Dave Porter, Tug’s Head of Client Services shares his 3 pillars to overcome SaaS marketing complexity with clickz.com
SaaS marketing is complex, but campaigns can be highly successful if they follow the three pillars of smart strategy: acquisition, conversion, and retention. Tug’s Head of Client Services, Dave Porter shares The three pillars to overcome SaaS marketing complexity. With 20 years’ experience in on…
Knowing When and How to Expand Your SaaS Internationally (Part 2/2)
As a successful SaaS publisher, no doubt you already have your business’s core markets worked out. You know your highest revenue drivers; you know your areas of lowest churn and where you have a fair share of voice. But how do you find pockets of…
Acquisition, Conversion and Retention: get your KPIs right and the sales will take care of themselves (Part 1/2)
For such a snappy acronym, SaaS maps out an increasingly vast business. The subscription software model has conquered the global workplace in the past decade, and Software as a Service describes a multitude of cloud-hosted apps in an industry whose revenues Gartner expects to grow…
Establishing data truth to drive acquisition, conversion and retention in SaaS marketing
This is the first in a series of content exploring the fascinating world of SaaS and SaaS Marketing. We will be investigating topics around data intelligence, tracking and visualisation as well as the common pitfalls SaaS marketers experience when starting out. We will be looking…
What’s the buzz in Social Meed-ya this week?
Was it Twitter’s share price taking a tumble? Or Facebook announcing that Q4 2013 was their biggest ever quarter for advertising spend? Or is the news that it was 10 years to the date that a lowly Harvard student launched a social network in his…
HRH The Prince of Wales in the Hood
HRH The Prince of Wales in Shoreditch today in none other than Charlotte Road, home of Tug Towers! Unfortunately he didn’t have time to pop in for a cup of tea today as he was busy visiting one of his charities The Princes School of…
Beam Me Up Speccy!
Don’t be offended by the title now, as a glasses wearer myself, I am merely referring to the bespectacled future of search that is ‘Google Glass’ and the technologies that are being developed for it! Back in March, our Social Media Director Ben posted about…
Facebook Calls Time on ‘Fan-Gating’
11.5 million Facebook users ‘Like’ the Nike Football fan page, but only 7 million ‘Like’ the Adidas Football fan page. Which one is better, or the most favoured? Is it the brand with the most ‘Likes’? Well, both fan pages have a similar count of…