Google SERP Ads Go Green
Google SERP ads go green! As of April 14th, Google has begun testing their new ‘green ad’ format to 5% of Global traffic, far exceeding their typical 1% test market. This new SERP test is likely Google’s attempt at subtlety as users have become increasingly…
Utilising Location Bid Adjustments within Google AdWords
With the ever-expanding targeting and bid adjustment capabilities of Google AdWords, it’s fair to say that it can often be difficult to decide where to begin. It’s ok. Take a deep breath and let me take you for a ride through the wonderful world…
Upgraded URLs
One of the ongoing frustrations we encounter as PPC specialists is losing the months of hard earned data following updates to destination URL tracking. When using value tracking parameters or a 3rd party tracking service, these changes are all too frequent. A work around to…
Review Extensions: Top of Mind Awareness in the Generic Ad Space
I often wonder how as humans, more of us don’t spontaneously combust as a result of total sensory overload. When we aren’t subconsciously consuming advertising messages through our surroundings such as our morning breakfast cereal box or our ad-plastered subway commute, we [voluntarily] plug into…
