Google’s Broad Match Modifiers
In the US last week, Google launched their new match-type the Broad Match Modifier (BMM). This is illustrated in the graphic below: Essentially this means that by adding a “+” in front of any of the words in your search term, that word (or its…
The Start of Photo Search for Facebook?
Facebook has announced that it is currently in the process of testing a new feature that allows automatic recognition of faces; and therefore makes the whole photo-tagging process much quicker. This apparently “new” technology has been developed by Facebook’s most recent acquisition – Divvyshot. To…
AdWords Campaign Experiment – BETA
An important part of running a successful PPC campaign is the constant testing of bids, adcopy, keywords etc. However, it is sometimes difficult to know 100% whether the changes in results that happened during your test were specifically down to the changes you made. For…
The Yahoo / MSN Transition Explained (US/Canada)
The Yahoo/MSN merger sent out a powerpoint presentation to US advertisers this week, detailing how the transition will work in the US/Canada. This includes a timeline for the changeover and a graphic on how the two companies will work together. The benfits they give are…
Google Tests Twitter Feeds in Display Ads
It was rumoured on Clickz this week, that Google has invited a small amount of advertisers to test a new content network Ad format that integrates in the advertisers Twitter feed. The layout of the banner Ad will be the Twitter bird logo sitting in…
BP buy “Oil Spill” PPC Search Terms
BP was yesterday accused of being unethical, as they used PPC to try to dampen the effect the Gulf of Mexico oil spill has had on their brand’s reputation. The company has been purchasing ppc keywords like “oil spill”, “deepwater horizon” and “gulf of mexico”…
Social Networks overtake Search Engines in UK Traffic
Experian Hitwise today announced figures that showed social networks have become more popular than search engines in the UK. The firm said traffic to social networks accounted for 11.9% of UK visits in May, whilst search engines accounted for 11.3%. It also said that Facebook…
Facebook:Is it now a “core” part of an online marketing campaign?
Today Mike Murphy, Facebook’s vice-president of Global sales, announced that it had more than quadrupled the number of its advertiser clients since the beginning of 2009. He also claimed that advertising on Facebook has become “absolutely core to marketing campaigns” – but has it? What…
The BBC’s ‘Visual Graphic’ of the Top 100 Sites
As part of their ‘Superpower’ season, the BBC have created an ‘Interactive Graphic’ showing the internet’s top 100 websites in terms of monthly traffic, as measured by Nielson. The data has been segemented by industry, and covers the UK, France, Germany, Italy, Spain, Switzerland, Brazil,…
Google Executives Prosecuted in Italy
In a potentially groundbreaking case, an Italian court has today convicted 3 Google Executives in a trial over the publishing of an autistic teenager being bullied. Whilst all 3 were absolved from defamation, they were convicted of privacy violations: The BBC reported: “The three employees,…
