Scroll with it: is your website ready for Google’s ‘page experience’ update?
The search engine is altering its ranking criteria in favour of websites offering smooth and rapid downloads, but few firms seem prepared for what’s set to be a significant change or the first time, Google is about to start ranking web pages not only by…
HOW FINTECH COMPANIES CAN BOOST THEIR DIGITAL VISIBILITY WITH SEARCH
The pandemic has accelerated adoption of digital services and the move away from traditional banking. Studies reveal six in ten became more reliant on technology for money management during the first half of 2020 and less than 50% plan on returning to physical branches after COVID-19 subsides. Moreover, according…
The Website Migration Survival Guide
A site migration can come in many forms, whether it’s a couple of pages or section within a site, a change in site structure that might result from a change of CMS, a switch to secure HTTPs, a subdomain to domain migration, or a…
Google Hummingbird Update
A quick (ish) summary of what the new Google Algorithm Hummingbird is all about. When did it happen: Hummingbird was announced by Google on the 26th of September however they suggested that the actual roll out was about a month earlier, this has been estimated…
How to implement Rel=author Rich Snippets and Increase Click-Through-Rates
What if I told you there was a simple and easy way to increase your blog click through rates with very little website changes? Increasing the number of search engine visitors to your website but staying in exactly the same position and making no changes…
Update to Google Analytics Search Engine List as of the 1st February
If you’ve looked at your websites Google analytics data over the past 2 weeks you may have noticed some new search engines popping up that are driving traffic to your site (as of the 1st of February), in my case a search engine called ‘search-results’…
The Variation of Google Encrypted (not provided) Keywords Between Industries
As of the start of November Google is now encrypting its user search data for searchers that are logged into a Google account and as a result they have stopped sharing keyword data for any organic search terms from users searching while logged in, currently…
Facebook Launches Guide for Businesses
Facebook has just launched an in-depth guide for businesses, providing guidance and directions for marketing on the social network. The guide is very much a beginners guide but does provide some valuable information and reminders for even the most seasoned of social media marketing guru’s….
Google Launches Google+ (Plus) Social Network
Google has unveiled its answer to Facebook’s domination of the social network space with Google+ (or Google plus maybe) which opened to testing on Tuesday. Google has been experimenting as of late with different ventures into the world of social media and primarily failing with products…
How to Track Page Load Time in Google Analytics
Before Panda there was Caffeine, last year with the now not so recent Google Algorithm update ‘Caffeine’, page load time became a much publicised factor in how Google ranks it search results, the message was clear Google told everyone: REDUCE THE SIZE OF YOUR WEB…
