Bing playing catch up with Google – Getting Closer!
Bing Ads have recently released a whole new raft of features aimed at catching up with the search engine behemoth that is Google. Rather being a complete overhaul these new updates are mostly focused on campaign management and insights, speeding up the ad creation process…
Remarketing for Dummies – How to setup your First Campaign
This video tutorial aims to help PPC professionals set up a remarketing campaign. It guides you through the set up process and emphasises best practices.
Google’s Year in Review 2012
It’s that time of year for Google’s Year in Review and it’s a cracker, a great reminder of all the things that have happened in a big year around the world. Personal highlights include Felix Baumgartner’s leap from the edge of space, the discovery of the…
Lightbox and the art of ‘engagement’
Last week Google introduced a new ad format for their display network, the ‘Lightbox’. When a user hovers their mouse over the ad for 2 seconds then the ad will expand and the rest of the window will be dimmed with the idea being that…
Ed Sheeran – Bigger than Jesus!
A big topic in technology this week has been about music piracy with the BBC putting together a handy tool to look at what is downloaded the most near you, ranging from Louis Armstrong on the Isle of Wight to Ed Sheeran and Pitbull seemingly…
PPC Winning the Commercial Keywords War!
As someone who lives in the world of PPC everyday you might call me biased, but it looks as if paid ads are soon to rule the roost in the world of search engine marketing. With highly relevant ads tailored (hopefully!) to the users search…
Twitter and Sport: Friend or Foe?
Over the last few years it’s become clear that much like Gin & Tonic, Ant & Dec or a man & a well earned beer, Twitter and sport have become completely inseparable. Whether it’s (the soon to be ‘Sir’) Bradley Wiggins celebrating his Tour de…
