Tug Agency Tug Agency Tug Agency
  • Toggle menu
    Tug Agency Tug Agency Tug Agency
    • Services
      • Media
        • Pay-Per-Click (PPC)
        • Display
        • Paid Social
        • Affiliate Marketing
        • Influencer Marketing
        • Offline
      • Technology
        • SEO
        • Data & Analytics
        • Data Integration
        • Attribution
        • Visualisation
      • Creative
        • Content Marketing
        • Creative Campaigns
        • Digital PR
        • Conversion Rate Optimisation
        • Social Media Management
        • Dynamic Creative
    • Practices
      • Retail Assistant
      • SaaS Performance
      • International Expansion
      • In-House Partnership
    • Performance
      • WWF
      • milk&more
      • GoToMeeting
      • OCAD
      • Intuit
      • Long & McQuade
      • DHL
      • BizCover
      • NobleOak
      • CHAMÄLEON
      • Bexio
      • LastPass
    • Agency
      • Management
      • Life at Tug
      • Careers
      • In the news
      • Cookie-Less
      • Payment Solutions
      • Sustainable Shopping
      • Diversity
      • Charity
      • Environment
      • Events
    • Contact
      • London
      • New York
      • Singapore
      • Sydney
      • Toronto
      • Berlin
    • Blog

    The Top 10 SaaS trends of 2021 and into the future

    by Dave Porter April 30, 2021

    The growth of the software-as-a-service (SaaS) industry has been unrivaled in recent years, as developers continue to innovate and offer more varied and tailored solutions to business problems. There’s a SaaS product for almost every industry and role, and SaaS is big business. These recent…

    Internet Marketing, Technology

    Dave Porter, Tug’s Head of Client Services shares his 3 pillars to overcome SaaS marketing complexity with clickz.com

    by Dave Porter February 8, 2021

    SaaS marketing is complex, but campaigns can be highly successful if they follow the three pillars of smart strategy: acquisition, conversion, and retention. Tug’s Head of Client Services, Dave Porter shares The three pillars to overcome SaaS marketing complexity. With 20 years’ experience in on…

    In The News

    Knowing When and How to Expand Your SaaS Internationally (Part 2/2)

    by Dave Porter October 16, 2019

    As a successful SaaS publisher, no doubt you already have your business’s core markets worked out. You know your highest revenue drivers; you know your areas of lowest churn and where you have a fair share of voice. But how do you find pockets of…

    Everything Else, Whitepaper

    Acquisition, Conversion and Retention: get your KPIs right and the sales will take care of themselves (Part 1/2)

    by Dave Porter October 10, 2019

    For such a snappy acronym, SaaS maps out an increasingly vast business. The subscription software model has conquered the global workplace in the past decade, and Software as a Service describes a multitude of cloud-hosted apps in an industry whose revenues Gartner expects to grow…

    Everything Else, Whitepaper

    Establishing data truth to drive acquisition, conversion and retention in SaaS marketing

    by Dave Porter May 21, 2019

    This is the first in a series of content exploring the fascinating world of SaaS and SaaS Marketing. We will be investigating topics around data intelligence, tracking and visualisation as well as the common pitfalls SaaS marketers experience when starting out. We will be looking…

    Whitepaper

    What’s the buzz in Social Meed-ya this week?

    by Dave Porter February 6, 2014

    Was it Twitter’s share price taking a tumble? Or Facebook announcing that Q4 2013 was their biggest ever quarter for advertising spend? Or is the news that it was 10 years to the date that a lowly Harvard student launched a social network in his…

    Search Trend Thursday, Social & Content, Tug

    HRH The Prince of Wales in the Hood

    by Dave Porter July 10, 2013

    HRH The Prince of Wales in Shoreditch today in none other than Charlotte Road, home of Tug Towers! Unfortunately he didn’t have time to pop in for a cup of tea today as he was busy visiting one of his charities The Princes School of…

    Tug

    Beam Me Up Speccy!

    by Dave Porter May 30, 2013

    Don’t be offended by the title now, as a glasses wearer myself, I am merely referring to the bespectacled future of search that is ‘Google Glass’ and the technologies that are being developed for it! Back in March, our Social Media Director Ben posted about…

    Mobile, Social & Content, Technology, Tug

    Facebook Calls Time on ‘Fan-Gating’

    by Dave Porter April 13, 2012

    11.5 million Facebook users ‘Like’ the Nike Football fan page, but only 7 million ‘Like’ the Adidas Football fan page.  Which one is better, or the most favoured? Is it the brand with the most ‘Likes’? Well, both fan pages have a similar count of…

    Pay Per Click, Social & Content

    Latest

    0
    The Impact of Changing Consumer Behaviour on Insurance Brands
    By Gloria Kebudi
    0
    The Importance of Brand Activity in a Cost of Living Crisis
    By James Kirwan
    0
    BIMA Breakfast – Digital Design for People with Physical Disabilities
    By Sean Greally

    Latest

    0
    The Impact of Changing Consumer Behaviour on Insurance Brands
    By Gloria Kebudi
    0
    The Importance of Brand Activity in a Cost of Living Crisis
    By James Kirwan
    0
    BIMA Breakfast – Digital Design for People with Physical Disabilities
    By Sean Greally

    Contact Us

    London:

    +44(0) 207 033 6933

    New York:

    +1 (212) 796-2095

    Toronto:

    +1 416 516 3333

    Singapore:

    +65 66317967

    Sydney:

    +61 (0) 2 9197 0899

    Berlin:

    +49 (0) 30 5201 5137

    IMPRESSUM

      Your personal details are safe with us. For more info, read our privacy policy

      Follow Us

      This site uses cookies to give you the best possible experience. Privacy & Cookie Policy Cookie settings Reject Accept All
      Privacy & Cookies Policy

      Privacy Overview

      This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
      Necessary
      Always Enabled
      Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
      Functional
      Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
      CookieDurationDescription
      bcookie2 yearsLinkedIn sets this cookie from LinkedIn share buttons and ad tags to recognize browser ID.
      bscookie2 yearsLinkedIn sets this cookie to store performed actions on the website.
      langsessionLinkedIn sets this cookie to remember a user's language setting.
      lidc1 dayLinkedIn sets the lidc cookie to facilitate data center selection.
      UserMatchHistory1 monthLinkedIn sets this cookie for LinkedIn Ads ID syncing.
      Analytics
      Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
      CookieDurationDescription
      _ga2 yearsThe _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.
      _ga_KEM7E6CDXP2 yearsThis cookie is installed by Google Analytics.
      _gat_UA-4753323-51 minuteA variation of the _gat cookie set by Google Analytics and Google Tag Manager to allow website owners to track visitor behaviour and measure site performance. The pattern element in the name contains the unique identity number of the account or website it relates to.
      _gcl_au3 monthsProvided by Google Tag Manager to experiment advertisement efficiency of websites using their services.
      _gid1 dayInstalled by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously.
      AnalyticsSyncHistory1 monthUsed by LinkedIn to store information about the time a sync with the lms_analytics cookie took place for users in the Designated Countries.
      CONSENT2 yearsYouTube sets this cookie via embedded youtube-videos and registers anonymous statistical data.
      FPIDsessionRegisters statistical data on users' behaviour on the website. Used for internal analytics by the website operator.
      FPLCsessionRegisters a unique ID that is used to generate statistical data on how the visitor uses the website.
      Advertisement
      Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
      CookieDurationDescription
      _fbp3 monthsThis cookie is set by Facebook to display advertisements when either on Facebook or on a digital platform powered by Facebook advertising, after visiting the website.
      _irsessionThis is a Pinterest cookie that collects information on visitor behaviour on multiple websites. This information is used on the website, in order to optimize the relevance of advertisement.
      fr3 monthsFacebook sets this cookie to show relevant advertisements to users by tracking user behaviour across the web, on sites that have Facebook pixel or Facebook social plugin.
      li_gc2 yearsUsed to store consent of guests regarding the use of cookies for non-essential purposes
      test_cookie15 minutesThe test_cookie is set by doubleclick.net and is used to determine if the user's browser supports cookies.
      VISITOR_INFO1_LIVE5 months 27 daysA cookie set by YouTube to measure bandwidth that determines whether the user gets the new or old player interface.
      YSCsessionYSC cookie is set by Youtube and is used to track the views of embedded videos on Youtube pages.
      yt-remote-connected-devicesneverYouTube sets this cookie to store the video preferences of the user using embedded YouTube video.
      yt-remote-device-idneverYouTube sets this cookie to store the video preferences of the user using embedded YouTube video.
      SAVE & ACCEPT
      Powered by CookieYes Logo