PPC Boosts Brand Awareness By Over 6%
It is clear to see the advantages that paid search brings to direct response campaigns as the results of pre-determined KPIs are easily measurable. Brand awareness campaigns on the other hand, which are typically measured by impressions and clicks, do not represent the number of…
Is Paid Search Worth it?
Does paid advertising on Google work? Apparently not, according to Ebay, who are one of many big businesses who have decided there is not enough value in running paid advertisements. Every day, companies spend huge sums on marketing their products online, however is it true that…
PPC Optimisation Challenge
Rarely does a PPC advertiser come into work for a relaxing day at the office, it just doesn’t happen. Whether you’ve got meetings up to your ears, stayed up a little too late the night before, there will accounts that will need to be optimised….
Using Location to Improve Search Ad Relevance
As many advertisers are aware, customer location is very important when implementing PPC campaigns. With location targeting and extensions becoming ever more important, Google confirmed yesterday that ‘4 out of 5 consumers say they want search ads to be customised to their city, post code or…
Kenshoo Halogen – The new predictive media optimisation tool
Tuesday 8th April, global software company Kenshoo announced the availability of their latest optimisation tool, Halogen. This new modelling engine will allow advertisers to more accurately forecast campaign potential and their ability to meet specific outlined goals and objectives. So how does it work exactly?…
Facebook rolls out Re-targeting
This exciting new feature is an expansion of Custom Audiences that allows advertisers to re-target users who visited a Website or Mobile App. An advertiser can re-target customers regardless of their original touch point on both mobile and desktop with any type of ad available on…
Youtube to start auditing video views
Youtube today announced that they have started to “audit” the number of views that a video receives. The decision is based around the problem of users artificially inflating their view counts, which Youtube claim, mislead people about the popularity of a video.
Google Removes 350 million ads in 2013
In 2013 Google removed as many as 350 million ‘bad’ ads from AdWords in order to prevent abuse from both advertisers and Adsense publishers. Google didn’t publish in much detail why any ad in particular was removed; it seems the most common reasons ads tend…
Google makes phone calls a regular conversion type
Following their announcement October 1, Google made phone calls a regular conversion type in Google Adwords. This is on the back of their study which discovered that a whopping 70% of mobile searchers call businesses directly from a search result and each month more than…
Instagram ads just a couple months away
I’m sure Instagram users have been waiting for the roll out of advertising ever since they announced a change to their terms late last year to suggest that Instagram would own rights to all photos posted (which they then retracted after a massive customer backlash)….
