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    Programmatic Audio – What’s New and What’s Next

    by James Kirwan November 17, 2020

    Nielsen has reported an overall 9.4% increase in total audio activity for H1 2020 compared to the previous year, with on-demand audio streaming seeing the biggest rise of 16.2%. It has also been projected that 46% of marketers would use ‘Digital Audio’ as a media…

    Advertising, Display Advertising, Internet Marketing, Media

    The Digital Transformation of Media Consumption due to Covid-19

    by James Kirwan May 18, 2020

    It takes on average 66 days to break a habit, and we have been in lockdown for over 50. Our daily routines are rapidly changing and are becoming increasingly digital. Read on to learn how media consumption has shifted towards being more online, even in…

    Media, Out Of Home

    Google’s real-time triggers – closing the gap between offline events and digital advertising

    by James Kirwan July 4, 2019

    Earlier this year Google launched real-time triggers in DV360, a new way to activate campaigns based on certain events. What are Google real-time triggers? Real-time triggers enable advertisers to take advantage of real-time events such as sports games by syncing digital campaigns with relevant events. Triggers…

    Pay Per Click

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    Latest

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    Digital performance agency Tug appoints Comms 101 for PR strategy
    By Nick Beck
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    By Maria Lind
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    Tug’s Head of Social & Content, Emily Knox Gives financialit.net Her Opinion On What Reddit Rebels Can Teach Fintechs About The Power Of Social Alliance
    By Emily Knox

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