The Importance of Brand Activity in a Cost of Living Crisis
Recent statistics show that 6 out of 10 adults are spending less on non-essentials due to cost of living increases – and over 40% are spending less on essentials.1 Businesses will naturally spend less when customer spending reduces, and historically this has meant that brand…
3 Key Learnings from ATS London 2021
ATS London 2021 set out to discuss the future of ad tech and incorporated agencies, tech, publishers and data providers all sharing their opinions. Here are highlights of the three recurring themes and discussion points from the panels that will be most important to the…
Programmatic Audio – What’s New and What’s Next
Nielsen has reported an overall 9.4% increase in total audio activity for H1 2020 compared to the previous year, with on-demand audio streaming seeing the biggest rise of 16.2%. It has also been projected that 46% of marketers would use ‘Digital Audio’ as a media…
The Digital Transformation of Media Consumption due to Covid-19
It takes on average 66 days to break a habit, and we have been in lockdown for over 50. Our daily routines are rapidly changing and are becoming increasingly digital. Read on to learn how media consumption has shifted towards being more online, even in…
Google’s real-time triggers – closing the gap between offline events and digital advertising
Earlier this year Google launched real-time triggers in DV360, a new way to activate campaigns based on certain events. What are Google real-time triggers? Real-time triggers enable advertisers to take advantage of real-time events such as sports games by syncing digital campaigns with relevant events. Triggers…
