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    Are PPC ads really becoming invisible?

    by Naomi Young May 6, 2016

    Ofcom’s latest media use and attitudes report says that half of search engine users couldn’t spot sponsored links in search engine results. This is quite a significant number of people, and higher than I would have thought it would be. Are search results ads really…

    Pay Per Click

    The death of Facebook’s 20% text rule

    by Naomi Young April 13, 2016

    In the past, to use an image in Facebook ads, it had to pass the vigorous 20% text rule. This meant that if the banner was made up of more than 20% text, it would not be approved. This was Facebook’s way of making sure…

    Pay Per Click, Social & Content

    Facebook Canvas: Painting a New Creative Ad

    by Naomi Young March 4, 2016

    You may have already heard that Facebook have released a new type of advertising format – Canvas – that promises advertisers “more space” and “unique” experiences on mobile. When clicked on through a native Facebook ad in the newsfeed, the ad will take up the…

    Pay Per Click, Social & Content

    Google’s ‘Super Bowl’ Idea

    by Naomi Young January 22, 2016

    One of the biggest events in a Brands calendar, the Super Bowl, is fast approaching. It’s the perfect opportunity for Brands to react with real-time creatives, with Twitter being the predominant platform for this. This year, for Super Bowl 50, Google are going to be…

    Display Advertising, Pay Per Click

    Google AdWords Latest Feature – Customer Match

    by Naomi Young November 3, 2015

    Customer Match has been recently launched by Google, and is designed to help reach the most highest-value customers on Google Search, YouTube and Gmail. The feature allows you to upload a list of email addresses and target these people with specific campaigns and ads. Google…

    Pay Per Click

    All New Insta-Ads!

    by Naomi Young August 24, 2015

    Tug is now able to advertise on Instagram! As the development uses the existing Facebook Business Manager to create, target, monitor and measure campaigns, it means that it is easier for small and large businesses to buy ads on the platform. So for us at…

    Display Advertising, Mobile, Pay Per Click, Social & Content, Technology, Tug

    Latest

    0
    Sell The Solution, Not The Software: A guide to creating better SaaS creative content
    By Emily Knox
    0
    Nick Beck, CEO of Tug gives bandt.co.au his thoughts on Facebook’s promise to remove news content in Australia
    By Nick Beck
    0
    The Tug Take – Preparing for Google sunsetting BMM Keywords
    By David Shonoiki

    Latest

    0
    Sell The Solution, Not The Software: A guide to creating better SaaS creative content
    By Emily Knox
    0
    Nick Beck, CEO of Tug gives bandt.co.au his thoughts on Facebook’s promise to remove news content in Australia
    By Nick Beck
    0
    The Tug Take – Preparing for Google sunsetting BMM Keywords
    By David Shonoiki

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