Google’s cookie stay of execution changes nothing
Everyone might be shocked by the sudden extension of third-party cookie bail, but no-one is all that surprised. Following antitrust lawsuits and scrutiny from the UK Competition and Markets Authority, it was clear Google’s Privacy Sandbox proposals weren’t going to pass muster, well before the latest EU Commission…
Google Adwords Launches Cross-Account Conversion Tracking
In today’s world the average consumer will no longer search via one keyword or purchase a product based on that one result. Instead, for example, a user may first see a given companies banner ad in the morning, then in the evening may return home after…
Tug Recruiting for PPC Account Manager
Job Description: PPC Account Manager Tug requires a PPC Account Manager to join our growing team. We are a results driven company that treats all clients equally – no matter what their spend, our objective is to continually improve their campaigns. We have a wide…
Display Predictions 2013
Because digital evolves at a pace faster than Speedy Gonzales, it sometimes feels like display is the time-worn veteran of digital marketing. But next year is set to mark a turning point. 2013 will be the year that display reaches new heights of targeting precision…
Google Introduces ‘Flexible Reach Targeting’ to GDN
Following on from last months introduction of the ‘Display Tab’ in Adwords, Google’s next step to create a more controlled Display Network has been the introduction of ‘Flexible Reach‘ targeting. Where as in the past the targeting method for the GDN has been set at a campaign…
UK Paid Search worth more than £4bn!
It was announced on Econsultancy yesterday that, despite the current gloomy economic outlook, the UK Paid Search market is expected to reach a value of £4.19bn by the end of 2012. This is up 14% from 2011 when the market was valued at £3.68bn. This…
Google Launches ‘Auction Insights’ Report
Google took a big bit into the Search Competitor Monitoring market this week when it announced on the Google Blog the introduction of of the new ‘Auction Insights’ Report. The new report is a step up from the already existing and popular ‘impression share’ report…
Google to become “more human”
The Tug PPC team were at SMX on Wednesday to hear Amit Singhal, senior vice-president of engineering at Google, reveal that part of the search engines immediate plans were make Google more “human”. By this, he explained that Google and other search engines have only…
Apple launches Music Social Network
This week Apple took aim at the Social Network space by launching ‘Ping’, a social media service that works with iTunes and lets users follow musicians and friends. ‘Ping’ will be part of Apples next iTunes update and will allow users to follow friends, bands…
Google to Loosen UK Trademark Policy
As of September 14th, Google will be changing its UK, Ireland, and Canada trademark policy to permit some advertisers to use third-party trademarks in their ad copy, regardless of whether or not they own them or have approval from the trademark owner. The new policy…
