best friend
At a time when people seem to be having sleepless nights about ‘Facebook ZERO’ the pressure is on to create engaging content. The phrase ‘engaging’ content is in itself a slight mystery. In the world of Social, the word ‘engaging’ gets passed around so much…
Social Media and TV… it’s a bit good isn’t it?
In April 2013 I attended (the now legendary… mainly for the drinks afterwards) Twitter4Brands event in South London. For those of you that don’t know it, it’s an event held by Twitter where some of their top guys (Bruce Daisley – UK MD, Oli Snoddy…
Social Media: the new playground
Having grown up in the 90’s, I experienced the launch (often short-lived) of some of the most iconic toys. There was a time when the biggest symbol of social status was the Yoyo you owned. I owned an ‘X-brain’ and as such was the…
