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    Five Tips for Creating Instagram Reels that Drive Views and Engagement

    by Holly Kay May 6, 2021

    It’s been eight months since Instagram launched its very own TikTok competitor feature Reels, which is now available in 50 countries around the world. Reels allows users to record and edit short-form video content to be shared in a separate Reels newsfeed. You can find…

    Social & Content

    How TikTok Could Help To Save The Planet

    by Holly Kay March 17, 2021

    Climate-related content is taking TikTok by storm  When you think of TikTok, you might think of skateboarders drinking Ocean Spray, a twerking dog, or a cat singing 50 Cent Candy Shop. Whilst it’s true that TikTok is light-hearted, fun, and top banter, there are also…

    Advertising, Social & Content

    Why Text-Based Instagram Posts Are Trending in 2020

    by Holly Kay November 10, 2020

    As the likes of Tumblr and MySpace are evidence of, when it comes to social media, popularity now doesn’t guarantee security in the future. The arrival of TikTok on the scene has increased the pressure on social media giants to keep their platforms fresh and…

    Internet Marketing, Social & Content

    Tug’s Social Account Manager, Holly Kay gives marketingtechnews.net her guide for how brands can stand out on TikTok for the right reasons

    by Holly Kay October 21, 2020

    “All eyes are on TikTok; from users who can’t get enough of its content to the US companies making a bid for acquisition — and brands are waking up to the potential.” Tug’s Social Account Manager, Holly Kay gives marketingtechnews.net her guide for how brands…

    In The News

    Marketing For Brands On TikTok – Everything You Need To Know

    by Holly Kay July 15, 2020

    TikTok has become a global phenomenon with a total of 800 million users worldwide. The marketing potential is huge and the reason for this is because TikTok’s short-form video model is loved by young audiences who prefer bite-sized content. In addition to this, what other…

    Advertising, Internet Marketing, Social & Content, Technology

    When social media gets political

    by Holly Kay November 29, 2019

    The battle for no.10 is officially on. It is all kicking off as Boris prepares to take on Jeremy Corbyn for the Prime Minister title race. Corbyn is refusing to state his position on Brexit (we would all rather trim our Nanna’s toenails than discuss…

    Social & Content

    The rise of eco-anxiety and how brands are tackling environmental issues

    by Holly Kay May 17, 2019

    Feeling helpless when it comes to tackling climate change and its devastating impact on our planet? If so, you are not alone. This #MentalHealthAwarenessWeek we’re discussing a topic which is currently incredibly high on the public’s agenda – climate change. You only need to turn…

    Internet Marketing

    Fire influencer content led to a not-so-fire Fyre Festival

    by Holly Kay February 1, 2019

    Unless you’ve been on a desert island or are on a Netflix and chill detox, you’ve probably seen Fyre: The Greatest Festival That Never Happened.   The documentary demonstrated the power influencer marketing holds. Throw the world’s top ten supermodels together on what was once…

    Influencers

    Demonic social media

    by Holly Kay November 2, 2018

    When people use the term “dark social” I tend to think of a demonic content stream scarring the minds of innocent people all over the world! What is dark social? You’ll be pleased to know, this is not the meaning of dark social. What dark…

    Social & Content

    Just Keep Scrolling

    by Holly Kay October 10, 2018

    The alarm goes off at 7:30 am and I obviously instantly reach for my phone to firstly, stop the horrendous noise but secondly flick through my social media apps. Can you believe I haven’t looked at Instagram for 8 hours?! I am itching to see…

    Social & Content

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