24.1% of searches sending traffic to Google News are celebrity related
According to a report by Hitwise, 24.1% of searches sending traffic to Google News were celebrity related. NMA had this to say: “The report tracked over 260,000 search terms that sent traffic to the site in the 12 weeks leading up to 21 March 2009 and…
Google Content Network Traffic Grows by 300%
In the wake of Yahoo’s anouncement that its content network will be shutting down as of the 31st March, Google have shown that the content network can, and does, work. Research by Efficient Frontier has shown that impressions on Googles Content Network have grown by over…
Microsoft to Slash 5% of WorkForce
Microsft revealed today that they are to cut 5,000 jobs over the next 18 months as the company drops 11% on profits. Â NMA had this to say: Â Microsoft is to cut 5,000 jobs, approximately 5% of its entire workforce, over the next 18 months as…
Yahoo to Reduce Agency Discounts
In a memo to agencies, Yahoo has announced plans to reduce the kick-backs it gives to agencies that spend over a specified amount on Yahoo. Revolution had this to say: The move could see brands reduce the amount they spend with Yahoo!, according to industry sources….
YouTube to take on Google Adwords Sponsored Search Model
In a bid to monetise YouTube, Google have announced they are to test its Adwords Sponsored Search sytsem on the site it bought for 1.65bn in October 2006. Brand Republic said ths: “The YouTube Sponsored Video will allow people posting videos on YouTube to promote…
Adwords Quality Score for Previously Unsearched Keywords
Last week Tug launched a PPC campaign to coincide with the release of a huge Holywoood blockbuster film. We quickly found that certain keywords on Google were getting awful Quality Scores despite the fact that the keywords were 100% relevant to both the AdCopy and their Landing Pages/Website (Quality Scores…
Yahoo’s Hillary Schneider on the Yahoo/Google Agreement
Today, Yahoo’s Hilary Schneider e-mailed all Yahoo clients letting them know directly Googles decision to terminate the advertising services agreement that the companies announced in June. Here are some of the main points of the e-mail: “Yahoo! continues to believe in the benefits of the agreement,…
