Introducing Google Duplex for Google My Business
In the world of digital marketing and in particular SEO, it’s not unusual for Google to play around with their algorithm and test new features disrupting common best practice. Well, we’re here once again to bring you the latest test that is being carried out….
Google AMP – New markets and March conference recap
It wasn’t long ago since we last covered some interesting new features coming for Google AMP. Google has certainly started to push their quick loading page format even further in 2017. March 7th and 8th marked the dates for a Google conference completely centred around…
Google AMP – What’s next?
Around a year ago Google launched an open source initiative developed alongside Twitter called AMP project. This stands for Accelerated Mobile Pages. Initially it was restricted to news outlets. This appears to be changing as Google is opening the service up to more and more…
Narrowly Focused Content: not always your best option
Narrowly focused content is content that serves only a specific audience or role within the broader strategy. Having a narrowly focused content strategy can sometimes be the right choice but in most situations the broader, the better. To better understand the concept I will first introduce…
