Advertising on Mobile & Smart Wearables
Having acquired Instagram in 2012, an app that was once totally free of ads, Facebook has now revealed that it will be expanding its existing advertising offering on the photo-sharing site. Partner this with the ever-growing application of digitally enhanced or ‘smart’ wearables such as…
Google’s latest VR Experience – Google Cardboard
Over the last two days, Nick Beck, our CEO, and Dave Porter, Tug’s Business Director, were lucky enough to attend the Export@Google event in Dublin. Naturally, they were kind enough to bring us back some treats including Google’s latest virtual reality experience – Google Cardboard.
Expedia launch new SM campaign – ‘ Travel Yourself Interesting’
For many summertime is a chance to pack your bags, travel to a foreign land and begin a new adventure. It’s the perfect time to explore the world and become a little more ‘cultured’. Playing on this idea Expedia have recently launched a new Facebook…
How does your Brand measure against the competition?
How does your brand deliver the expectations they deem fit and do they take into full consideration the needs of their consumers? A new consumer brand study, recently published by Edelman, identifies the link between effective brand sharing and business value. Within the study, brandshare™…
Social Networks – ‘The Innovation of Loneliness’
This week is Social Media week in London. Yesterday our Social Media Director, Ben Romberg, talked about lecturer and media theorist Marshall McLuhan. Ben spoke of McLuhan’s overarching message in his book ‘The Medium is the Message,’ in which he argues that each medium produces…
Catfish got your tongue?
If you have seen Catfish: The Movie then you may be familiar with Catfish: The TV Show. If not then have no fear as season 2 has recently begun on MTV. What on earth is a Catfish you ask? Well, the definition is as follows –…
New Mobile Payment Feature to be tested by Facebook
Paying via your Smartphone is becoming increasingly more popular as research shows that M-Commerce is expected to see a much stronger growth than E-Commerce more generally. Unsurprisingly, Facebook is already ahead of the games wishing to test a new mobile payment feature in order to…
‘Report abuse’ button to be added to Twitter
Since a feminist campaigner was abused on Twitter last week for supporting a woman’s face to appear on UK banknotes, the social network has decided to introduce a ‘report abuse’ button. This decision was made after thousand of Twitter users petitioned for the social network…
Murray Media Mania
On Saturday I was one of 17.3 million people who watched Andy Murray become Wimbledon champion, having beaten the world number one, Novak Djokovic, in straight sets. Apparently not only did the people of Britain go mad for Murray as they were watching the tennis…
‘Snapkidz’ – The Newest Development from Snapchat
Having recently blogged about Snapchat I thought it would only be wise to quickly talk about their newest developments. Snapchat has now decided to introduce a service for children in order to expand their fan base. At the moment this service is only available on iOS…