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    “The impact on measurement has been devastating”: Six performance marketers on Apple’s ATT one year on

    by Kathryn Green April 26, 2022

    The IOS ‘adblock-alypse’ continue to hit Facebook, as increasing numbers of iPhone users opt out from tracking on their devices. PMW quizzed six performance marketers for their experiences one year on from ATT. One year on from its launch, Apple’s App Tracking Transparency (ATT) framework…

    In The News

    4 Social Commerce Innovations in 2021

    by Kathryn Green July 14, 2021

    Over the past year, online shopping has become more popular than ever before with the influence of the pandemic leaving an everlasting effect on how we choose to shop. With this in mind, social platforms have had to adjust their technology to meet the high…

    Advertising, Media, Social & Content

    Winning Christmas 2020 Through Facebook Ads

    by Kathryn Green October 2, 2020

    A time of the year we all look forward to – Christmas. However, following an unpredictable 2020 the question on everyone’s lips is how the festive season will be affected. This year our lives have been turned upside down and we have had to live…

    Internet Marketing, Media

    Planning The Path To Recovery For Digital Marketing

    by Kathryn Green June 1, 2020

    COVID-19 has affected every business in ways we could have never imagined, and digital marketing is just one of those areas. However, what happens when society starts to return to normal – or whatever the new normal might be? Brands must be prepared and begin…

    Advertising, Media, Social & Content

    Instagram Sponsored Stories Polls – the votes are in

    by Kathryn Green April 24, 2019

    Ad content is becoming more and more interactive on social media channels. First there were playable ads on Facebook, and now Instagram Stories can feature polls within sponsored posts. This has been introduced with the aim of increasing brand engagement within the huge 500m+ Instagram…

    Advertising, Social & Content

    A New Ad Format Coming To A Marketing Platform Near You – WhatsApp Status

    by Kathryn Green November 16, 2018

    After the success of ads launching in Facebook Messenger, Facebook has been searching for a new way to monetize WhatsApp. WhatsApp is a highly engaging platform for users due to the consistent messages between friends and family. However, in the past WhatsApp have been quite…

    Pay Per Click

    Dynamic Travel Re-targeting

    by Kathryn Green November 29, 2017

    Everyone scrolls down their Facebook feed at least once a day and is stalked by something on their wish-list that they are secretly lusting over. For weak-willed shopaholics, the cycle of window shopping, being bombarded by social media reminders, and caving in sounds all too…

    Social & Content

    Interactive Mobile Advertising

    by Kathryn Green February 17, 2016

    In the past few months Google has been doing more research than ever into mobile advertising. Just months after they released the Mobile App Marketing Insights Guide, Google has launched two new types of mobile app advertisements. This could be because the insight guide revealed…

    Display Advertising, Internet Marketing, Mobile, Pay Per Click, Technology

    Google’s Revolutionary Buy Button

    by Kathryn Green May 28, 2015

    Can Google get any better? It has just confirmed a quick and painless way for users to buy products they are lusting after. Google has officially confirmed the ‘buy button’! This button will give users the option to purchase a product without even having to…

    Mobile, Pay Per Click

    Are you Average… or Beautiful?

    by Kathryn Green April 14, 2015

    Dove continues to empower women through the influence of marketing. Ever since the brand was set up ‘True Beauty’ has been a huge factor in their marketing scheme and this is no different in their new campaign. The message is ‘Beauty is a choice –…

    Social & Content
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