Five Tips for Creating Instagram Reels that Drive Views and Engagement
It’s been eight months since Instagram launched its very own TikTok competitor feature Reels, which is now available in 50 countries around the world. Reels allows users to record and edit short-form video content to be shared in a separate Reels newsfeed. You can find…
How TikTok Could Help To Save The Planet
Climate-related content is taking TikTok by storm When you think of TikTok, you might think of skateboarders drinking Ocean Spray, a twerking dog, or a cat singing 50 Cent Candy Shop. Whilst it’s true that TikTok is light-hearted, fun, and top banter, there are also…
Why Text-Based Instagram Posts Are Trending in 2020
As the likes of Tumblr and MySpace are evidence of, when it comes to social media, popularity now doesn’t guarantee security in the future. The arrival of TikTok on the scene has increased the pressure on social media giants to keep their platforms fresh and…
Tug’s Social Account Manager, Holly Kay gives marketingtechnews.net her guide for how brands can stand out on TikTok for the right reasons
“All eyes are on TikTok; from users who can’t get enough of its content to the US companies making a bid for acquisition — and brands are waking up to the potential.” Tug’s Social Account Manager, Holly Kay gives marketingtechnews.net her guide for how brands…
Marketing For Brands On TikTok – Everything You Need To Know
TikTok has become a global phenomenon with a total of 800 million users worldwide. The marketing potential is huge and the reason for this is because TikTok’s short-form video model is loved by young audiences who prefer bite-sized content. In addition to this, what other…
When social media gets political
The battle for no.10 is officially on. It is all kicking off as Boris prepares to take on Jeremy Corbyn for the Prime Minister title race. Corbyn is refusing to state his position on Brexit (we would all rather trim our Nanna’s toenails than discuss…
The rise of eco-anxiety and how brands are tackling environmental issues
Feeling helpless when it comes to tackling climate change and its devastating impact on our planet? If so, you are not alone. This #MentalHealthAwarenessWeek we’re discussing a topic which is currently incredibly high on the public’s agenda – climate change. You only need to turn…
Fire influencer content led to a not-so-fire Fyre Festival
Unless you’ve been on a desert island or are on a Netflix and chill detox, you’ve probably seen Fyre: The Greatest Festival That Never Happened. The documentary demonstrated the power influencer marketing holds. Throw the world’s top ten supermodels together on what was once…
Demonic social media
When people use the term “dark social” I tend to think of a demonic content stream scarring the minds of innocent people all over the world! What is dark social? You’ll be pleased to know, this is not the meaning of dark social. What dark…
Just Keep Scrolling
The alarm goes off at 7:30 am and I obviously instantly reach for my phone to firstly, stop the horrendous noise but secondly flick through my social media apps. Can you believe I haven’t looked at Instagram for 8 hours?! I am itching to see…
