Are PPC ads really becoming invisible?
Ofcom’s latest media use and attitudes report says that half of search engine users couldn’t spot sponsored links in search engine results. This is quite a significant number of people, and higher than I would have thought it would be. Are search results ads really…
The death of Facebook’s 20% text rule
In the past, to use an image in Facebook ads, it had to pass the vigorous 20% text rule. This meant that if the banner was made up of more than 20% text, it would not be approved. This was Facebook’s way of making sure…
Facebook Canvas: Painting a New Creative Ad
You may have already heard that Facebook have released a new type of advertising format – Canvas – that promises advertisers “more space” and “unique” experiences on mobile. When clicked on through a native Facebook ad in the newsfeed, the ad will take up the…
Google’s ‘Super Bowl’ Idea
One of the biggest events in a Brands calendar, the Super Bowl, is fast approaching. It’s the perfect opportunity for Brands to react with real-time creatives, with Twitter being the predominant platform for this. This year, for Super Bowl 50, Google are going to be…
Google AdWords Latest Feature – Customer Match
Customer Match has been recently launched by Google, and is designed to help reach the most highest-value customers on Google Search, YouTube and Gmail. The feature allows you to upload a list of email addresses and target these people with specific campaigns and ads. Google…
All New Insta-Ads!
Tug is now able to advertise on Instagram! As the development uses the existing Facebook Business Manager to create, target, monitor and measure campaigns, it means that it is easier for small and large businesses to buy ads on the platform. So for us at…
