In June 2017, Google rolled out the ability to add Posts to Google My Business listings. With 82% of people now using search engines to find local information, businesses can use this new feature to promote deals, events or products directly in the search results….

With a new year comes new predictions about the trends that will change the way we work in digital. If you’re looking to revamp or refine your outreach strategy in the new year, looking at the trends and techniques that are set to be popular…

With the shift in more and more searches having local intent than ever before, and Google’s acknowledge of this with the recent Possum update – being optimised for local search has become an essential consideration for businesses with a bricks and mortar location. We’ve put…

For companies that have a physical location, such as restaurants and retailers, a Google My Business listing is an extremely beneficial tool when it comes to local SEO (businesses that operate online can also benefit from a Google My Business brand page). This free listing…

Summer is finally here, which means the Graduate Scheme will soon be up and running at Tug again! Every year a number of grads join the company as part of the various teams we have here – it’s been almost a year since I started…

Organising a blogger event is a great way to showcase your brand or product to relevant influencers, although planning and pulling off a successful event can be hard work. To make sure everything runs smoothly and you get the most out of your event, we’ve…

A few of us from Tug recently attended the PR Newswire event, Meet The Media. The event was a chance for PR and communications professionals to listen to insights from leading media organisations. We got to hear from Ruth Lewry (Features Editor) and Abigail Radnor…

Having access to a database of contacts that your agency has previously worked with is an extremely valuable asset when it comes to outreaching for SEO. Being able to easily look up bloggers or journalists that someone has previously formed a relationship with can save…

And so this is Christmas . . . and what can you do to optimise your site for the next festive season? With around 90 per cent of people doing at least some of their Christmas shopping online, it is important for webmasters to ensure…

It was recently announced that Yahoo and Google have agreed on a new partnership that will allow search results from Google to appear on Yahoo. Although Google have been the undisputed leaders of the search market for years, could these interlinking platforms be a nod…