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    New Google Page Experience Update – Core Web Vitals

    by Jack Higgins July 6, 2020

    Early in May 2020, Google announced Core Web Vitals – an initiative to provide unified guidance for quality signals that, they believe, are essential to delivering a great user experience on the web. This was the first part of their focus on user experience for…

    Advertising, Internet Marketing, Pay Per Click, Search Engine Optimisation, Technology

    Keeping your customers (and your SEO!) up to date in a crisis

    by Jack Higgins April 9, 2020

    Coronavirus content is everywhere and updated in real time. With consumers spending more time online, whilst at home, they expect to be able to find essential up-to-date information from businesses too. It’s imperative that businesses understand customer queries (as they likely will have changed significantly!)…

    Search Engine Optimisation

    Brighton SEO – What to look forward to

    by Jack Higgins September 12, 2019

    BrightonSEO brings together some of the best speakers from the world of search marketing and is an event highlight for many SEOs. An important point to note – BrightoSEO is big. Really big. The event has around 75 talks across the Saturday and the last…

    Search Engine Optimisation

    Why did the Daily Mail Lose 50% organic traffic? Google’s latest Core Algorithm update

    by Jack Higgins June 18, 2019

    It is estimated that Google handles over 2 trillion searches a year, meaning potentially big business for companies with a strong online presence. If you’re looking for a slice of the digital pie, then you are partially at the mercy of Google’s Search Algorithm and…

    Search Engine Optimisation

    Fake reviews: Why faking it till you make it doesn’t work with SEO

    by Jack Higgins May 15, 2019

    A news article by The Drum recently warned of a noticeable increase in fake reviews appearing on Amazon.  Consumer watchdog Which? investigated the Amazon reviews and found tens of thousands of suspicious reviews are appearing every day on the platform and could potentially risk undermining…

    Search Engine Optimisation

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    AR and VR Marketing: A New Opportunity For Charities 
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