Administrators of Facebook Pages are likely to witness a decrease of Page Likes (or fan numbers) over the next few weeks. Facebook announced earlier this month that as of March 12th 2015 they are looking to close ‘certain’ user accounts.

As expected from Twitter, I arrive at a rather stunning hotel tucked away in the backstreets of Piccadilly. You can usually spot a Social Media event by the guy on his iPhone8 stood outside the venue wearing Google Glass, some skinny jeans and sporting an…

Social Media Week is back this September, running in 11 cities across the world. In such a fast-moving industry, Social Media Week often acts as an ironic welcome rest, giving us time to carefully consider where we are and what’s next. The ever-growing schedule has…

Social Media has long been, and will continue to be, shrouded by a blanket of uncertainty when reporting. There are so many metrics that one can report on, that an analysis of a campaign can lose its focus. In recent years, more and more metrics…

Barely a month goes by without Facebook making some sort of policy change. It’s always nice to wake up to (ironically) your Twitter feed clogged with profanities about Facebook’s latest alteration to their terms of use. Often these policy alterations are aimed at developers and…

Yesterday marked the 48th anniversary since the England team, led by Bobby Moore lifted the World Cup on home soil in 1966. It seems tragic to think that this is the only slice of World Cup pie we can feed on, despite the fact it…

I imagine the vast majority of the newly reported 271 million monthly Twitter users are unaware of the dramas that have occurred behind closed doors since that business’s birth in 2006. Considering the platform’s absolute essence is about transparency and communication, over the years Twitter…