What the Hell is Rankbrain?
When Google brings out a new algorithm update and claims it is the 3rd most important ranking signal, you can’t help but sit up and take notice. That’s exactly what Google did in 2015 with relatively little attention being given to it in the digital…
AWR Cloud: Advanced Web Ranking Software Review
Effective SEO tools make it easy to gain insights into your website’s performance and identify opportunities for improvement. Tools can allow for huge amounts of data to be distilled into an easily digestible format, saving potentially hours of time in analysing things like fluctuations in…
Target Branded Keywords Effectively
As SEOs, we spend lots of time targeting generic keywords to gain more traffic to our websites. Sometimes though we should look towards branded terms to draw in potential customers. If a user searches for information about a brand and can’t find a search result…
Protect Your Rankings when Switching to HTTPS
In recent times, you may have spotted more and more website URLs displayed as HTTPS rather than HTTP: HTTPS supplies webmasters with a securer data transfer protocol, more accurate analytics data, and a potential ranking boost in search engines, but there are several SEO dangers…
Google and Twitter’s New Deal: The Lowdown and Potential Impact
It has been reported on Bloomberg that Google have struck a deal with Twitter to allow them to index tweets immediately after they are published. This reignites a deal which ended without renewal in 2011. Currently, Google does a decent job of crawling Twitter to…
Top Takeaways from Brighton SEO
1. From Search to Personalisation – Predictions for the future of search are that Google aims to move away from a search based engine and towards personalisation. This means that Google will aim to display the appropriate information to a specific user at the appropriate…
Age Verification and Indexing for Alcohol Brands
If you are operating a website that markets an alcoholic brand, in many countries such as the UK, US and Australia it is a legal requirement that your website requests age verification to ensure that no underage users can access the site. While this is…
Anchor Text Tips to Stay on the Safe Side
Google’s unnatural link penalties are appearing left, right and centre these days. One of the reasons many people are blaming is the inappropriate use of anchor text. Many sites have too many exact match anchor text links for certain keywords, and are now running the…
Will Guest Posting Ever Die?
We’ve seen a lot of effective link-building techniques die out over the years. Many techniques that worked in the past no longer work today. For example, article directories were once all the rage, but hold very little value these days. These directories allowed people to…
Gaining Links by Giving Something Away
For anyone who has tried to carry out a successful link-building campaign, there something that becomes very obvious – an easy way to gain links is to give something away. In the light of recent Google updates, we can no longer hope to dominate the…