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    • Blog

    Dave Porter, Tug’s Head of Client Services shares his 3 pillars to overcome SaaS marketing complexity with clickz.com

    by Dave Porter February 8, 2021

    SaaS marketing is complex, but campaigns can be highly successful if they follow the three pillars of smart strategy: acquisition, conversion, and retention. Tug’s Head of Client Services, Dave Porter shares The three pillars to overcome SaaS marketing complexity. With 20 years’ experience in on…

    In The News

    Knowing When and How to Expand Your SaaS Internationally (Part 2/2)

    by Dave Porter October 16, 2019

    As a successful SaaS publisher, no doubt you already have your business’s core markets worked out. You know your highest revenue drivers; you know your areas of lowest churn and where you have a fair share of voice. But how do you find pockets of…

    Everything Else, Whitepaper

    Acquisition, Conversion and Retention: get your KPIs right and the sales will take care of themselves (Part 1/2)

    by Dave Porter October 10, 2019

    For such a snappy acronym, SaaS maps out an increasingly vast business. The subscription software model has conquered the global workplace in the past decade, and Software as a Service describes a multitude of cloud-hosted apps in an industry whose revenues Gartner expects to grow…

    Everything Else, Whitepaper

    Establishing data truth to drive acquisition, conversion and retention in SaaS marketing

    by Dave Porter May 21, 2019

    This is the first in a series of content exploring the fascinating world of SaaS and SaaS Marketing. We will be investigating topics around data intelligence, tracking and visualisation as well as the common pitfalls SaaS marketers experience when starting out. We will be looking…

    Whitepaper

    What’s the buzz in Social Meed-ya this week?

    by Dave Porter February 6, 2014

    Was it Twitter’s share price taking a tumble? Or Facebook announcing that Q4 2013 was their biggest ever quarter for advertising spend? Or is the news that it was 10 years to the date that a lowly Harvard student launched a social network in his…

    Search Trend Thursday, Social & Content, Tug

    HRH The Prince of Wales in the Hood

    by Dave Porter July 10, 2013

    HRH The Prince of Wales in Shoreditch today in none other than Charlotte Road, home of Tug Towers! Unfortunately he didn’t have time to pop in for a cup of tea today as he was busy visiting one of his charities The Princes School of…

    Tug

    Beam Me Up Speccy!

    by Dave Porter May 30, 2013

    Don’t be offended by the title now, as a glasses wearer myself, I am merely referring to the bespectacled future of search that is ‘Google Glass’ and the technologies that are being developed for it! Back in March, our Social Media Director Ben posted about…

    Mobile, Social & Content, Technology, Tug

    Facebook Calls Time on ‘Fan-Gating’

    by Dave Porter April 13, 2012

    11.5 million Facebook users ‘Like’ the Nike Football fan page, but only 7 million ‘Like’ the Adidas Football fan page.  Which one is better, or the most favoured? Is it the brand with the most ‘Likes’? Well, both fan pages have a similar count of…

    Pay Per Click, Social & Content

    Latest

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    Three 2020 Campaigns That Inspire Me
    By Ugne Gumenikovaite
    0
    Sell The Solution, Not The Software: A guide to creating better SaaS creative content
    By Emily Knox
    0
    Nick Beck, CEO of Tug gives bandt.co.au his thoughts on Facebook’s promise to remove news content in Australia
    By Nick Beck

    Latest

    0
    Three 2020 Campaigns That Inspire Me
    By Ugne Gumenikovaite
    0
    Sell The Solution, Not The Software: A guide to creating better SaaS creative content
    By Emily Knox
    0
    Nick Beck, CEO of Tug gives bandt.co.au his thoughts on Facebook’s promise to remove news content in Australia
    By Nick Beck

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