As everyone knows, there’s been no easy way for Adwords to measure and optimise for events that happen beyond a website (things that occur offline), i.e a customer order taken over the phone etc. However, Google has now launched the new Adwords Conversion Import feature,…

No I’m not talking about spending £85 million on one keyword or bringing in Arsene Wenger when budgets are tight, but comparisons can be made in the ways you manage football teams and PPC campaigns. Play your players in the right position – It’s hard…

You can now compare performances for search queries whether you have an ad, organic listing or both appearing on a search results page with the new paid & organic report. Previously most reports showed paid and organic reports separately, without any insights on user behavior etc….

           Yesterday Google introduced a couple of new features to the newest version of the Google Maps App. Relevant ads can now appear at the bottom of the screen when a user performs a search The ad will contain a title,…

Earlier this year Google launched enhanced campaigns which has changed the way we bid on different devices (computers/tablets/mobiles). We finally moved all our campaigns to enhanced the other week, just in time for the launch of the new bid adjustment reporting tool in Google Analytics….

Google announced yesterday that they will be performing a series of summer webinars called ‘Learn with Google Webinars’. It could be good to hear advice directly from Google product experts who will lead each session with time included for Q&A. Upcoming Live webinars include: July…

Whilst ad spend on mobile phones is still lowest compared to computers (largest) and tablets, it’s hard to ignore the increasing importance of mobile marketing. Estimates from media investment management firm GroupM show that by 2014, around 1/4 of display spending and 1/5 of search…

This is the latest tool provided by Google. It is aimed at giving you metrics and benchmarks to measure your campaign performance against industry competitors in the display network and it comes with powerful insights across varying verticals such as health, travel and finance etc….